--- title: "BMW Motorrad vs Kawasaki: Which is searched more in Australia?" description: "Is BMW Motorrad or Kawasaki more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/bmw-motorrad-vs-kawasaki" publisher: "Brandwave" --- # BMW Motorrad vs Kawasaki: Which is searched more in Australia? Is BMW Motorrad or Kawasaki more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BMW Motorrad and Kawasaki - **Competitive set**: Motorcycle brands - **Market**: Australia - **Month measured**: Sep 2026 - **BMW Motorrad Share of Search**: 2.8% - **Kawasaki Share of Search**: 2.3% ## Is BMW Motorrad or Kawasaki more popular in search? - In September 2026, BMW Motorrad had more branded searches than Kawasaki among motorcycle brands in Australia. BMW Motorrad had about 4,400 branded searches, while Kawasaki had 3,600. BMW Motorrad made up 2.8% of all motorcycle brand searches we track, and Kawasaki accounted for 2.3%. - BMW Motorrad was ahead of Kawasaki in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BMW Motorrad’s share of searches among motorcycle brands in Australia moved from 3.1% to 2.8%, and its estimated monthly branded searches moved from 5.4K to 4.4K. - Across the 12 months ending September 2026, Kawasaki’s share of searches among motorcycle brands in Australia moved from 2.5% to 2.3%, and its estimated monthly branded searches moved from 4.4K to 3.6K. ## Top motorcycle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kawasaki was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. BMW Motorrad did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kawasaki | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Honda Motorcycles | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Triumph | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Harley-Davidson | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Yamaha Motor | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | CFMOTO | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Royal Enfield | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Suzuki Motorcycles | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | KTM | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Ducati | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BMW Motorrad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about motorcycle brands - Asked ChatGPT "What's the best motorcycle brand for beginners in Australia?": 1. Honda Motorcycles, 2. Kawasaki, 3. Suzuki Motorcycles, 4. Royal Enfield - Asked ChatGPT "Which motorbike brand is most reliable?": 1. Honda Motorcycles, 2. Kawasaki - Asked ChatGPT "What are the best value motorcycles in Australia?": 1. Kawasaki, 2. CFMOTO, 3. Royal Enfield - Searched Google, AI Overview "motorcycles": 1. Yamaha Motor, 2. Honda Motorcycles, 3. Kawasaki, 4. Harley-Davidson, 5. Triumph, 6. KTM - Searched Google, AI Overview "motorbikes": 1. Triumph, 2. Harley-Davidson Not named in any answer: Ducati and BMW Motorrad. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia motorcycle brands in September 2026? - Estimated monthly branded searches for BMW Motorrad in Australia fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. - Estimated monthly branded searches for Kawasaki in Australia fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. ## Month by month | Month | BMW Motorrad estimated searches | BMW Motorrad Share of Search | BMW Motorrad rank | Kawasaki estimated searches | Kawasaki Share of Search | Kawasaki rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 3.1% | 8 | 4.4K | 2.5% | 10 | | Nov 2025 | 6.6K | 3.8% | 7 | 3.6K | 2.1% | 10 | | Dec 2025 | 4.4K | 2.8% | 9 | 3.6K | 2.3% | 10 | | Jan 2026 | 5.4K | 3.4% | 8 | 3.6K | 2.3% | 10 | | Feb 2026 | 5.4K | 3.5% | 8 | 3.6K | 2.4% | 10 | | Mar 2026 | 5.4K | 2.9% | 8 | 4.4K | 2.4% | 10 | | Apr 2026 | 5.4K | 3.1% | 9 | 4.4K | 2.5% | 10 | | May 2026 | 5.4K | 3.1% | 8 | 3.6K | 2.1% | 10 | | Jun 2026 | 4.4K | 2.9% | 9 | 3.6K | 2.4% | 10 | | Jul 2026 | 4.4K | 3% | 8 | 3.6K | 2.4% | 10 | | Aug 2026 | 4.4K | 2.8% | 9 | 3.6K | 2.3% | 10 | | Sep 2026 | 4.4K | 2.8% | 9 | 3.6K | 2.3% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using BMW Motorrad’s and Kawasaki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BMW Motorrad**: Measured on the search term “bmw motorrad”. - **Kawasaki**: Measured on the search term “kawasaki motorcycles”. - [BMW Motorrad profile](/demand/au/brands/bmw-motorrad) - [Kawasaki profile](/demand/au/brands/kawasaki) - [All motorcycle brands in Australia](/demand/au/categories/au-motorcycle-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BMW Motorrad or Kawasaki more popular in search? In September 2026, BMW Motorrad had more branded searches than Kawasaki among motorcycle brands in Australia. BMW Motorrad had about 4,400 branded searches, while Kawasaki had 3,600. BMW Motorrad made up 2.8% of all motorcycle brand searches we track, and Kawasaki accounted for 2.3%. ## Cite this page Brandwave. "BMW Motorrad vs Kawasaki: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/bmw-motorrad-vs-kawasaki This page is also available as HTML at https://gobrandwave.com/demand/au/compare/bmw-motorrad-vs-kawasaki. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.