--- title: "Bow Wow Meow vs Knose: Which is searched more in Australia?" description: "Is Bow Wow Meow or Knose more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/bow-wow-meow-vs-knose" publisher: "Brandwave" --- # Bow Wow Meow vs Knose: Which is searched more in Australia? Is Bow Wow Meow or Knose more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bow Wow Meow and Knose - **Competitive set**: Pet insurance providers - **Market**: Australia - **Month measured**: Sep 2026 - **Bow Wow Meow Share of Search**: 18.4% - **Knose Share of Search**: 11.3% ## Is Bow Wow Meow or Knose more popular in search? - In September 2026, Bow Wow Meow had more branded searches than Knose among pet insurance providers in Australia. Bow Wow Meow had about 13,500 branded searches, while Knose had 8,300. Bow Wow Meow made up 18.4% of all pet insurance provider searches we track, and Knose accounted for 11.3%. - Bow Wow Meow was ahead of Knose in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bow Wow Meow’s share of searches among pet insurance providers in Australia moved from 16.3% to 18.4%, and its estimated monthly branded searches moved from 12.3K to 13.5K. - Across the 12 months ending September 2026, Knose’s share of searches among pet insurance providers in Australia moved from 7.9% to 11.3%, and its estimated monthly branded searches moved from 6K to 8.3K. ## Top pet insurance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Knose was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bow Wow Meow was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Knose was listed before Bow Wow Meow in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | RSPCA Pet Insurance | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Budget Direct | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Knose | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Medibank | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Bow Wow Meow | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Petsy | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Everyday Pet Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bupa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Petcover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet insurance providers - Asked ChatGPT "Which pet insurance should I get in Australia?": 1. RSPCA Pet Insurance, 2. Knose - Asked ChatGPT "What are the best pet insurance providers in Australia?": 1. Budget Direct, 2. Knose - Asked ChatGPT "What's the best pet insurance in Australia for a puppy?": 1. RSPCA Pet Insurance, 2. Medibank, 3. Budget Direct - Searched Google, AI Overview "pet insurance": 1. RSPCA Pet Insurance, 2. Budget Direct, 3. Petsy - Searched Google, AI Overview "best pet insurance australia": 1. Budget Direct, 2. Knose, 3. RSPCA Pet Insurance, 4. Bow Wow Meow, 5. Medibank Not named in any answer: Everyday Pet Insurance, Bupa and Petcover. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia pet insurance providers in September 2026? - In September 2026, Knose overtook Medibank to rank 4th among pet insurance providers in Australia, with 11.3% of the searches. - In September 2026, Bow Wow Meow lost share of searches among pet insurance providers in Australia, from 22.1% to 18.4%. ## Month by month | Month | Bow Wow Meow estimated searches | Bow Wow Meow Share of Search | Bow Wow Meow rank | Knose estimated searches | Knose Share of Search | Knose rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.3K | 16.3% | 3 | 6K | 7.9% | 5 | | Nov 2025 | 11K | 15.4% | 3 | 6.8K | 9.6% | 4 | | Dec 2025 | 13.5K | 18% | 2 | 7.8K | 10.4% | 4 | | Jan 2026 | 16.5K | 17.6% | 2 | 8.3K | 8.8% | 5 | | Feb 2026 | 14.3K | 17.6% | 2 | 8.3K | 10.2% | 4 | | Mar 2026 | 14.3K | 16.4% | 3 | 8.3K | 9.5% | 4 | | Apr 2026 | 14.3K | 17.4% | 3 | 7.3K | 8.9% | 5 | | May 2026 | 14.3K | 17.9% | 2 | 8.3K | 10.4% | 4 | | Jun 2026 | 15.3K | 19.4% | 2 | 7.8K | 9.9% | 5 | | Jul 2026 | 18.7K | 22.6% | 2 | 7.8K | 9.4% | 5 | | Aug 2026 | 17.5K | 22.1% | 2 | 7.8K | 9.9% | 5 | | Sep 2026 | 13.5K | 18.4% | 2 | 8.3K | 11.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Bow Wow Meow’s and Knose’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bow Wow Meow**: Measured on the search terms “bow wow meow” and “bow wow meow pet insurance”, summed into one figure. - **Knose**: Measured on the search terms “knose” and “knose pet insurance”, summed into one figure. - [Bow Wow Meow profile](/demand/au/brands/bow-wow-meow) - [Knose profile](/demand/au/brands/knose) - [All pet insurance providers in Australia](/demand/au/categories/au-pet-insurance-providers): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bow Wow Meow or Knose more popular in search? In September 2026, Bow Wow Meow had more branded searches than Knose among pet insurance providers in Australia. Bow Wow Meow had about 13,500 branded searches, while Knose had 8,300. Bow Wow Meow made up 18.4% of all pet insurance provider searches we track, and Knose accounted for 11.3%. ## Cite this page Brandwave. "Bow Wow Meow vs Knose: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/bow-wow-meow-vs-knose This page is also available as HTML at https://gobrandwave.com/demand/au/compare/bow-wow-meow-vs-knose. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.