--- title: "Bosch vs Mitsubishi Electric: Which is searched more in Australia?" description: "Is Bosch or Mitsubishi Electric more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/bosch-vs-mitsubishi-electric" publisher: "Brandwave" --- # Bosch vs Mitsubishi Electric: Which is searched more in Australia? Is Bosch or Mitsubishi Electric more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fridge brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bosch and Mitsubishi Electric - **Competitive set**: Fridge brands - **Market**: Australia - **Month measured**: Sep 2026 - **Bosch Share of Search**: 1.8% - **Mitsubishi Electric Share of Search**: 6.4% ## Is Bosch or Mitsubishi Electric more popular in search? - In September 2026, Mitsubishi Electric had more branded searches than Bosch among fridge brands in Australia. Mitsubishi Electric had about 6,600 branded searches, while Bosch had 1,900. Mitsubishi Electric made up 6.4% of all fridge brand searches we track, and Bosch accounted for 1.8%. - Mitsubishi Electric was ahead of Bosch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bosch’s share of searches among fridge brands in Australia moved from 1.9% to 1.8%, and its estimated monthly branded searches moved from 2.4K to 1.9K. - Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among fridge brands in Australia held steady at 6.4%, and its estimated monthly branded searches moved from 8.1K to 6.6K. ## Top fridge brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mitsubishi Electric was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bosch did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mitsubishi Electric | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | LG | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Haier | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Westinghouse | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Fisher & Paykel | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Samsung | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Hisense | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | CHiQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Electrolux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Liebherr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fridge brands - Asked ChatGPT "What's the best fridge brand in Australia?": 1. Mitsubishi Electric, 2. LG, 3. Westinghouse, 4. Fisher & Paykel, 5. Samsung - Asked ChatGPT "Which fridge should I buy for a family in Australia?": 1. Mitsubishi Electric, 2. Haier, 3. Westinghouse, 4. LG - Asked ChatGPT "What's the most reliable fridge brand?": 1. Mitsubishi Electric, 2. LG, 3. Samsung, 4. Fisher & Paykel, 5. Westinghouse - Searched Google, AI Overview "best fridge": 1. LG, 2. Fisher & Paykel, 3. Westinghouse, 4. Haier, 5. Mitsubishi Electric - Searched Google, AI Overview "fridge": 1. Haier, 2. Hisense Not named in any answer: CHiQ, Smeg, Electrolux, Liebherr, Bosch, Miele and Beko. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia fridge brands in September 2026? - In September 2026, Mitsubishi Electric lost share of searches among fridge brands in Australia, from 7.8% to 6.4%. - Estimated monthly branded searches for Bosch in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Month by month | Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | Mitsubishi Electric estimated searches | Mitsubishi Electric Share of Search | Mitsubishi Electric rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 1.9% | 12 | 8.1K | 6.4% | 8 | | Nov 2025 | 3.6K | 2.3% | 11 | 9.9K | 6.3% | 8 | | Dec 2025 | 2.9K | 2.2% | 11 | 9.9K | 7.4% | 7 | | Jan 2026 | 2.4K | 1.7% | 12 | 9.9K | 7% | 8 | | Feb 2026 | 2.4K | 2% | 12 | 8.1K | 6.9% | 8 | | Mar 2026 | 2.4K | 1.9% | 12 | 9.9K | 8% | 6 | | Apr 2026 | 2.4K | 2.2% | 12 | 8.1K | 7.5% | 7 | | May 2026 | 2.4K | 2% | 12 | 8.1K | 6.8% | 7 | | Jun 2026 | 2.4K | 1.9% | 12 | 9.9K | 7.7% | 6 | | Jul 2026 | 1.9K | 1.8% | 12 | 8.1K | 7.9% | 6 | | Aug 2026 | 1.9K | 1.8% | 12 | 8.1K | 7.8% | 7 | | Sep 2026 | 1.9K | 1.8% | 12 | 6.6K | 6.4% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Bosch’s and Mitsubishi Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bosch**: Measured on the search term “bosch fridge”. - **Mitsubishi Electric**: Measured on the search term “mitsubishi electric fridge”. - [Bosch profile](/demand/au/brands/bosch) - [Mitsubishi Electric profile](/demand/au/brands/mitsubishi-electric) - [All fridge brands in Australia](/demand/au/categories/au-fridge-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bosch or Mitsubishi Electric more popular in search? In September 2026, Mitsubishi Electric had more branded searches than Bosch among fridge brands in Australia. Mitsubishi Electric had about 6,600 branded searches, while Bosch had 1,900. Mitsubishi Electric made up 6.4% of all fridge brand searches we track, and Bosch accounted for 1.8%. ## Cite this page Brandwave. "Bosch vs Mitsubishi Electric: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/bosch-vs-mitsubishi-electric This page is also available as HTML at https://gobrandwave.com/demand/au/compare/bosch-vs-mitsubishi-electric. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.