--- title: "Bras N Things vs SKIMS: Which is searched more in Australia?" description: "Is Bras N Things or SKIMS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/bras-n-things-vs-skims" publisher: "Brandwave" --- # Bras N Things vs SKIMS: Which is searched more in Australia? Is Bras N Things or SKIMS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bras N Things and SKIMS - **Competitive set**: Lingerie brands - **Market**: Australia - **Month measured**: Sep 2026 - **Bras N Things Share of Search**: 48.9% - **SKIMS Share of Search**: 1.9% ## Is Bras N Things or SKIMS more popular in search? - In September 2026, Bras N Things had more branded searches than SKIMS among lingerie brands in Australia. Bras N Things had about 135,000 branded searches, while SKIMS had 5,200. Bras N Things made up 48.9% of all lingerie brand searches we track, and SKIMS accounted for 1.9%. - Bras N Things was ahead of SKIMS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bras N Things’ share of searches among lingerie brands in Australia moved from 53.2% to 48.9%, and its estimated monthly branded searches moved from 165K to 135K. - Across the 12 months ending September 2026, SKIMS’s share of searches among lingerie brands in Australia moved from 3.3% to 1.9%, and its estimated monthly branded searches moved from 10.2K to 5.2K. ## Top lingerie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bras N Things was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. SKIMS did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bras N Things | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Berlei | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Nala | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Triumph | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Bendon | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Honey Birdette | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Bonds | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Calvin Klein | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | SKIMS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lingerie brands - Asked ChatGPT "Which lingerie brand should I buy in Australia?": 1. Bras N Things, 2. Nala, 3. Honey Birdette - Asked ChatGPT "What are the best bra brands in Australia?": 1. Nala, 2. Berlei, 3. Triumph, 4. Bonds - Asked ChatGPT "Which bra is most comfortable for everyday wear?": 1. Bendon, 2. Berlei - Searched Google, AI Overview "lingerie": 1. Bras N Things, 2. Honey Birdette - Searched Google, AI Overview "bras": 1. Berlei, 2. Triumph, 3. Bras N Things, 4. Calvin Klein Not named in any answer: SKIMS. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia lingerie brands in September 2026? - In September 2026, SKIMS lost share of searches among lingerie brands in Australia, from 2.7% to 1.9%. - Estimated monthly branded searches for Bras N Things in Australia fell 18.2% over 12 measured months, from 165K to 135K in September 2026. ## Month by month | Month | Bras N Things estimated searches | Bras N Things Share of Search | Bras N Things rank | SKIMS estimated searches | SKIMS Share of Search | SKIMS rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 53.2% | 1 | 10.2K | 3.3% | 4 | | Nov 2025 | 201K | 52.4% | 1 | 5.5K | 1.4% | 7 | | Dec 2025 | 201K | 56% | 1 | 5.3K | 1.5% | 7 | | Jan 2026 | 165K | 53.7% | 1 | 4.8K | 1.6% | 7 | | Feb 2026 | 135K | 53.7% | 1 | 5.3K | 2.1% | 6 | | Mar 2026 | 135K | 52.6% | 1 | 4.8K | 1.9% | 7 | | Apr 2026 | 135K | 53.8% | 1 | 4.8K | 1.9% | 6 | | May 2026 | 135K | 50.9% | 1 | 5.5K | 2.1% | 5 | | Jun 2026 | 135K | 53.2% | 1 | 4.5K | 1.8% | 6 | | Jul 2026 | 135K | 53.8% | 1 | 7.8K | 3.1% | 4 | | Aug 2026 | 135K | 49.2% | 1 | 7.3K | 2.7% | 5 | | Sep 2026 | 135K | 48.9% | 1 | 5.2K | 1.9% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Bras N Things’ and SKIMS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bras N Things**: Measured on the search term “bras n things”. - **SKIMS**: Measured on the search terms “skims bra” and “skims underwear”, summed into one figure. - [Bras N Things profile](/demand/au/brands/bras-n-things) - [SKIMS profile](/demand/au/brands/skims) - [All lingerie brands in Australia](/demand/au/categories/au-lingerie-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bras N Things or SKIMS more popular in search? In September 2026, Bras N Things had more branded searches than SKIMS among lingerie brands in Australia. Bras N Things had about 135,000 branded searches, while SKIMS had 5,200. Bras N Things made up 48.9% of all lingerie brand searches we track, and SKIMS accounted for 1.9%. ## Cite this page Brandwave. "Bras N Things vs SKIMS: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/bras-n-things-vs-skims This page is also available as HTML at https://gobrandwave.com/demand/au/compare/bras-n-things-vs-skims. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.