--- title: "Brumby's vs Pie Face: Which is searched more in Australia?" description: "Is Brumby's or Pie Face more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bakery chains set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/brumbys-vs-pie-face" publisher: "Brandwave" --- # Brumby's vs Pie Face: Which is searched more in Australia? Is Brumby's or Pie Face more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bakery chains set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brumby's and Pie Face - **Competitive set**: Bakery chains - **Market**: Australia - **Month measured**: Sep 2026 - **Brumby's Share of Search**: 6.1% - **Pie Face Share of Search**: 6.1% ## Is Brumby's or Pie Face more popular in search? - In September 2026, Brumby's and Pie Face were level in searches among bakery chains in Australia, with an estimated 14.8K branded searches each, at 6.1% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: Pie Face took it in December 2025, Brumby's took it in June 2026. - Across the 12 months ending September 2026, Brumby's’ share of searches among bakery chains in Australia moved from 6.2% to 6.1%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, Pie Face’s share of searches among bakery chains in Australia moved from 6.2% to 6.1%, and its estimated monthly branded searches held steady at 14.8K. ## Top bakery chains in ChatGPT and Google AI Overviews In three ChatGPT questions, Pie Face was mentioned in two out of three: in two of the three ChatGPT answers. Brumby's was mentioned in one out of three: in one of the three ChatGPT answers. Brumby's and Pie Face were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Bakers Delight | 1st | 3 of 3 | 3 of 3 | | Banjo's | 2nd | 2 of 3 | 2 of 3 | | Breadtop | 3rd | 2 of 3 | 2 of 3 | | Brumby's | 4th | 1 of 3 | 1 of 3 | | Pie Face | 4th | 2 of 3 | 2 of 3 | | Muffin Break | Not ranked | 0 of 3 | 0 of 3 | | Michel's Patisserie | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about bakery chains - Asked ChatGPT "What's the best bakery chain in Australia?": 1. Bakers Delight, 2. Banjo's, 3. Breadtop, 4. Pie Face - Asked ChatGPT "Which bakery chain has the best bread in Australia?": 1. Bakers Delight, 2. Breadtop - Asked ChatGPT "Where can I buy good pies and pastries at a bakery chain in Australia?": 1. Bakers Delight, 2. Banjo's, 3. Brumby's, 4. Pie Face Not named in any answer: Muffin Break and Michel's Patisserie. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia bakery chains in September 2026? Neither Brumby's nor Pie Face moved beyond provider rounding among bakery chains in Sep 2026. ## Month by month | Month | Brumby's estimated searches | Brumby's Share of Search | Brumby's rank | Pie Face estimated searches | Pie Face Share of Search | Pie Face rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 6.2% | 4 | 14.8K | 6.2% | 5 | | Nov 2025 | 18.1K | 8% | 3 | 14.8K | 6.5% | 5 | | Dec 2025 | 14.8K | 5.6% | 5 | 18.1K | 6.8% | 4 | | Jan 2026 | 14.8K | 6.5% | 5 | 18.1K | 7.9% | 4 | | Feb 2026 | 14.8K | 6.6% | 3 | 14.8K | 6.6% | 5 | | Mar 2026 | 14.8K | 5.1% | 5 | 18.1K | 6.2% | 4 | | Apr 2026 | 14.8K | 5.3% | 3 | 14.8K | 5.3% | 5 | | May 2026 | 14.8K | 6.5% | 4 | 14.8K | 6.5% | 5 | | Jun 2026 | 18.1K | 7.9% | 3 | 14.8K | 6.5% | 5 | | Jul 2026 | 14.8K | 6.5% | 4 | 14.8K | 6.5% | 5 | | Aug 2026 | 14.8K | 6.1% | 4 | 14.8K | 6.1% | 5 | | Sep 2026 | 14.8K | 6.1% | 4 | 14.8K | 6.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Brumby's’ and Pie Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brumby's**: Measured on the search term “brumbys”. - **Pie Face**: Measured on the search term “pie face”. - [Brumby's profile](/demand/au/brands/brumbys) - [Pie Face profile](/demand/au/brands/pie-face) - [All bakery chains in Australia](/demand/au/categories/au-bakery-chains): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brumby's or Pie Face more popular in search? In September 2026, Brumby's and Pie Face were level in searches among bakery chains in Australia, with an estimated 14.8K branded searches each, at 6.1% of the total each. ## Cite this page Brandwave. "Brumby's vs Pie Face: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/brumbys-vs-pie-face This page is also available as HTML at https://gobrandwave.com/demand/au/compare/brumbys-vs-pie-face. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.