---
title: "Booktopia vs QBD Books: Which is searched more in Australia?"
description: "Which is more popular in search, Booktopia or QBD Books? Compare estimated monthly branded-search demand and Share of Search inside the Bookstores set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/booktopia-vs-qbd-books"
publisher: "Brandwave"
---

# Booktopia vs QBD Books: Which is searched more in Australia?

Which is more popular in search, Booktopia or QBD Books? Compare estimated monthly branded-search demand and Share of Search inside the Bookstores set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Booktopia and QBD Books
- **Competitive set**: Bookstores
- **Market**: Australia
- **Month measured**: Sep 2026
- **Booktopia Share of Search**: 46.6%
- **QBD Books Share of Search**: 52.4%

## Which is more popular in search, Booktopia or QBD Books?

- In September 2026, QBD Books had more branded searches than Booktopia among bookstores in Australia. QBD Books was estimated to have 124K branded searches compared to Booktopia’s 110K, and held a 52.4% Share of Search versus Booktopia’s 46.6%.
- The lead changed hands 4 times in the 12 months ending September 2026: Booktopia took it in March 2026, QBD Books took it in April 2026, Booktopia took it in June 2026, QBD Books took it in August 2026.
- Across the 12 months ending September 2026, Booktopia’s estimated Share of Search among bookstores in Australia moved from 46.5% to 46.6%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, QBD Books’ estimated Share of Search among bookstores in Australia moved from 52.2% to 52.4%, and its estimated monthly branded searches held steady at 124K.

## How did search popularity change for Australia bookstores in September 2026?

- QBD Books’ estimated Share of Search among bookstores in Australia has gained ground for 3 months in a row, from 47.3% to 52.4% in September 2026.

## Month by month

| Month | Booktopia estimated searches | Booktopia Share of Search | Booktopia rank | QBD Books estimated searches | QBD Books Share of Search | QBD Books rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110K | 46.5% | 2 | 124K | 52.2% | 1 |
| Nov 2025 | 135K | 46.6% | 2 | 151K | 52.1% | 1 |
| Dec 2025 | 135K | 41.6% | 2 | 184K | 56.7% | 1 |
| Jan 2026 | 110K | 44.5% | 2 | 135K | 54.4% | 1 |
| Feb 2026 | 90.5K | 46.7% | 2 | 101K | 52.1% | 1 |
| Mar 2026 | 110K | 51.5% | 1 | 101K | 47.3% | 2 |
| Apr 2026 | 90.5K | 44.6% | 2 | 110K | 54.2% | 1 |
| May 2026 | 110K | 49.3% | 1 | 110K | 49.3% | 2 |
| Jun 2026 | 110K | 51.5% | 1 | 101K | 47.3% | 2 |
| Jul 2026 | 110K | 49.5% | 1 | 110K | 49.5% | 2 |
| Aug 2026 | 110K | 46.5% | 2 | 124K | 52.2% | 1 |
| Sep 2026 | 110K | 46.6% | 2 | 124K | 52.4% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Booktopia’s and QBD Books’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Booktopia**: Measured on the search term “booktopia”.
- **QBD Books**: Measured on the search terms “qbd” and “qbd books”, summed into one figure.

- [Booktopia profile](/demand/au/brands/booktopia)
- [QBD Books profile](/demand/au/brands/qbd-books)
- [All bookstores in Australia](/demand/au/categories/au-bookstores): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Booktopia or QBD Books?

In September 2026, QBD Books had more branded searches than Booktopia among bookstores in Australia. QBD Books was estimated to have 124K branded searches compared to Booktopia’s 110K, and held a 52.4% Share of Search versus Booktopia’s 46.6%.

## Cite this page

Brandwave. "Booktopia vs QBD Books: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/booktopia-vs-qbd-books

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/booktopia-vs-qbd-books. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.