--- title: "Blackmores vs Swisse: Which is searched more in Australia?" description: "Is Blackmores or Swisse more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vitamin brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/blackmores-vs-swisse" publisher: "Brandwave" --- # Blackmores vs Swisse: Which is searched more in Australia? Is Blackmores or Swisse more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vitamin brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blackmores and Swisse - **Competitive set**: Vitamin brands - **Market**: Australia - **Month measured**: Sep 2026 - **Blackmores Share of Search**: 28.7% - **Swisse Share of Search**: 12.8% ## Is Blackmores or Swisse more popular in search? - In September 2026, Blackmores had more branded searches than Swisse among vitamin brands in Australia. Blackmores had about 12,100 branded searches, while Swisse had 5,400. Blackmores made up 28.7% of all vitamin brand searches we track, and Swisse accounted for 12.8%. - Blackmores was ahead of Swisse in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Blackmores’ share of searches among vitamin brands in Australia moved from 29% to 28.7%, and its estimated monthly branded searches held steady at 12.1K. - Across the 12 months ending September 2026, Swisse’s share of searches among vitamin brands in Australia moved from 12.9% to 12.8%, and its estimated monthly branded searches held steady at 5.4K. ## Top vitamin brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Blackmores and Swisse were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Blackmores was listed before Swisse in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Blackmores | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Swisse | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Cenovis | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | BioCeuticals | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Nature's Way | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Bioglan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vitamin brands - Asked ChatGPT "Which vitamin brand is the best in Australia?": 1. Blackmores, 2. Swisse, 3. BioCeuticals - Asked ChatGPT "What are the best vitamin and supplement brands in Australia?": 1. Blackmores, 2. BioCeuticals, 3. Swisse, 4. Cenovis, 5. Nature's Way - Asked ChatGPT "Which multivitamin brand in Australia is worth buying?": 1. Cenovis, 2. Blackmores, 3. Swisse - Searched Google, AI Overview "vitamins": named none of the brands we track - Searched Google, AI Overview "multivitamin": 1. Swisse, 2. Blackmores, 3. Cenovis, 4. Nature's Way Not named in any answer: Bioglan. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia vitamin brands in September 2026? Neither Blackmores nor Swisse moved beyond provider rounding among vitamin brands in Sep 2026. ## Month by month | Month | Blackmores estimated searches | Blackmores Share of Search | Blackmores rank | Swisse estimated searches | Swisse Share of Search | Swisse rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 29% | 2 | 5.4K | 12.9% | 3 | | Nov 2025 | 12.1K | 29% | 2 | 5.4K | 12.9% | 3 | | Dec 2025 | 9.9K | 28.7% | 2 | 4.4K | 12.8% | 3 | | Jan 2026 | 9.9K | 25.1% | 2 | 5.4K | 13.7% | 3 | | Feb 2026 | 9.9K | 28.4% | 2 | 4.4K | 12.6% | 3 | | Mar 2026 | 12.1K | 28.4% | 2 | 5.4K | 12.7% | 3 | | Apr 2026 | 9.9K | 24.5% | 2 | 5.4K | 13.4% | 3 | | May 2026 | 9.9K | 24.4% | 2 | 5.4K | 13.3% | 3 | | Jun 2026 | 9.9K | 25.6% | 2 | 4.4K | 11.4% | 3 | | Jul 2026 | 9.9K | 24.9% | 2 | 4.4K | 11.1% | 3 | | Aug 2026 | 12.1K | 28.2% | 2 | 5.4K | 12.6% | 3 | | Sep 2026 | 12.1K | 28.7% | 2 | 5.4K | 12.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Blackmores’ and Swisse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blackmores**: Measured on the search term “blackmores”. - **Swisse**: Measured on the search term “swisse”. - [Blackmores profile](/demand/au/brands/blackmores) - [Swisse profile](/demand/au/brands/swisse) - [All vitamin brands in Australia](/demand/au/categories/au-vitamin-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blackmores or Swisse more popular in search? In September 2026, Blackmores had more branded searches than Swisse among vitamin brands in Australia. Blackmores had about 12,100 branded searches, while Swisse had 5,400. Blackmores made up 28.7% of all vitamin brand searches we track, and Swisse accounted for 12.8%. ## Cite this page Brandwave. "Blackmores vs Swisse: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/blackmores-vs-swisse This page is also available as HTML at https://gobrandwave.com/demand/au/compare/blackmores-vs-swisse. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.