--- title: "Blendtec vs Kmart: Which is searched more in Australia?" description: "Is Blendtec or Kmart more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blender brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/blendtec-vs-kmart-australia" publisher: "Brandwave" --- # Blendtec vs Kmart: Which is searched more in Australia? Is Blendtec or Kmart more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blender brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blendtec and Kmart - **Competitive set**: Blender brands - **Market**: Australia - **Month measured**: Sep 2026 - **Blendtec Share of Search**: 0.67% - **Kmart Share of Search**: 20.7% ## Is Blendtec or Kmart more popular in search? - In September 2026, Kmart had more branded searches than Blendtec among blender brands in Australia. Kmart had about 14,800 branded searches, while Blendtec had 480. Kmart made up 20.7% of all blender brand searches we track, and Blendtec accounted for 0.67%. - Kmart was ahead of Blendtec in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Blendtec’s share of searches among blender brands in Australia moved from 0.79% to 0.67%, and its estimated monthly branded searches moved from 590 to 480. - Across the 12 months ending September 2026, Kmart’s share of searches among blender brands in Australia moved from 24.1% to 20.7%, and its estimated monthly branded searches moved from 18.1K to 14.8K. ## Top blender brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Blendtec nor Kmart showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vitamix | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Ninja | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | NutriBullet | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Breville | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Sunbeam | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | KitchenAid | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | BlendJet | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Kmart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blendtec | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about blender brands - Asked ChatGPT "What's the best blender in Australia?": 1. Vitamix, 2. Breville, 3. Ninja - Asked ChatGPT "Which blender is best for smoothies?": 1. Vitamix, 2. Ninja, 3. NutriBullet - Asked ChatGPT "Which blender is best for crushing ice?": 1. Ninja, 2. Breville, 3. Vitamix - Searched Google, AI Overview "blender": 1. Sunbeam, 2. NutriBullet, 3. BlendJet - Searched Google, AI Overview "best blender": 1. Vitamix, 2. KitchenAid, 3. NutriBullet Not named in any answer: Kmart and Blendtec. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia blender brands in September 2026? - In September 2026, NutriBullet overtook Kmart to rank 2nd among blender brands in Australia, with 25.3% of the searches. - In September 2026, Kmart lost share of searches among blender brands in Australia, from 21.3% to 20.7%. - Estimated monthly branded searches for Blendtec in Australia fell 18.6% over 12 measured months, from 590 to 480 in September 2026. ## Month by month | Month | Blendtec estimated searches | Blendtec Share of Search | Blendtec rank | Kmart estimated searches | Kmart Share of Search | Kmart rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 0.79% | 9 | 18.1K | 24.1% | 2 | | Nov 2025 | 720 | 0.72% | 9 | 18.1K | 18.1% | 3 | | Dec 2025 | 590 | 0.68% | 9 | 14.8K | 17.1% | 3 | | Jan 2026 | 590 | 0.76% | 9 | 18.1K | 23.2% | 2 | | Feb 2026 | 480 | 0.79% | 9 | 14.8K | 24.4% | 2 | | Mar 2026 | 480 | 0.79% | 9 | 14.8K | 24.4% | 2 | | Apr 2026 | 480 | 0.78% | 9 | 14.8K | 24% | 2 | | May 2026 | 480 | 0.79% | 9 | 14.8K | 24.3% | 2 | | Jun 2026 | 390 | 0.64% | 9 | 14.8K | 24.4% | 2 | | Jul 2026 | 390 | 0.58% | 9 | 14.8K | 21.9% | 2 | | Aug 2026 | 480 | 0.69% | 9 | 14.8K | 21.3% | 2 | | Sep 2026 | 480 | 0.67% | 9 | 14.8K | 20.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Blendtec’s and Kmart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blendtec**: Measured on the search term “blendtec blender”. - **Kmart**: Measured on the search term “kmart blender”. - [Blendtec profile](/demand/au/brands/blendtec) - [Kmart profile](/demand/au/brands/kmart-australia) - [All blender brands in Australia](/demand/au/categories/au-blender-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blendtec or Kmart more popular in search? In September 2026, Kmart had more branded searches than Blendtec among blender brands in Australia. Kmart had about 14,800 branded searches, while Blendtec had 480. Kmart made up 20.7% of all blender brand searches we track, and Blendtec accounted for 0.67%. ## Cite this page Brandwave. "Blendtec vs Kmart: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/blendtec-vs-kmart-australia This page is also available as HTML at https://gobrandwave.com/demand/au/compare/blendtec-vs-kmart-australia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.