--- title: "Blinds Online vs IKEA: Which is searched more in Australia?" description: "Is Blinds Online or IKEA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blinds retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/blinds-online-vs-ikea" publisher: "Brandwave" --- # Blinds Online vs IKEA: Which is searched more in Australia? Is Blinds Online or IKEA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blinds retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blinds Online and IKEA - **Competitive set**: Blinds retailers - **Market**: Australia - **Month measured**: Sep 2026 - **Blinds Online Share of Search**: 28% - **IKEA Share of Search**: 6.8% ## Is Blinds Online or IKEA more popular in search? - In September 2026, Blinds Online had more branded searches than IKEA among blinds retailers in Australia. Blinds Online had about 14,800 branded searches, while IKEA had 3,600. Blinds Online made up 28% of all blinds retailer searches we track, and IKEA accounted for 6.8%. - Blinds Online was ahead of IKEA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Blinds Online’s share of searches among blinds retailers in Australia moved from 34.4% to 28%, and its estimated monthly branded searches moved from 22.2K to 14.8K. - Across the 12 months ending September 2026, IKEA’s share of searches among blinds retailers in Australia held steady at 6.8%, and its estimated monthly branded searches moved from 4.4K to 3.6K. ## Top blinds retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Blinds Online was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. IKEA was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Blinds Online and IKEA were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Spotlight | 1st | 1 of 3 | 1 of 1 | 2 of 4 | | Blinds Online | 2nd | 1 of 3 | 0 of 1 | 1 of 4 | | IKEA | 2nd | 0 of 3 | 1 of 1 | 1 of 4 | | Luxaflex | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Wynstan | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bunnings | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | The Blind Factory | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | | Blinds by Peter Meyer | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about blinds retailers - Asked ChatGPT "Where's the best place to buy blinds in Australia?": 1. Blinds Online, 2. Spotlight, 3. Luxaflex - Asked ChatGPT "Which company makes the best made to measure blinds?": 1. The Blind Factory - Asked ChatGPT "Who should I get to quote for blinds and shutters near me?": named none of the brands we track - Searched Google, AI Overview "blinds": 1. IKEA, 2. Spotlight Not named in any answer: Wynstan, Bunnings and Blinds by Peter Meyer. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia blinds retailers in September 2026? - In September 2026, Blinds Online lost share of searches among blinds retailers in Australia, from 29.2% to 28%. - Estimated monthly branded searches for IKEA in Australia fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. ## Month by month | Month | Blinds Online estimated searches | Blinds Online Share of Search | Blinds Online rank | IKEA estimated searches | IKEA Share of Search | IKEA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 34.4% | 1 | 4.4K | 6.8% | 5 | | Nov 2025 | 22.2K | 35.6% | 1 | 4.4K | 7.1% | 5 | | Dec 2025 | 18.1K | 34.6% | 1 | 4.4K | 8.4% | 5 | | Jan 2026 | 22.2K | 33.7% | 1 | 5.4K | 8.2% | 5 | | Feb 2026 | 14.8K | 30% | 1 | 3.6K | 7.3% | 5 | | Mar 2026 | 14.8K | 31.3% | 1 | 3.6K | 7.6% | 5 | | Apr 2026 | 18.1K | 34.8% | 1 | 4.4K | 8.5% | 5 | | May 2026 | 18.1K | 35.9% | 1 | 3.6K | 7.1% | 5 | | Jun 2026 | 18.1K | 35.3% | 1 | 3.6K | 7% | 5 | | Jul 2026 | 14.8K | 28.6% | 1 | 4.4K | 8.5% | 5 | | Aug 2026 | 14.8K | 29.2% | 1 | 3.6K | 7.1% | 5 | | Sep 2026 | 14.8K | 28% | 1 | 3.6K | 6.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Blinds Online’s and IKEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blinds Online**: Measured on the search term “blindsonline”. - **IKEA**: Measured on the search term “ikea blinds”. - [Blinds Online profile](/demand/au/brands/blinds-online) - [IKEA profile](/demand/au/brands/ikea) - [All blinds retailers in Australia](/demand/au/categories/au-blinds-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blinds Online or IKEA more popular in search? In September 2026, Blinds Online had more branded searches than IKEA among blinds retailers in Australia. Blinds Online had about 14,800 branded searches, while IKEA had 3,600. Blinds Online made up 28% of all blinds retailer searches we track, and IKEA accounted for 6.8%. ## Cite this page Brandwave. "Blinds Online vs IKEA: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/blinds-online-vs-ikea This page is also available as HTML at https://gobrandwave.com/demand/au/compare/blinds-online-vs-ikea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.