--- title: "Bondi Born vs Seafolly: Which is searched more in Australia?" description: "Is Bondi Born or Seafolly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Swimwear brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/bondi-born-vs-seafolly" publisher: "Brandwave" --- # Bondi Born vs Seafolly: Which is searched more in Australia? Is Bondi Born or Seafolly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Swimwear brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bondi Born and Seafolly - **Competitive set**: Swimwear brands - **Market**: Australia - **Month measured**: Sep 2026 - **Bondi Born Share of Search**: 1.9% - **Seafolly Share of Search**: 26.2% ## Is Bondi Born or Seafolly more popular in search? - In September 2026, Seafolly had more branded searches than Bondi Born among swimwear brands in Australia. Seafolly had about 60,500 branded searches, while Bondi Born had 4,400. Seafolly made up 26.2% of all swimwear brand searches we track, and Bondi Born accounted for 1.9%. - Seafolly was ahead of Bondi Born in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bondi Born’s share of searches among swimwear brands in Australia moved from 1.8% to 1.9%, and its estimated monthly branded searches held steady at 4.4K. - Across the 12 months ending September 2026, Seafolly’s share of searches among swimwear brands in Australia moved from 25.3% to 26.2%, and its estimated monthly branded searches held steady at 60.5K. ## Top swimwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Seafolly was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bondi Born was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Seafolly was listed before Bondi Born in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Seafolly | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Peony | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Form and Fold | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Bydee | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Bondi Born | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Baku | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Bond-Eye | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Cotton On Body | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Jets | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Tigerlily | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about swimwear brands - Asked ChatGPT "Which swimwear brand should I buy in Australia?": 1. Seafolly, 2. Peony, 3. Form and Fold, 4. Cotton On Body - Asked ChatGPT "What are the best Australian swimwear brands?": 1. Bondi Born, 2. Peony, 3. Seafolly, 4. Form and Fold, 5. Bond-Eye, 6. Bydee, 7. Cotton On Body - Asked ChatGPT "What's the best swimwear brand in Australia for bikinis?": 1. Bydee, 2. Peony, 3. Seafolly, 4. Form and Fold, 5. Bondi Born - Searched Google, AI Overview "bikinis": 1. Bydee - Searched Google, AI Overview "swimwear australia": 1. Seafolly, 2. Baku, 3. Jets Not named in any answer: Tigerlily. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia swimwear brands in September 2026? - In September 2026, Seafolly gained share of searches among swimwear brands in Australia, from 20.9% to 26.2%. ## Month by month | Month | Bondi Born estimated searches | Bondi Born Share of Search | Bondi Born rank | Seafolly estimated searches | Seafolly Share of Search | Seafolly rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 1.8% | 7 | 60.5K | 25.3% | 2 | | Nov 2025 | 6.6K | 2.1% | 7 | 90.5K | 29.2% | 2 | | Dec 2025 | 6.6K | 2.3% | 7 | 90.5K | 31.8% | 2 | | Jan 2026 | 4.4K | 1.8% | 7 | 74K | 30% | 2 | | Feb 2026 | 2.9K | 1.9% | 7 | 33.1K | 21.6% | 2 | | Mar 2026 | 2.4K | 1.5% | 7 | 27.1K | 17.1% | 2 | | Apr 2026 | 2.9K | 1.9% | 6 | 27.1K | 17.3% | 2 | | May 2026 | 2.9K | 1.8% | 6 | 27.1K | 16.8% | 2 | | Jun 2026 | 2.9K | 1.8% | 7 | 33.1K | 20.6% | 2 | | Jul 2026 | 3.6K | 2.3% | 6 | 33.1K | 20.8% | 2 | | Aug 2026 | 3.6K | 1.9% | 7 | 40.5K | 20.9% | 2 | | Sep 2026 | 4.4K | 1.9% | 7 | 60.5K | 26.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Bondi Born’s and Seafolly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bondi Born**: Measured on the search term “bondi born”. - **Seafolly**: Measured on the search term “seafolly”. - [Bondi Born profile](/demand/au/brands/bondi-born) - [Seafolly profile](/demand/au/brands/seafolly) - [All swimwear brands in Australia](/demand/au/categories/au-swimwear-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bondi Born or Seafolly more popular in search? In September 2026, Seafolly had more branded searches than Bondi Born among swimwear brands in Australia. Seafolly had about 60,500 branded searches, while Bondi Born had 4,400. Seafolly made up 26.2% of all swimwear brand searches we track, and Bondi Born accounted for 1.9%. ## Cite this page Brandwave. "Bondi Born vs Seafolly: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/bondi-born-vs-seafolly This page is also available as HTML at https://gobrandwave.com/demand/au/compare/bondi-born-vs-seafolly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.