--- title: "BritBox vs Stan: Which is searched more in Australia?" description: "Is BritBox or Stan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/britbox-vs-stan" publisher: "Brandwave" --- # BritBox vs Stan: Which is searched more in Australia? Is BritBox or Stan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BritBox and Stan - **Competitive set**: Streaming services - **Market**: Australia - **Month measured**: Sep 2026 - **BritBox Share of Search**: 1.8% - **Stan Share of Search**: 1.3% ## Is BritBox or Stan more popular in search? - In September 2026, BritBox had more branded searches than Stan among streaming services in Australia. BritBox had about 49,500 branded searches, while Stan had 36,300. BritBox made up 1.8% of all streaming service searches we track, and Stan accounted for 1.3%. - The lead changed hands 2 times in the 12 months ending September 2026: Stan took it in June 2026, BritBox took it in September 2026. - Across the 12 months ending September 2026, BritBox’s share of searches among streaming services in Australia moved from 2.5% to 1.8%, and its estimated monthly branded searches moved from 74K to 49.5K. - Across the 12 months ending September 2026, Stan’s share of searches among streaming services in Australia moved from 0.42% to 1.3%, and its estimated monthly branded searches moved from 12.4K to 36.3K. ## Top streaming services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stan was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. BritBox was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Stan was listed before BritBox in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Netflix | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Prime Video | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Disney+ | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Stan | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Binge | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Paramount+ | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Kayo Sports | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | BritBox | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Foxtel | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | hayu | 10th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about streaming services - Asked ChatGPT "Which streaming service should I subscribe to in Australia?": 1. Netflix, 2. Prime Video, 3. Disney+, 4. Kayo Sports - Asked ChatGPT "What are the best streaming services in Australia?": 1. Netflix, 2. Disney+, 3. Prime Video, 4. Stan, 5. Binge, 6. Kayo Sports - Asked ChatGPT "What's the best value streaming service in Australia?": 1. Prime Video, 2. Paramount+, 3. Netflix, 4. Disney+, 5. Binge - Searched Google, AI Overview "streaming services": 1. Netflix, 2. Stan, 3. Prime Video, 4. Disney+, 5. Binge, 6. Paramount+, 7. Kayo Sports, 8. BritBox, 9. hayu - Searched Google, AI Overview "streaming service": 1. Netflix, 2. Stan, 3. Disney+, 4. Prime Video, 5. Binge, 6. Foxtel, 7. BritBox, 8. hayu Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia streaming services in September 2026? - In September 2026, Stan lost share of searches among streaming services in Australia, from 2.2% to 1.3%. - In September 2026, BritBox rose from 8th to 7th among streaming services in Australia. ## Month by month | Month | BritBox estimated searches | BritBox Share of Search | BritBox rank | Stan estimated searches | Stan Share of Search | Stan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 2.5% | 7 | 12.4K | 0.42% | 9 | | Nov 2025 | 60.5K | 2.1% | 7 | 20.1K | 0.7% | 9 | | Dec 2025 | 74K | 2.4% | 7 | 26.5K | 0.85% | 9 | | Jan 2026 | 74K | 2.3% | 7 | 37.9K | 1.2% | 8 | | Feb 2026 | 60.5K | 2.2% | 7 | 38.4K | 1.4% | 8 | | Mar 2026 | 60.5K | 1.6% | 7 | 37.9K | 1% | 8 | | Apr 2026 | 60.5K | 2% | 7 | 36.9K | 1.2% | 8 | | May 2026 | 74K | 2.3% | 7 | 64.3K | 2% | 8 | | Jun 2026 | 60.5K | 2% | 8 | 64.3K | 2.1% | 7 | | Jul 2026 | 60.5K | 2.1% | 8 | 63.7K | 2.2% | 7 | | Aug 2026 | 60.5K | 2.1% | 8 | 64.3K | 2.2% | 7 | | Sep 2026 | 49.5K | 1.8% | 7 | 36.3K | 1.3% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using BritBox’s and Stan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BritBox**: Measured on the search term “britbox”. - **Stan**: Measured on the search terms “stan app”, “stan streaming” and “stan tv”, summed into one figure. - [BritBox profile](/demand/au/brands/britbox) - [Stan profile](/demand/au/brands/stan) - [All streaming services in Australia](/demand/au/categories/au-streaming-services): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BritBox or Stan more popular in search? In September 2026, BritBox had more branded searches than Stan among streaming services in Australia. BritBox had about 49,500 branded searches, while Stan had 36,300. BritBox made up 1.8% of all streaming service searches we track, and Stan accounted for 1.3%. ## Cite this page Brandwave. "BritBox vs Stan: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/britbox-vs-stan This page is also available as HTML at https://gobrandwave.com/demand/au/compare/britbox-vs-stan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.