---
title: "Boost Mobile vs Telstra: Which is searched more in Australia?"
description: "Is Boost Mobile or Telstra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mobile providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/boost-mobile-au-vs-telstra"
publisher: "Brandwave"
---

# Boost Mobile vs Telstra: Which is searched more in Australia?

Is Boost Mobile or Telstra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mobile providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Boost Mobile and Telstra
- **Competitive set**: Mobile providers
- **Market**: Australia
- **Month measured**: Sep 2026
- **Boost Mobile Share of Search**: 16.2%
- **Telstra Share of Search**: 5.5%

## Is Boost Mobile or Telstra more popular in search?

- In September 2026, Boost Mobile had more branded searches than Telstra among mobile providers in Australia. Boost Mobile had about 90,500 branded searches, while Telstra had 30,700. Boost Mobile made up 16.2% of all mobile provider searches we track, and Telstra accounted for 5.5%.
- Boost Mobile was ahead of Telstra in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Boost Mobile’s share of searches among mobile providers in Australia moved from 16.3% to 16.2%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Telstra’s share of searches among mobile providers in Australia moved from 5.7% to 5.5%, and its estimated monthly branded searches moved from 31.5K to 30.7K.

## How did search popularity change for Australia mobile providers in September 2026?

- In September 2026, Vodafone overtook Telstra to rank 5th among mobile providers in Australia, with 7.2% of the searches.

## Month by month

| Month | Boost Mobile estimated searches | Boost Mobile Share of Search | Boost Mobile rank | Telstra estimated searches | Telstra Share of Search | Telstra rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 16.3% | 3 | 31.5K | 5.7% | 6 |
| Nov 2025 | 90.5K | 14.9% | 3 | 37.5K | 6.2% | 6 |
| Dec 2025 | 90.5K | 16.1% | 3 | 30.7K | 5.5% | 6 |
| Jan 2026 | 90.5K | 15.7% | 3 | 31.5K | 5.5% | 6 |
| Feb 2026 | 74K | 14.2% | 3 | 31.5K | 6% | 6 |
| Mar 2026 | 90.5K | 15.8% | 3 | 37.5K | 6.6% | 5 |
| Apr 2026 | 90.5K | 16.2% | 3 | 30.7K | 5.5% | 5 |
| May 2026 | 90.5K | 16.2% | 3 | 30.7K | 5.5% | 5 |
| Jun 2026 | 110K | 18.6% | 3 | 30.7K | 5.2% | 6 |
| Jul 2026 | 90.5K | 15.4% | 3 | 31.5K | 5.4% | 5 |
| Aug 2026 | 90.5K | 16.6% | 3 | 30K | 5.5% | 5 |
| Sep 2026 | 90.5K | 16.2% | 3 | 30.7K | 5.5% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Boost Mobile’s and Telstra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Boost Mobile**: Measured on the search term “boost mobile”.
- **Telstra**: Measured on the search terms “telstra mobile” and “telstra prepaid”, summed into one figure.

- [Boost Mobile profile](/demand/au/brands/boost-mobile-au)
- [Telstra profile](/demand/au/brands/telstra)
- [All mobile providers in Australia](/demand/au/categories/au-mobile-providers): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Boost Mobile or Telstra more popular in search?

In September 2026, Boost Mobile had more branded searches than Telstra among mobile providers in Australia. Boost Mobile had about 90,500 branded searches, while Telstra had 30,700. Boost Mobile made up 16.2% of all mobile provider searches we track, and Telstra accounted for 5.5%.

## Cite this page

Brandwave. "Boost Mobile vs Telstra: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/boost-mobile-au-vs-telstra

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/boost-mobile-au-vs-telstra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.