---
title: "BMW vs GWM: Which is searched more in Australia?"
description: "Is BMW or GWM more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/bmw-vs-gwm"
publisher: "Brandwave"
---

# BMW vs GWM: Which is searched more in Australia?

Is BMW or GWM more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BMW and GWM
- **Competitive set**: Car brands
- **Market**: Australia
- **Month measured**: Sep 2026
- **BMW Share of Search**: 1.5%
- **GWM Share of Search**: 1.5%

## Is BMW or GWM more popular in search?

- In September 2026, BMW and GWM were level in searches among car brands in Australia, with an estimated 97.7K versus 95.3K branded searches, at 1.5% of the total each.
- The lead changed hands 2 times in the 12 months ending September 2026: GWM took it in June 2026, BMW took it in July 2026.
- Across the 12 months ending September 2026, BMW’s share of searches among car brands in Australia moved from 1.7% to 1.5%, and its estimated monthly branded searches moved from 118K to 97.7K.
- Across the 12 months ending September 2026, GWM’s share of searches among car brands in Australia moved from 1.4% to 1.5%, and its estimated monthly branded searches moved from 98.9K to 95.3K.

## Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BMW was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. GWM did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Toyota | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Hyundai | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| BYD | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Honda | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Kia | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Lexus | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Ford | 7th | 1 of 3 | 2 of 2 | 3 of 5 |
| Mazda | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Volkswagen | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Suzuki | 10th | 0 of 3 | 2 of 2 | 2 of 5 |
| Nissan | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chevrolet | 12th | 0 of 3 | 1 of 2 | 1 of 5 |
| BMW | 13th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mercedes-Benz | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Geely | 15th | 0 of 3 | 1 of 2 | 1 of 5 |
| Audi | 16th | 0 of 3 | 1 of 2 | 1 of 5 |
| Subaru | 17th | 1 of 3 | 0 of 2 | 1 of 5 |
| Bentley | 18th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cupra | 19th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lamborghini | 20th | 0 of 3 | 1 of 2 | 1 of 5 |
| Porsche | 21st | 0 of 3 | 1 of 2 | 1 of 5 |
| Alfa Romeo | 22nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Tesla | 23rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Fiat | 24th | 0 of 3 | 1 of 2 | 1 of 5 |
| Jeep | 25th | 0 of 3 | 1 of 2 | 1 of 5 |
| Maserati | 26th | 0 of 3 | 1 of 2 | 1 of 5 |
| Peugeot | 27th | 0 of 3 | 1 of 2 | 1 of 5 |
| Genesis | 28th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cadillac | 29th | 0 of 3 | 1 of 2 | 1 of 5 |
| MINI | 30th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rolls-Royce | 31st | 0 of 3 | 1 of 2 | 1 of 5 |
| Mitsubishi | 32nd | 1 of 3 | 0 of 2 | 1 of 5 |
| Lotus | 33rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Polestar | 34th | 0 of 3 | 1 of 2 | 1 of 5 |
| Volvo | 35th | 0 of 3 | 1 of 2 | 1 of 5 |
| Zeekr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Land Rover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| GWM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaecoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Holden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Isuzu | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| Ferrari | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Chery | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| MG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaguar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Haval | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Denza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Skoda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Aston Martin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| XPENG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Renault | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mahindra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| LDV | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ineos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Leapmotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| KGM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car brands

- Asked ChatGPT "Which car should I buy in Australia?": 1. Toyota, 2. BYD, 3. Hyundai
- Asked ChatGPT "What are the most reliable car brands in Australia?": 1. Toyota, 2. Lexus, 3. Honda, 4. Subaru, 5. Mazda, 6. Hyundai, 7. Kia
- Asked ChatGPT "What is the best SUV to buy in Australia?": 1. Toyota, 2. Hyundai, 3. BYD, 4. Mazda, 5. Kia, 6. Tesla, 7. Ford, 8. Mitsubishi
- Searched Google, AI Overview "car brands": 1. Toyota, 2. Volkswagen, 3. Ford, 4. BYD, 5. Hyundai, 6. Honda, 7. Suzuki, 8. Nissan, 9. Kia, 10. Chevrolet, 11. BMW, 12. Mercedes-Benz, 13. Geely, 14. Audi, 15. Bentley, 16. Cupra, 17. Lamborghini, 18. Porsche, 19. Lexus, 20. Alfa Romeo, 21. Fiat, 22. Jeep, 23. Maserati, 24. Peugeot, 25. Genesis, 26. Cadillac, 27. MINI, 28. Rolls-Royce, 29. Lotus, 30. Polestar, 31. Volvo
- Searched Google, AI Overview "new car": 1. Ford, 2. Toyota, 3. Tesla, 4. Chery, 5. Hyundai, 6. Isuzu, 7. BYD, 8. Suzuki

Not named in any answer: Zeekr, Land Rover, GWM, Jaecoo, Holden, Ferrari, MG, Jaguar, Haval, McLaren, Denza, Skoda, Aston Martin, XPENG, Renault, Mahindra, LDV, Ineos, Leapmotor and KGM.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How did search popularity change for Australia car brands in September 2026?

- In September 2026, BMW fell from 19th to 20th among car brands in Australia.

## Month by month

| Month | BMW estimated searches | BMW Share of Search | BMW rank | GWM estimated searches | GWM Share of Search | GWM rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 118K | 1.7% | 18 | 98.9K | 1.4% | 19 |
| Nov 2025 | 117K | 1.7% | 17 | 93.8K | 1.4% | 21 |
| Dec 2025 | 97.7K | 1.6% | 18 | 93.8K | 1.5% | 20 |
| Jan 2026 | 117K | 1.6% | 19 | 115K | 1.6% | 20 |
| Feb 2026 | 117K | 1.7% | 17 | 115K | 1.7% | 19 |
| Mar 2026 | 121K | 1.5% | 17 | 113K | 1.4% | 20 |
| Apr 2026 | 120K | 1.7% | 17 | 110K | 1.5% | 19 |
| May 2026 | 119K | 1.6% | 17 | 110K | 1.5% | 20 |
| Jun 2026 | 99.5K | 1.5% | 21 | 99.7K | 1.5% | 20 |
| Jul 2026 | 117K | 1.8% | 15 | 99.7K | 1.5% | 21 |
| Aug 2026 | 118K | 1.7% | 19 | 113K | 1.6% | 21 |
| Sep 2026 | 97.7K | 1.5% | 20 | 95.3K | 1.5% | 21 |

## How each brand is measured

Brandwave collects information about searches that people make online using BMW’s and GWM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BMW**: Measured on the search terms “bmw”, “bmw cars” and “bmw ix”, summed into one figure.
- **GWM**: Measured on the search terms “gwm”, “gwm cannon”, “gwm cars”, “gwm tank 300” and “gwm ute”, summed into one figure.

- [BMW profile](/demand/au/brands/bmw)
- [GWM profile](/demand/au/brands/gwm)
- [All car brands in Australia](/demand/au/categories/au-car-brands): The set both shares are measured inside, 57 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is BMW or GWM more popular in search?

In September 2026, BMW and GWM were level in searches among car brands in Australia, with an estimated 97.7K versus 95.3K branded searches, at 1.5% of the total each.

## Cite this page

Brandwave. "BMW vs GWM: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/bmw-vs-gwm

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/bmw-vs-gwm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.