--- title: "Blendtec vs KitchenAid: Which is searched more in Australia?" description: "Is Blendtec or KitchenAid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blender brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/blendtec-vs-kitchenaid" publisher: "Brandwave" --- # Blendtec vs KitchenAid: Which is searched more in Australia? Is Blendtec or KitchenAid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blender brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blendtec and KitchenAid - **Competitive set**: Blender brands - **Market**: Australia - **Month measured**: Sep 2026 - **Blendtec Share of Search**: 0.67% - **KitchenAid Share of Search**: 5% ## Is Blendtec or KitchenAid more popular in search? - In September 2026, KitchenAid had more branded searches than Blendtec among blender brands in Australia. KitchenAid had about 3,600 branded searches, while Blendtec had 480. KitchenAid made up 5% of all blender brand searches we track, and Blendtec accounted for 0.67%. - KitchenAid was ahead of Blendtec in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Blendtec’s share of searches among blender brands in Australia moved from 0.79% to 0.67%, and its estimated monthly branded searches moved from 590 to 480. - Across the 12 months ending September 2026, KitchenAid’s share of searches among blender brands in Australia moved from 7.2% to 5%, and its estimated monthly branded searches moved from 5.4K to 3.6K. ## Top blender brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Blendtec did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vitamix | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Ninja | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | NutriBullet | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Breville | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Sunbeam | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | KitchenAid | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | BlendJet | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Kmart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blendtec | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about blender brands - Asked ChatGPT "What's the best blender in Australia?": 1. Vitamix, 2. Breville, 3. Ninja - Asked ChatGPT "Which blender is best for smoothies?": 1. Vitamix, 2. Ninja, 3. NutriBullet - Asked ChatGPT "Which blender is best for crushing ice?": 1. Ninja, 2. Breville, 3. Vitamix - Searched Google, AI Overview "blender": 1. Sunbeam, 2. NutriBullet, 3. BlendJet - Searched Google, AI Overview "best blender": 1. Vitamix, 2. KitchenAid, 3. NutriBullet Not named in any answer: Kmart and Blendtec. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia blender brands in September 2026? - Estimated monthly branded searches for KitchenAid in Australia fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026. - Estimated monthly branded searches for Blendtec in Australia fell 18.6% over 12 measured months, from 590 to 480 in September 2026. ## Month by month | Month | Blendtec estimated searches | Blendtec Share of Search | Blendtec rank | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 0.79% | 9 | 5.4K | 7.2% | 4 | | Nov 2025 | 720 | 0.72% | 9 | 6.6K | 6.6% | 4 | | Dec 2025 | 590 | 0.68% | 9 | 5.4K | 6.2% | 4 | | Jan 2026 | 590 | 0.76% | 9 | 4.4K | 5.6% | 5 | | Feb 2026 | 480 | 0.79% | 9 | 3.6K | 5.9% | 5 | | Mar 2026 | 480 | 0.79% | 9 | 3.6K | 5.9% | 5 | | Apr 2026 | 480 | 0.78% | 9 | 3.6K | 5.8% | 5 | | May 2026 | 480 | 0.79% | 9 | 2.9K | 4.8% | 5 | | Jun 2026 | 390 | 0.64% | 9 | 2.9K | 4.8% | 5 | | Jul 2026 | 390 | 0.58% | 9 | 2.9K | 4.3% | 5 | | Aug 2026 | 480 | 0.69% | 9 | 3.6K | 5.2% | 5 | | Sep 2026 | 480 | 0.67% | 9 | 3.6K | 5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Blendtec’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blendtec**: Measured on the search term “blendtec blender”. - **KitchenAid**: Measured on the search term “kitchenaid blender”. - [Blendtec profile](/demand/au/brands/blendtec) - [KitchenAid profile](/demand/au/brands/kitchenaid) - [All blender brands in Australia](/demand/au/categories/au-blender-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blendtec or KitchenAid more popular in search? In September 2026, KitchenAid had more branded searches than Blendtec among blender brands in Australia. KitchenAid had about 3,600 branded searches, while Blendtec had 480. KitchenAid made up 5% of all blender brand searches we track, and Blendtec accounted for 0.67%. ## Cite this page Brandwave. "Blendtec vs KitchenAid: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/blendtec-vs-kitchenaid This page is also available as HTML at https://gobrandwave.com/demand/au/compare/blendtec-vs-kitchenaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.