--- title: "Bolton Clarke vs Five Good Friends: Which is searched more in Australia?" description: "Is Bolton Clarke or Five Good Friends more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home care providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/bolton-clarke-vs-five-good-friends" publisher: "Brandwave" --- # Bolton Clarke vs Five Good Friends: Which is searched more in Australia? Is Bolton Clarke or Five Good Friends more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home care providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bolton Clarke and Five Good Friends - **Competitive set**: Home care providers - **Market**: Australia - **Month measured**: Sep 2026 - **Bolton Clarke Share of Search**: 41.3% - **Five Good Friends Share of Search**: 10.1% ## Is Bolton Clarke or Five Good Friends more popular in search? - In September 2026, Bolton Clarke had more branded searches than Five Good Friends among home care providers in Australia. Bolton Clarke had about 22,200 branded searches, while Five Good Friends had 5,400. Bolton Clarke made up 41.3% of all home care provider searches we track, and Five Good Friends accounted for 10.1%. - Bolton Clarke was ahead of Five Good Friends in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bolton Clarke’s share of searches among home care providers in Australia moved from 43.5% to 41.3%, and its estimated monthly branded searches held steady at 22.2K. - Across the 12 months ending September 2026, Five Good Friends’ share of searches among home care providers in Australia moved from 10.6% to 10.1%, and its estimated monthly branded searches held steady at 5.4K. ## Top home care providers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Bolton Clarke was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Five Good Friends was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Bolton Clarke was listed before Five Good Friends in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Australian Unity | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Bolton Clarke | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Trilogy Care | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | The CareSide | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Five Good Friends | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Feros Care | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Just Better Care | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about home care providers - Asked ChatGPT "What's the best home care provider in Australia?": 1. Australian Unity, 2. Bolton Clarke, 3. The CareSide - Asked ChatGPT "Which home care package provider in Australia is best?": 1. Trilogy Care, 2. The CareSide, 3. Bolton Clarke, 4. Five Good Friends - Asked ChatGPT "Who are the main home care providers in Australia?": 1. Australian Unity, 2. Bolton Clarke, 3. Trilogy Care, 4. Five Good Friends - Searched Google, AI Overview "home care package": named none of the brands we track Not named in any answer: Feros Care and Just Better Care. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia home care providers in September 2026? - In September 2026, Bolton Clarke gained share of searches among home care providers in Australia, from 38.9% to 41.3%. - In September 2026, Five Good Friends gained share of searches among home care providers in Australia, from 9.5% to 10.1%. ## Month by month | Month | Bolton Clarke estimated searches | Bolton Clarke Share of Search | Bolton Clarke rank | Five Good Friends estimated searches | Five Good Friends Share of Search | Five Good Friends rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 43.5% | 1 | 5.4K | 10.6% | 3 | | Nov 2025 | 22.2K | 43.1% | 1 | 5.4K | 10.5% | 3 | | Dec 2025 | 22.2K | 48.6% | 1 | 4.4K | 9.6% | 3 | | Jan 2026 | 22.2K | 44% | 1 | 5.4K | 10.7% | 3 | | Feb 2026 | 22.2K | 42.9% | 1 | 5.4K | 10.4% | 3 | | Mar 2026 | 27.1K | 47.8% | 1 | 5.4K | 9.5% | 3 | | Apr 2026 | 22.2K | 43.1% | 1 | 5.4K | 10.5% | 3 | | May 2026 | 22.2K | 42.9% | 1 | 5.4K | 10.4% | 3 | | Jun 2026 | 22.2K | 41.1% | 1 | 5.4K | 10% | 3 | | Jul 2026 | 22.2K | 42% | 1 | 5.4K | 10.2% | 3 | | Aug 2026 | 22.2K | 38.9% | 1 | 5.4K | 9.5% | 3 | | Sep 2026 | 22.2K | 41.3% | 1 | 5.4K | 10.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Bolton Clarke’s and Five Good Friends’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bolton Clarke**: Measured on the search term “bolton clarke”. - **Five Good Friends**: Measured on the search term “five good friends”. - [Bolton Clarke profile](/demand/au/brands/bolton-clarke) - [Five Good Friends profile](/demand/au/brands/five-good-friends) - [All home care providers in Australia](/demand/au/categories/au-home-care-providers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bolton Clarke or Five Good Friends more popular in search? In September 2026, Bolton Clarke had more branded searches than Five Good Friends among home care providers in Australia. Bolton Clarke had about 22,200 branded searches, while Five Good Friends had 5,400. Bolton Clarke made up 41.3% of all home care provider searches we track, and Five Good Friends accounted for 10.1%. ## Cite this page Brandwave. "Bolton Clarke vs Five Good Friends: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/bolton-clarke-vs-five-good-friends This page is also available as HTML at https://gobrandwave.com/demand/au/compare/bolton-clarke-vs-five-good-friends. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.