--- title: "Bosch vs Fisher & Paykel: Which is searched more in Australia?" description: "Is Bosch or Fisher & Paykel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/bosch-vs-fisher-and-paykel" publisher: "Brandwave" --- # Bosch vs Fisher & Paykel: Which is searched more in Australia? Is Bosch or Fisher & Paykel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bosch and Fisher & Paykel - **Competitive set**: Washing machine brands - **Market**: Australia - **Month measured**: Sep 2026 - **Bosch Share of Search**: 12.8% - **Fisher & Paykel Share of Search**: 15.6% ## Is Bosch or Fisher & Paykel more popular in search? - In September 2026, Fisher & Paykel had more branded searches than Bosch among washing machine brands in Australia. Fisher & Paykel had about 18,100 branded searches, while Bosch had 14,800. Fisher & Paykel made up 15.6% of all washing machine brand searches we track, and Bosch accounted for 12.8%. - Fisher & Paykel was ahead of Bosch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bosch’s share of searches among washing machine brands in Australia moved from 12.9% to 12.8%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among washing machine brands in Australia moved from 15.7% to 15.6%, and its estimated monthly branded searches held steady at 18.1K. ## Top washing machine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fisher & Paykel was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bosch was listed before Fisher & Paykel in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | LG | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Haier | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Westinghouse | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Fisher & Paykel | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Miele | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | ASKO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Speed Queen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Electrolux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CHiQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Simpson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Esatto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about washing machine brands - Asked ChatGPT "What's the best washing machine brand in Australia?": 1. LG, 2. Bosch, 3. Miele, 4. Fisher & Paykel - Asked ChatGPT "Which front loader washing machine should I buy?": 1. Bosch, 2. LG, 3. Westinghouse, 4. Miele - Asked ChatGPT "Which washing machine is best for a family?": 1. Bosch, 2. Westinghouse, 3. Haier, 4. LG - Searched Google, AI Overview "best washing machine": 1. Miele, 2. Samsung, 3. Bosch, 4. Haier - Searched Google, AI Overview "front loader washing machine": 1. Haier, 2. Fisher & Paykel Not named in any answer: ASKO, Hisense, Speed Queen, Electrolux, CHiQ, Beko, Simpson and Esatto. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia washing machine brands in September 2026? - In September 2026, Fisher & Paykel overtook LG to become the leader among washing machine brands in Australia, with 15.6% of the searches. - In September 2026, Bosch gained share of searches among washing machine brands in Australia, from 11.3% to 12.8%. ## Month by month | Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 12.9% | 3 | 18.1K | 15.7% | 1 | | Nov 2025 | 18.1K | 14.6% | 1 | 18.1K | 14.6% | 2 | | Dec 2025 | 14.8K | 13.7% | 2 | 18.1K | 16.7% | 1 | | Jan 2026 | 14.8K | 12.6% | 3 | 18.1K | 15.4% | 1 | | Feb 2026 | 12.1K | 10.7% | 3 | 14.8K | 13.1% | 2 | | Mar 2026 | 12.1K | 8.9% | 3 | 18.1K | 13.3% | 2 | | Apr 2026 | 14.8K | 11.8% | 3 | 18.1K | 14.4% | 2 | | May 2026 | 14.8K | 11% | 3 | 18.1K | 13.5% | 2 | | Jun 2026 | 18.1K | 12.2% | 2 | 18.1K | 12.2% | 3 | | Jul 2026 | 14.8K | 11.5% | 3 | 18.1K | 14.1% | 2 | | Aug 2026 | 14.8K | 11.3% | 3 | 18.1K | 13.8% | 2 | | Sep 2026 | 14.8K | 12.8% | 3 | 18.1K | 15.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Bosch’s and Fisher & Paykel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bosch**: Measured on the search term “bosch washing machine”. - **Fisher & Paykel**: Measured on the search term “fisher and paykel washing machine”. - [Bosch profile](/demand/au/brands/bosch) - [Fisher & Paykel profile](/demand/au/brands/fisher-and-paykel) - [All washing machine brands in Australia](/demand/au/categories/au-washing-machine-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bosch or Fisher & Paykel more popular in search? In September 2026, Fisher & Paykel had more branded searches than Bosch among washing machine brands in Australia. Fisher & Paykel had about 18,100 branded searches, while Bosch had 14,800. Fisher & Paykel made up 15.6% of all washing machine brand searches we track, and Bosch accounted for 12.8%. ## Cite this page Brandwave. "Bosch vs Fisher & Paykel: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/bosch-vs-fisher-and-paykel This page is also available as HTML at https://gobrandwave.com/demand/au/compare/bosch-vs-fisher-and-paykel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.