--- title: "Brown Brothers vs Jacob's Creek: Which is searched more in Australia?" description: "Is Brown Brothers or Jacob's Creek more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/brown-brothers-vs-jacobs-creek" publisher: "Brandwave" --- # Brown Brothers vs Jacob's Creek: Which is searched more in Australia? Is Brown Brothers or Jacob's Creek more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brown Brothers and Jacob's Creek - **Competitive set**: Wine brands - **Market**: Australia - **Month measured**: Sep 2026 - **Brown Brothers Share of Search**: 17.9% - **Jacob's Creek Share of Search**: 17.9% ## Is Brown Brothers or Jacob's Creek more popular in search? - In September 2026, Brown Brothers and Jacob's Creek were level in searches among wine brands in Australia, with an estimated 6.6K branded searches each, at 17.9% of the total each. - Brown Brothers was ahead of Jacob's Creek in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brown Brothers’ share of searches among wine brands in Australia moved from 16.8% to 17.9%, and its estimated monthly branded searches held steady at 6.6K. - Across the 12 months ending September 2026, Jacob's Creek’s share of searches among wine brands in Australia moved from 20.6% to 17.9%, and its estimated monthly branded searches moved from 8.1K to 6.6K. ## Top wine brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Brown Brothers was mentioned in two out of three: in two of the three ChatGPT answers. Jacob's Creek was mentioned in one out of three: in one of the three ChatGPT answers. Brown Brothers and Jacob's Creek were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Penfolds | 1st | 3 of 3 | 3 of 3 | | Brown Brothers | 2nd | 2 of 3 | 2 of 3 | | Jacob's Creek | 2nd | 1 of 3 | 1 of 3 | | Yellow Tail | 4th | 1 of 3 | 1 of 3 | | Yalumba | 5th | 2 of 3 | 2 of 3 | | Wolf Blass | 6th | 1 of 3 | 1 of 3 | ## Every AI answer about wine brands - Asked ChatGPT "What's the best Australian wine brand?": 1. Penfolds, 2. Brown Brothers - Asked ChatGPT "Which Australian shiraz brand is best for the price?": 1. Penfolds, 2. Yalumba - Asked ChatGPT "What are the most popular wine brands in Australia?": 1. Jacob's Creek, 2. Yellow Tail, 3. Penfolds, 4. Brown Brothers, 5. Wolf Blass, 6. Yalumba Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia wine brands in September 2026? - In September 2026, Brown Brothers overtook Jacob's Creek and Yalumba to rank 2nd among wine brands in Australia, with 17.9% of the searches. - Estimated monthly branded searches for Jacob's Creek in Australia fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026. ## Month by month | Month | Brown Brothers estimated searches | Brown Brothers Share of Search | Brown Brothers rank | Jacob's Creek estimated searches | Jacob's Creek Share of Search | Jacob's Creek rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 16.8% | 3 | 8.1K | 20.6% | 2 | | Nov 2025 | 6.6K | 15.4% | 3 | 8.1K | 18.9% | 2 | | Dec 2025 | 9.9K | 17.8% | 3 | 12.1K | 21.8% | 2 | | Jan 2026 | 6.6K | 16.1% | 3 | 9.9K | 24.1% | 2 | | Feb 2026 | 5.4K | 14% | 3 | 6.6K | 17.1% | 2 | | Mar 2026 | 6.6K | 17.5% | 2 | 6.6K | 17.5% | 3 | | Apr 2026 | 6.6K | 15.4% | 4 | 9.9K | 23.1% | 2 | | May 2026 | 5.4K | 14.8% | 4 | 6.6K | 18% | 2 | | Jun 2026 | 5.4K | 16.4% | 3 | 6.6K | 20% | 2 | | Jul 2026 | 5.4K | 14.9% | 4 | 6.6K | 18.2% | 2 | | Aug 2026 | 5.4K | 14.6% | 4 | 6.6K | 17.9% | 2 | | Sep 2026 | 6.6K | 17.9% | 2 | 6.6K | 17.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Brown Brothers’ and Jacob's Creek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brown Brothers**: Measured on the search term “brown brothers”. - **Jacob's Creek**: Measured on the search term “jacobs creek”. - [Brown Brothers profile](/demand/au/brands/brown-brothers) - [Jacob's Creek profile](/demand/au/brands/jacobs-creek) - [All wine brands in Australia](/demand/au/categories/au-wine-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brown Brothers or Jacob's Creek more popular in search? In September 2026, Brown Brothers and Jacob's Creek were level in searches among wine brands in Australia, with an estimated 6.6K branded searches each, at 17.9% of the total each. ## Cite this page Brandwave. "Brown Brothers vs Jacob's Creek: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/brown-brothers-vs-jacobs-creek This page is also available as HTML at https://gobrandwave.com/demand/au/compare/brown-brothers-vs-jacobs-creek. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.