--- title: "BMW vs Holden: Which is searched more in Australia?" description: "Is BMW or Holden more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/bmw-vs-holden" publisher: "Brandwave" --- # BMW vs Holden: Which is searched more in Australia? Is BMW or Holden more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BMW and Holden - **Competitive set**: Car brands - **Market**: Australia - **Month measured**: Sep 2026 - **BMW Share of Search**: 1.5% - **Holden Share of Search**: 1.2% ## Is BMW or Holden more popular in search? - In September 2026, BMW had more branded searches than Holden among car brands in Australia. BMW had about 97,700 branded searches, while Holden had 80,700. BMW made up 1.5% of all car brand searches we track, and Holden accounted for 1.2%. - The lead changed hands 2 times in the 12 months ending September 2026: Holden took it in June 2026, BMW took it in July 2026. - Across the 12 months ending September 2026, BMW’s share of searches among car brands in Australia moved from 1.7% to 1.5%, and its estimated monthly branded searches moved from 118K to 97.7K. - Across the 12 months ending September 2026, Holden’s share of searches among car brands in Australia moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 98.6K to 80.7K. ## Top car brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BMW was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Holden did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Toyota | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hyundai | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | BYD | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Honda | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Kia | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Lexus | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Ford | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Mazda | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Volkswagen | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Suzuki | 10th | 0 of 3 | 2 of 2 | 2 of 5 | | Nissan | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Chevrolet | 12th | 0 of 3 | 1 of 2 | 1 of 5 | | BMW | 13th | 0 of 3 | 1 of 2 | 1 of 5 | | Mercedes-Benz | 14th | 0 of 3 | 1 of 2 | 1 of 5 | | Geely | 15th | 0 of 3 | 1 of 2 | 1 of 5 | | Audi | 16th | 0 of 3 | 1 of 2 | 1 of 5 | | Subaru | 17th | 1 of 3 | 0 of 2 | 1 of 5 | | Bentley | 18th | 0 of 3 | 1 of 2 | 1 of 5 | | Cupra | 19th | 0 of 3 | 1 of 2 | 1 of 5 | | Lamborghini | 20th | 0 of 3 | 1 of 2 | 1 of 5 | | Porsche | 21st | 0 of 3 | 1 of 2 | 1 of 5 | | Alfa Romeo | 22nd | 0 of 3 | 1 of 2 | 1 of 5 | | Tesla | 23rd | 1 of 3 | 1 of 2 | 2 of 5 | | Fiat | 24th | 0 of 3 | 1 of 2 | 1 of 5 | | Jeep | 25th | 0 of 3 | 1 of 2 | 1 of 5 | | Maserati | 26th | 0 of 3 | 1 of 2 | 1 of 5 | | Peugeot | 27th | 0 of 3 | 1 of 2 | 1 of 5 | | Genesis | 28th | 0 of 3 | 1 of 2 | 1 of 5 | | Cadillac | 29th | 0 of 3 | 1 of 2 | 1 of 5 | | MINI | 30th | 0 of 3 | 1 of 2 | 1 of 5 | | Rolls-Royce | 31st | 0 of 3 | 1 of 2 | 1 of 5 | | Mitsubishi | 32nd | 1 of 3 | 0 of 2 | 1 of 5 | | Lotus | 33rd | 0 of 3 | 1 of 2 | 1 of 5 | | Polestar | 34th | 0 of 3 | 1 of 2 | 1 of 5 | | Volvo | 35th | 0 of 3 | 1 of 2 | 1 of 5 | | Zeekr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Land Rover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GWM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jaecoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Holden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Isuzu | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Ferrari | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Chery | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | MG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jaguar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Haval | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Denza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Skoda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Aston