--- title: "Books Kinokuniya vs QBD Books: Which is searched more in Australia?" description: "Is Books Kinokuniya or QBD Books more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bookstores set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/books-kinokuniya-vs-qbd-books" publisher: "Brandwave" --- # Books Kinokuniya vs QBD Books: Which is searched more in Australia? Is Books Kinokuniya or QBD Books more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bookstores set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Books Kinokuniya and QBD Books - **Competitive set**: Bookstores - **Market**: Australia - **Month measured**: Sep 2026 - **Books Kinokuniya Share of Search**: 16.5% - **QBD Books Share of Search**: 41.1% ## Is Books Kinokuniya or QBD Books more popular in search? - In September 2026, QBD Books had more branded searches than Books Kinokuniya among bookstores in Australia. QBD Books had about 124,000 branded searches, while Books Kinokuniya had 49,500. QBD Books made up 41.1% of all bookstore searches we track, and Books Kinokuniya accounted for 16.5%. - QBD Books was ahead of Books Kinokuniya in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Books Kinokuniya’s share of searches among bookstores in Australia moved from 8.2% to 16.5%, and its estimated monthly branded searches moved from 22.2K to 49.5K. - Across the 12 months ending September 2026, QBD Books’ share of searches among bookstores in Australia moved from 45.4% to 41.1%, and its estimated monthly branded searches held steady at 124K. ## Top bookstores in ChatGPT and Google AI Overviews In three ChatGPT questions, Books Kinokuniya appeared in all three answers. QBD Books was mentioned in one out of three: in one of the three ChatGPT answers. Books Kinokuniya was listed before QBD Books in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Books Kinokuniya | 1st | 3 of 3 | 3 of 3 | | Readings | 2nd | 3 of 3 | 3 of 3 | | Dymocks | 3rd | 1 of 3 | 1 of 3 | | QBD Books | 4th | 1 of 3 | 1 of 3 | | Avid Reader | 5th | 2 of 3 | 2 of 3 | | Archives Fine Books | 6th | 2 of 3 | 2 of 3 | | Booktopia | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about bookstores - Asked ChatGPT "Which bookstore should I shop at in Australia?": 1. Dymocks, 2. QBD Books, 3. Books Kinokuniya, 4. Readings, 5. Avid Reader, 6. Archives Fine Books - Asked ChatGPT "What are the best bookstores in Australia?": 1. Readings, 2. Books Kinokuniya, 3. Archives Fine Books - Asked ChatGPT "What's the best bookstore in Australia for books and gifts?": 1. Books Kinokuniya, 2. Readings, 3. Avid Reader Not named in any answer: Booktopia. Brands are listed in the order each answer named them. The answers were collected in Australia on October 19, 2026. ## How did search popularity change for Australia bookstores in September 2026? - In September 2026, Books Kinokuniya gained share of searches among bookstores in Australia, from 9.7% to 16.5%. - In September 2026, QBD Books lost share of searches among bookstores in Australia, from 44.3% to 41.1%. ## Month by month | Month | Books Kinokuniya estimated searches | Books Kinokuniya Share of Search | Books Kinokuniya rank | QBD Books estimated searches | QBD Books Share of Search | QBD Books rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 8.2% | 3 | 124K | 45.4% | 1 | | Nov 2025 | 27.1K | 8.2% | 3 | 151K | 45.5% | 1 | | Dec 2025 | 33.1K | 8.7% | 3 | 184K | 48.6% | 1 | | Jan 2026 | 22.2K | 7.8% | 3 | 135K | 47% | 1 | | Feb 2026 | 22.2K | 9.7% | 3 | 101K | 44% | 1 | | Mar 2026 | 27.1K | 10.6% | 3 | 101K | 39.6% | 2 | | Apr 2026 | 33.1K | 13.2% | 3 | 110K | 43.7% | 1 | | May 2026 | 22.2K | 8.5% | 3 | 110K | 42% | 2 | | Jun 2026 | 22.2K | 8.8% | 3 | 101K | 40.2% | 2 | | Jul 2026 | 27.1K | 10.1% | 3 | 110K | 41.2% | 2 | | Aug 2026 | 27.1K | 9.7% | 3 | 124K | 44.3% | 1 | | Sep 2026 | 49.5K | 16.5% | 3 | 124K | 41.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Books Kinokuniya’s and QBD Books’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Books Kinokuniya**: Measured on the search term “kinokuniya”. - **QBD Books**: Measured on the search terms “qbd” and “qbd books”, summed into one figure. - [Books Kinokuniya profile](/demand/au/brands/books-kinokuniya) - [QBD Books profile](/demand/au/brands/qbd-books) - [All bookstores in Australia](/demand/au/categories/au-bookstores): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Books Kinokuniya or QBD Books more popular in search? In September 2026, QBD Books had more branded searches than Books Kinokuniya among bookstores in Australia. QBD Books had about 124,000 branded searches, while Books Kinokuniya had 49,500. QBD Books made up 41.1% of all bookstore searches we track, and Books Kinokuniya accounted for 16.5%. ## Cite this page Brandwave. "Books Kinokuniya vs QBD Books: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/books-kinokuniya-vs-qbd-books This page is also available as HTML at https://gobrandwave.com/demand/au/compare/books-kinokuniya-vs-qbd-books. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.