--- title: "Bond-Eye vs Seafolly: Which is searched more in Australia?" description: "Is Bond-Eye or Seafolly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Swimwear brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/bond-eye-vs-seafolly" publisher: "Brandwave" --- # Bond-Eye vs Seafolly: Which is searched more in Australia? Is Bond-Eye or Seafolly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Swimwear brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bond-Eye and Seafolly - **Competitive set**: Swimwear brands - **Market**: Australia - **Month measured**: Sep 2026 - **Bond-Eye Share of Search**: 1% - **Seafolly Share of Search**: 26.2% ## Is Bond-Eye or Seafolly more popular in search? - In September 2026, Seafolly had more branded searches than Bond-Eye among swimwear brands in Australia. Seafolly had about 60,500 branded searches, while Bond-Eye had 2,400. Seafolly made up 26.2% of all swimwear brand searches we track, and Bond-Eye accounted for 1%. - Seafolly was ahead of Bond-Eye in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bond-Eye’s share of searches among swimwear brands in Australia moved from 1.2% to 1%, and its estimated monthly branded searches moved from 2.9K to 2.4K. - Across the 12 months ending September 2026, Seafolly’s share of searches among swimwear brands in Australia moved from 25.3% to 26.2%, and its estimated monthly branded searches held steady at 60.5K. ## Top swimwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Seafolly was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bond-Eye was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Seafolly was listed before Bond-Eye in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Seafolly | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Peony | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Form and Fold | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Bydee | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Bondi Born | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Baku | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Bond-Eye | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Cotton On Body | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Jets | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Tigerlily | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about swimwear brands - Asked ChatGPT "Which swimwear brand should I buy in Australia?": 1. Seafolly, 2. Peony, 3. Form and Fold, 4. Cotton On Body - Asked ChatGPT "What are the best Australian swimwear brands?": 1. Bondi Born, 2. Peony, 3. Seafolly, 4. Form and Fold, 5. Bond-Eye, 6. Bydee, 7. Cotton On Body - Asked ChatGPT "What's the best swimwear brand in Australia for bikinis?": 1. Bydee, 2. Peony, 3. Seafolly, 4. Form and Fold, 5. Bondi Born - Searched Google, AI Overview "bikinis": 1. Bydee - Searched Google, AI Overview "swimwear australia": 1. Seafolly, 2. Baku, 3. Jets Not named in any answer: Tigerlily. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia swimwear brands in September 2026? - In September 2026, Seafolly gained share of searches among swimwear brands in Australia, from 20.9% to 26.2%. - Estimated monthly branded searches for Bond-Eye in Australia fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026. ## Month by month | Month | Bond-Eye estimated searches | Bond-Eye Share of Search | Bond-Eye rank | Seafolly estimated searches | Seafolly Share of Search | Seafolly rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 1.2% | 9 | 60.5K | 25.3% | 2 | | Nov 2025 | 4.4K | 1.4% | 8 | 90.5K | 29.2% | 2 | | Dec 2025 | 3.6K | 1.3% | 9 | 90.5K | 31.8% | 2 | | Jan 2026 | 2.9K | 1.2% | 9 | 74K | 30% | 2 | | Feb 2026 | 1.6K | 1% | 9 | 33.1K | 21.6% | 2 | | Mar 2026 | 1.6K | 1% | 9 | 27.1K | 17.1% | 2 | | Apr 2026 | 1.6K | 1% | 8 | 27.1K | 17.3% | 2 | | May 2026 | 1.3K | 0.8% | 8 | 27.1K | 16.8% | 2 | | Jun 2026 | 1.6K | 1% | 8 | 33.1K | 20.6% | 2 | | Jul 2026 | 1.6K | 1% | 9 | 33.1K | 20.8% | 2 | | Aug 2026 | 1.9K | 0.98% | 9 | 40.5K | 20.9% | 2 | | Sep 2026 | 2.4K | 1% | 9 | 60.5K | 26.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Bond-Eye’s and Seafolly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bond-Eye**: Measured on the search term “bond eye”. - **Seafolly**: Measured on the search term “seafolly”. - [Bond-Eye profile](/demand/au/brands/bond-eye) - [Seafolly profile](/demand/au/brands/seafolly) - [All swimwear brands in Australia](/demand/au/categories/au-swimwear-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bond-Eye or Seafolly more popular in search? In September 2026, Seafolly had more branded searches than Bond-Eye among swimwear brands in Australia. Seafolly had about 60,500 branded searches, while Bond-Eye had 2,400. Seafolly made up 26.2% of all swimwear brand searches we track, and Bond-Eye accounted for 1%. ## Cite this page Brandwave. "Bond-Eye vs Seafolly: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/bond-eye-vs-seafolly This page is also available as HTML at https://gobrandwave.com/demand/au/compare/bond-eye-vs-seafolly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.