---
title: "Bondi Sands vs Eco Tan: Which is searched more in Australia?"
description: "Is Bondi Sands or Eco Tan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Self-tan brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/bondi-sands-vs-eco-tan"
publisher: "Brandwave"
---

# Bondi Sands vs Eco Tan: Which is searched more in Australia?

Is Bondi Sands or Eco Tan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Self-tan brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bondi Sands and Eco Tan
- **Competitive set**: Self-tan brands
- **Market**: Australia
- **Month measured**: Sep 2026
- **Bondi Sands Share of Search**: 18.4%
- **Eco Tan Share of Search**: 9.4%

## Is Bondi Sands or Eco Tan more popular in search?

- In September 2026, Bondi Sands had more branded searches than Eco Tan among self-tan brands in Australia. Bondi Sands had about 10,600 branded searches, while Eco Tan had 5,400. Bondi Sands made up 18.4% of all self-tan brand searches we track, and Eco Tan accounted for 9.4%.
- The lead changed hands 2 times in the 12 months ending September 2026: Eco Tan took it in November 2025, Bondi Sands took it in February 2026.
- Across the 12 months ending September 2026, Bondi Sands’ share of searches among self-tan brands in Australia moved from 18.8% to 18.4%, and its estimated monthly branded searches moved from 10.4K to 10.6K.
- Across the 12 months ending September 2026, Eco Tan’s share of searches among self-tan brands in Australia moved from 14.7% to 9.4%, and its estimated monthly branded searches moved from 8.1K to 5.4K.

## Top self-tan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bondi Sands appeared in all five answers. Eco Tan was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bondi Sands was listed before Eco Tan in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bondi Sands | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Loving Tan | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Bali Body | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Eco Tan | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Le Tan | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| St.Tropez | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| b.tan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Tan-Luxe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Isle of Paradise | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about self-tan brands

- Asked ChatGPT "What's the best fake tan in Australia?": 1. Loving Tan, 2. Bondi Sands, 3. Eco Tan
- Asked ChatGPT "Which self tan gives the most natural colour?": 1. Bondi Sands, 2. Loving Tan
- Asked ChatGPT "What are the best Australian self tan brands?": 1. Loving Tan, 2. Bondi Sands, 3. Bali Body, 4. Le Tan, 5. Eco Tan
- Searched Google, AI Overview "fake tan": 1. Bali Body, 2. Bondi Sands
- Searched Google, AI Overview "best fake tan": 1. Bali Body, 2. Bondi Sands, 3. Loving Tan

Not named in any answer: St.Tropez, b.tan, Tan-Luxe and Isle of Paradise.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How did search popularity change for Australia self-tan brands in September 2026?

- In September 2026, Bondi Sands gained share of searches among self-tan brands in Australia, from 16.3% to 18.4%.
- In September 2026, Eco Tan lost share of searches among self-tan brands in Australia, from 14.7% to 9.4%.

## Month by month

| Month | Bondi Sands estimated searches | Bondi Sands Share of Search | Bondi Sands rank | Eco Tan estimated searches | Eco Tan Share of Search | Eco Tan rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10.4K | 18.8% | 3 | 8.1K | 14.7% | 4 |
| Nov 2025 | 8.6K | 14.8% | 4 | 12.1K | 20.8% | 3 |
| Dec 2025 | 8.8K | 17.1% | 4 | 9.9K | 19.2% | 3 |
| Jan 2026 | 6K | 15.6% | 4 | 6.6K | 17.2% | 3 |
| Feb 2026 | 6K | 15.4% | 3 | 5.4K | 13.9% | 4 |
| Mar 2026 | 6.1K | 15.7% | 3 | 5.4K | 13.9% | 4 |
| Apr 2026 | 7.3K | 18.3% | 3 | 5.4K | 13.5% | 4 |
| May 2026 | 7.3K | 17.1% | 2 | 5.4K | 12.6% | 4 |
| Jun 2026 | 7.6K | 17.8% | 2 | 5.4K | 12.6% | 4 |
| Jul 2026 | 7.6K | 17.2% | 3 | 5.4K | 12.2% | 4 |
| Aug 2026 | 9K | 16.3% | 3 | 8.1K | 14.7% | 4 |
| Sep 2026 | 10.6K | 18.4% | 3 | 5.4K | 9.4% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bondi Sands’ and Eco Tan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bondi Sands**: Measured on the search terms “bondi sands self tan” and “bondi sands tan”, summed into one figure.
- **Eco Tan**: Measured on the search term “eco tan”.

- [Bondi Sands profile](/demand/au/brands/bondi-sands)
- [Eco Tan profile](/demand/au/brands/eco-tan)
- [All self-tan brands in Australia](/demand/au/categories/au-self-tan-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Bondi Sands or Eco Tan more popular in search?

In September 2026, Bondi Sands had more branded searches than Eco Tan among self-tan brands in Australia. Bondi Sands had about 10,600 branded searches, while Eco Tan had 5,400. Bondi Sands made up 18.4% of all self-tan brand searches we track, and Eco Tan accounted for 9.4%.

## Cite this page

Brandwave. "Bondi Sands vs Eco Tan: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/bondi-sands-vs-eco-tan

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/bondi-sands-vs-eco-tan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
