--- title: "Brosa vs IKEA: Which is searched more in Australia?" description: "Is Brosa or IKEA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Furniture retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/brosa-vs-ikea" publisher: "Brandwave" --- # Brosa vs IKEA: Which is searched more in Australia? Is Brosa or IKEA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Furniture retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Brosa and IKEA - **Competitive set**: Furniture retailers - **Market**: Australia - **Month measured**: Sep 2026 - **Brosa Share of Search**: 0.07% - **IKEA Share of Search**: 46.6% ## Is Brosa or IKEA more popular in search? - In September 2026, IKEA had more branded searches than Brosa among furniture retailers in Australia. IKEA had about 1.2 million branded searches, while Brosa had 1,900. IKEA made up 46.6% of all furniture retailer searches we track, and Brosa accounted for 0.07%. - IKEA was ahead of Brosa in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Brosa’s share of searches among furniture retailers in Australia moved from 0.09% to 0.07%, and its estimated monthly branded searches moved from 2.9K to 1.9K. - Across the 12 months ending September 2026, IKEA’s share of searches among furniture retailers in Australia moved from 46.9% to 46.6%, and its estimated monthly branded searches moved from 1.5M to 1.2M. ## Top furniture retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, IKEA was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Brosa did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Temple & Webster | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | IKEA | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | King Living | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Amart Furniture | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Castlery | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Mocka | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Koala | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Fantastic Furniture | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Nick Scali | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Brosa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about furniture retailers - Asked ChatGPT "Which furniture store should I buy a sofa from in Australia?": 1. Koala, 2. King Living, 3. IKEA - Asked ChatGPT "What are the best furniture retailers in Australia?": 1. IKEA, 2. King Living, 3. Temple & Webster, 4. Nick Scali, 5. Amart Furniture, 6. Koala, 7. Fantastic Furniture - Asked ChatGPT "What's the best online furniture store in Australia for good quality at a fair price?": 1. Temple & Webster, 2. Castlery, 3. Mocka, 4. Amart Furniture - Searched Google, AI Overview "online furniture stores": 1. Temple & Webster, 2. Mocka, 3. Castlery, 4. IKEA, 5. Amart Furniture - Searched Google, AI Overview "furniture": 1. Fantastic Furniture, 2. Amart Furniture Not named in any answer: Brosa. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia furniture retailers in September 2026? - In September 2026, IKEA lost share of searches among furniture retailers in Australia, from 51.2% to 46.6%. - Estimated monthly branded searches for Brosa in Australia fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026. ## Month by month | Month | Brosa estimated searches | Brosa Share of Search | Brosa rank | IKEA estimated searches | IKEA Share of Search | IKEA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 0.09% | 10 | 1.5M | 46.9% | 1 | | Nov 2025 | 3.6K | 0.09% | 10 | 1.8M | 47.1% | 1 | | Dec 2025 | 2.4K | 0.07% | 10 | 1.8M | 51.9% | 1 | | Jan 2026 | 2.9K | 0.07% | 10 | 2.2M | 56.1% | 1 | | Feb 2026 | 1.9K | 0.07% | 10 | 1.5M | 52.9% | 1 | | Mar 2026 | 2.4K | 0.08% | 10 | 1.5M | 51.7% | 1 | | Apr 2026 | 1.9K | 0.06% | 10 | 1.8M | 56.6% | 1 | | May 2026 | 2.4K | 0.08% | 10 | 1.5M | 51.6% | 1 | | Jun 2026 | 2.4K | 0.07% | 10 | 1.5M | 46.4% | 1 | | Jul 2026 | 1.9K | 0.06% | 10 | 1.5M | 50.9% | 1 | | Aug 2026 | 1.9K | 0.06% | 10 | 1.5M | 51.2% | 1 | | Sep 2026 | 1.9K | 0.07% | 10 | 1.2M | 46.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Brosa’s and IKEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Brosa**: Measured on the search term “brosa”. - **IKEA**: Measured on the search term “ikea”. - [Brosa profile](/demand/au/brands/brosa) - [IKEA profile](/demand/au/brands/ikea) - [All furniture retailers in Australia](/demand/au/categories/au-furniture-retailers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Brosa or IKEA more popular in search? In September 2026, IKEA had more branded searches than Brosa among furniture retailers in Australia. IKEA had about 1.2 million branded searches, while Brosa had 1,900. IKEA made up 46.6% of all furniture retailer searches we track, and Brosa accounted for 0.07%. ## Cite this page Brandwave. "Brosa vs IKEA: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/brosa-vs-ikea This page is also available as HTML at https://gobrandwave.com/demand/au/compare/brosa-vs-ikea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.