--- title: "Blundstone vs EMU Australia: Which is searched more in Australia?" description: "Is Blundstone or EMU Australia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/blundstone-vs-emu-australia" publisher: "Brandwave" --- # Blundstone vs EMU Australia: Which is searched more in Australia? Is Blundstone or EMU Australia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blundstone and EMU Australia - **Competitive set**: Boot brands - **Market**: Australia - **Month measured**: Sep 2026 - **Blundstone Share of Search**: 12.1% - **EMU Australia Share of Search**: 1.1% ## Is Blundstone or EMU Australia more popular in search? - In September 2026, Blundstone had more branded searches than EMU Australia among boot brands in Australia. Blundstone had about 27,100 branded searches, while EMU Australia had 2,400. Blundstone made up 12.1% of all boot brand searches we track, and EMU Australia accounted for 1.1%. - Blundstone was ahead of EMU Australia in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Blundstone’s share of searches among boot brands in Australia moved from 12% to 12.1%, and its estimated monthly branded searches held steady at 27.1K. - Across the 12 months ending September 2026, EMU Australia’s share of searches among boot brands in Australia held steady at 1.1%, and its estimated monthly branded searches held steady at 2.4K. ## Top boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Blundstone appeared in all five answers. EMU Australia did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Steel Blue | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Blundstone | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Redback | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Mongrel Boots | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Oliver | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | R.M. Williams | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Rossi Boots | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | EMU Australia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about boot brands - Asked ChatGPT "What are the best boots made in Australia?": 1. R.M. Williams, 2. Redback, 3. Rossi Boots, 4. Mongrel Boots, 5. Blundstone - Asked ChatGPT "Which work boot brand is best in Australia?": 1. Steel Blue, 2. Mongrel Boots, 3. Oliver, 4. Redback, 5. Blundstone - Asked ChatGPT "What are the most comfortable boot brands in Australia?": 1. Blundstone, 2. Redback, 3. Steel Blue - Searched Google, AI Overview "work boots": 1. Blundstone, 2. Steel Blue, 3. Redback - Searched Google, AI Overview "best work boots": 1. Steel Blue, 2. Oliver, 3. Mongrel Boots, 4. Blundstone Not named in any answer: EMU Australia. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia boot brands in September 2026? Neither Blundstone nor EMU Australia moved beyond provider rounding among boot brands in Sep 2026. ## Month by month | Month | Blundstone estimated searches | Blundstone Share of Search | Blundstone rank | EMU Australia estimated searches | EMU Australia Share of Search | EMU Australia rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 12% | 2 | 2.4K | 1.1% | 8 | | Nov 2025 | 40.5K | 11.5% | 2 | 2.9K | 0.82% | 8 | | Dec 2025 | 33.1K | 10.1% | 2 | 2.4K | 0.73% | 8 | | Jan 2026 | 27.1K | 12.5% | 2 | 1.9K | 0.87% | 8 | | Feb 2026 | 27.1K | 14.1% | 2 | 1.9K | 0.99% | 8 | | Mar 2026 | 33.1K | 14.6% | 2 | 2.9K | 1.3% | 8 | | Apr 2026 | 33.1K | 13.9% | 2 | 3.6K | 1.5% | 8 | | May 2026 | 33.1K | 11.7% | 2 | 5.4K | 1.9% | 8 | | Jun 2026 | 40.5K | 13.7% | 2 | 4.4K | 1.5% | 8 | | Jul 2026 | 33.1K | 12% | 2 | 3.6K | 1.3% | 8 | | Aug 2026 | 33.1K | 12.2% | 2 | 2.9K | 1.1% | 8 | | Sep 2026 | 27.1K | 12.1% | 2 | 2.4K | 1.1% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Blundstone’s and EMU Australia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blundstone**: Measured on the search term “blundstone”. - **EMU Australia**: Measured on the search term “emu australia”. - [Blundstone profile](/demand/au/brands/blundstone) - [EMU Australia profile](/demand/au/brands/emu-australia) - [All boot brands in Australia](/demand/au/categories/au-boot-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blundstone or EMU Australia more popular in search? In September 2026, Blundstone had more branded searches than EMU Australia among boot brands in Australia. Blundstone had about 27,100 branded searches, while EMU Australia had 2,400. Blundstone made up 12.1% of all boot brand searches we track, and EMU Australia accounted for 1.1%. ## Cite this page Brandwave. "Blundstone vs EMU Australia: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/blundstone-vs-emu-australia This page is also available as HTML at https://gobrandwave.com/demand/au/compare/blundstone-vs-emu-australia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.