--- title: "Breville vs Kogan: Which is searched more in Australia?" description: "Is Breville or Kogan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air fryer brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/breville-vs-kogan" publisher: "Brandwave" --- # Breville vs Kogan: Which is searched more in Australia? Is Breville or Kogan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air fryer brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Breville and Kogan - **Competitive set**: Air fryer brands - **Market**: Australia - **Month measured**: Sep 2026 - **Breville Share of Search**: 2.1% - **Kogan Share of Search**: 0.86% ## Is Breville or Kogan more popular in search? - In September 2026, Breville had more branded searches than Kogan among air fryer brands in Australia. Breville had about 2,400 branded searches, while Kogan had 1,000. Breville made up 2.1% of all air fryer brand searches we track, and Kogan accounted for 0.86%. - Breville was ahead of Kogan in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Breville’s share of searches among air fryer brands in Australia moved from 2.2% to 2.1%, and its estimated monthly branded searches held steady at 2.4K. - Across the 12 months ending September 2026, Kogan’s share of searches among air fryer brands in Australia moved from 1.2% to 0.86%, and its estimated monthly branded searches moved from 1.3K to 1K. ## Top air fryer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Breville was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kogan did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ninja | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Philips | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Breville | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Kmart | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Tefal | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Sunbeam | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Russell Hobbs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | COSORI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kogan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | NutriBullet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about air fryer brands - Asked ChatGPT "What's the best air fryer in Australia?": 1. Ninja, 2. Philips, 3. Breville - Asked ChatGPT "Which air fryer brand is most reliable?": 1. Ninja, 2. Philips - Asked ChatGPT "Which air fryer is best for a family?": 1. Ninja, 2. Philips - Searched Google, AI Overview "air fryer": 1. Ninja, 2. Kmart, 3. Philips, 4. Sunbeam, 5. Tefal - Searched Google, AI Overview "best air fryer": 1. Ninja, 2. Breville, 3. Philips, 4. Tefal, 5. Sunbeam Not named in any answer: Russell Hobbs, COSORI, Kogan and NutriBullet. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia air fryer brands in September 2026? - In September 2026, Breville rose from 8th to 7th among air fryer brands in Australia. - In September 2026, Kogan rose from 10th to 9th among air fryer brands in Australia. ## Month by month | Month | Breville estimated searches | Breville Share of Search | Breville rank | Kogan estimated searches | Kogan Share of Search | Kogan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 2.2% | 7 | 1.3K | 1.2% | 8 | | Nov 2025 | 4.4K | 2.7% | 6 | 1.6K | 0.99% | 9 | | Dec 2025 | 3.6K | 2.3% | 7 | 1.6K | 1% | 8 | | Jan 2026 | 2.9K | 2.3% | 7 | 1.3K | 1% | 9 | | Feb 2026 | 1.9K | 2% | 7 | 880 | 0.91% | 9 | | Mar 2026 | 1.9K | 1.8% | 8 | 1K | 0.96% | 9 | | Apr 2026 | 2.4K | 2.1% | 7 | 1K | 0.88% | 9 | | May 2026 | 2.4K | 2.1% | 7 | 1K | 0.88% | 9 | | Jun 2026 | 2.4K | 1.6% | 7 | 1K | 0.68% | 9 | | Jul 2026 | 2.4K | 2% | 7 | 1.3K | 1.1% | 9 | | Aug 2026 | 2.9K | 2.4% | 8 | 1.3K | 1.1% | 10 | | Sep 2026 | 2.4K | 2.1% | 7 | 1K | 0.86% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Breville’s and Kogan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Breville**: Measured on the search term “breville air fryer”. - **Kogan**: Measured on the search term “kogan air fryer”. - [Breville profile](/demand/au/brands/breville) - [Kogan profile](/demand/au/brands/kogan) - [All air fryer brands in Australia](/demand/au/categories/au-air-fryer-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Breville or Kogan more popular in search? In September 2026, Breville had more branded searches than Kogan among air fryer brands in Australia. Breville had about 2,400 branded searches, while Kogan had 1,000. Breville made up 2.1% of all air fryer brand searches we track, and Kogan accounted for 0.86%. ## Cite this page Brandwave. "Breville vs Kogan: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/breville-vs-kogan This page is also available as HTML at https://gobrandwave.com/demand/au/compare/breville-vs-kogan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.