--- title: "Bras N Things vs Honey Birdette: Which is searched more in Australia?" description: "Is Bras N Things or Honey Birdette more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/bras-n-things-vs-honey-birdette" publisher: "Brandwave" --- # Bras N Things vs Honey Birdette: Which is searched more in Australia? Is Bras N Things or Honey Birdette more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bras N Things and Honey Birdette - **Competitive set**: Lingerie brands - **Market**: Australia - **Month measured**: Sep 2026 - **Bras N Things Share of Search**: 48.9% - **Honey Birdette Share of Search**: 32.8% ## Is Bras N Things or Honey Birdette more popular in search? - In September 2026, Bras N Things had more branded searches than Honey Birdette among lingerie brands in Australia. Bras N Things had about 135,000 branded searches, while Honey Birdette had 90,500. Bras N Things made up 48.9% of all lingerie brand searches we track, and Honey Birdette accounted for 32.8%. - Bras N Things was ahead of Honey Birdette in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bras N Things’ share of searches among lingerie brands in Australia moved from 53.2% to 48.9%, and its estimated monthly branded searches moved from 165K to 135K. - Across the 12 months ending September 2026, Honey Birdette’s share of searches among lingerie brands in Australia moved from 29.2% to 32.8%, and its estimated monthly branded searches held steady at 90.5K. ## Top lingerie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bras N Things was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Honey Birdette was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bras N Things was listed before Honey Birdette in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bras N Things | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Berlei | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Nala | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Triumph | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Bendon | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Honey Birdette | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Bonds | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Calvin Klein | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | SKIMS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lingerie brands - Asked ChatGPT "Which lingerie brand should I buy in Australia?": 1. Bras N Things, 2. Nala, 3. Honey Birdette - Asked ChatGPT "What are the best bra brands in Australia?": 1. Nala, 2. Berlei, 3. Triumph, 4. Bonds - Asked ChatGPT "Which bra is most comfortable for everyday wear?": 1. Bendon, 2. Berlei - Searched Google, AI Overview "lingerie": 1. Bras N Things, 2. Honey Birdette - Searched Google, AI Overview "bras": 1. Berlei, 2. Triumph, 3. Bras N Things, 4. Calvin Klein Not named in any answer: SKIMS. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia lingerie brands in September 2026? - Estimated monthly branded searches for Bras N Things in Australia fell 18.2% over 12 measured months, from 165K to 135K in September 2026. ## Month by month | Month | Bras N Things estimated searches | Bras N Things Share of Search | Bras N Things rank | Honey Birdette estimated searches | Honey Birdette Share of Search | Honey Birdette rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 53.2% | 1 | 90.5K | 29.2% | 2 | | Nov 2025 | 201K | 52.4% | 1 | 110K | 28.7% | 2 | | Dec 2025 | 201K | 56% | 1 | 110K | 30.6% | 2 | | Jan 2026 | 165K | 53.7% | 1 | 90.5K | 29.4% | 2 | | Feb 2026 | 135K | 53.7% | 1 | 74K | 29.4% | 2 | | Mar 2026 | 135K | 52.6% | 1 | 74K | 28.8% | 2 | | Apr 2026 | 135K | 53.8% | 1 | 74K | 29.5% | 2 | | May 2026 | 135K | 50.9% | 1 | 90.5K | 34.1% | 2 | | Jun 2026 | 135K | 53.2% | 1 | 74K | 29.2% | 2 | | Jul 2026 | 135K | 53.8% | 1 | 74K | 29.5% | 2 | | Aug 2026 | 135K | 49.2% | 1 | 90.5K | 33% | 2 | | Sep 2026 | 135K | 48.9% | 1 | 90.5K | 32.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Bras N Things’ and Honey Birdette’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bras N Things**: Measured on the search term “bras n things”. - **Honey Birdette**: Measured on the search term “honey birdette”. - [Bras N Things profile](/demand/au/brands/bras-n-things) - [Honey Birdette profile](/demand/au/brands/honey-birdette) - [All lingerie brands in Australia](/demand/au/categories/au-lingerie-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bras N Things or Honey Birdette more popular in search? In September 2026, Bras N Things had more branded searches than Honey Birdette among lingerie brands in Australia. Bras N Things had about 135,000 branded searches, while Honey Birdette had 90,500. Bras N Things made up 48.9% of all lingerie brand searches we track, and Honey Birdette accounted for 32.8%. ## Cite this page Brandwave. "Bras N Things vs Honey Birdette: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/bras-n-things-vs-honey-birdette This page is also available as HTML at https://gobrandwave.com/demand/au/compare/bras-n-things-vs-honey-birdette. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.