Martin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | XPENG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Renault | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mahindra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LDV | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ineos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Leapmotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | KGM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about car brands - Asked ChatGPT "Which car should I buy in Australia?": 1. Toyota, 2. BYD, 3. Hyundai - Asked ChatGPT "What are the most reliable car brands in Australia?": 1. Toyota, 2. Lexus, 3. Honda, 4. Subaru, 5. Mazda, 6. Hyundai, 7. Kia - Asked ChatGPT "What is the best SUV to buy in Australia?": 1. Toyota, 2. Hyundai, 3. BYD, 4. Mazda, 5. Kia, 6. Tesla, 7. Ford, 8. Mitsubishi - Searched Google, AI Overview "car brands": 1. Toyota, 2. Volkswagen, 3. Ford, 4. BYD, 5. Hyundai, 6. Honda, 7. Suzuki, 8. Nissan, 9. Kia, 10. Chevrolet, 11. BMW, 12. Mercedes-Benz, 13. Geely, 14. Audi, 15. Bentley, 16. Cupra, 17. Lamborghini, 18. Porsche, 19. Lexus, 20. Alfa Romeo, 21. Fiat, 22. Jeep, 23. Maserati, 24. Peugeot, 25. Genesis, 26. Cadillac, 27. MINI, 28. Rolls-Royce, 29. Lotus, 30. Polestar, 31. Volvo - Searched Google, AI Overview "new car": 1. Ford, 2. Toyota, 3. Tesla, 4. Chery, 5. Hyundai, 6. Isuzu, 7. BYD, 8. Suzuki Not named in any answer: Zeekr, Land Rover, GWM, Jaecoo, Holden, Ferrari, MG, Jaguar, Haval, McLaren, Denza, Skoda, Aston Martin, XPENG, Renault, Mahindra, LDV, Ineos, Leapmotor and KGM. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia car brands in September 2026? - Holden’s share of searches among car brands in Australia has lost ground for 3 months in a row, from 1.8% to 1.2% in September 2026. - In September 2026, BMW fell from 19th to 20th among car brands in Australia. ## Month by month | Month | BMW estimated searches | BMW Share of Search | BMW rank | Holden estimated searches | Holden Share of Search | Holden rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 118K | 1.7% | 18 | 98.6K | 1.4% | 20 | | Nov 2025 | 117K | 1.7% | 17 | 98.6K | 1.5% | 19 | | Dec 2025 | 97.7K | 1.6% | 18 | 82.9K | 1.3% | 23 | | Jan 2026 | 117K | 1.6% | 19 | 95.3K | 1.3% | 21 | | Feb 2026 | 117K | 1.7% | 17 | 98.6K | 1.5% | 21 | | Mar 2026 | 121K | 1.5% | 17 | 98.6K | 1.2% | 23 | | Apr 2026 | 120K | 1.7% | 17 | 84.1K | 1.2% | 24 | | May 2026 | 119K | 1.6% | 17 | 105K | 1.4% | 23 | | Jun 2026 | 99.5K | 1.5% | 21 | 122K | 1.8% | 16 | | Jul 2026 | 117K | 1.8% | 15 | 91.1K | 1.4% | 23 | | Aug 2026 | 118K | 1.7% | 19 | 93.5K | 1.3% | 23 | | Sep 2026 | 97.7K | 1.5% | 20 | 80.7K | 1.2% | 23 | ## How each brand is measured Brandwave collects information about searches that people make online using BMW’s and Holden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BMW**: Measured on the search terms “bmw”, “bmw cars” and “bmw ix”, summed into one figure. - **Holden**: Measured on the search terms “holden”, “holden astra”, “holden barina”, “holden cars”, “holden colorado”, “holden commodore” and “holden cruze”, summed into one figure. - [BMW profile](/demand/au/brands/bmw) - [Holden profile](/demand/au/brands/holden) - [All car brands in Australia](/demand/au/categories/au-car-brands): The set both shares are measured inside, 57 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BMW or Holden more popular in search? In September 2026, BMW had more branded searches than Holden among car brands in Australia. BMW had about 97,700 branded searches, while Holden had 80,700. BMW made up 1.5% of all car brand searches we track, and Holden accounted for 1.2%. ## Cite this page Brandwave. "BMW vs Holden: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/bmw-vs-holden This page is also available as HTML at https://gobrandwave.com/demand/au/compare/bmw-vs-holden. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.