--- title: "Blackmores vs Nature's Way: Which is searched more in Australia?" description: "Is Blackmores or Nature's Way more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vitamin brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/blackmores-vs-natures-way" publisher: "Brandwave" --- # Blackmores vs Nature's Way: Which is searched more in Australia? Is Blackmores or Nature's Way more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vitamin brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blackmores and Nature's Way - **Competitive set**: Vitamin brands - **Market**: Australia - **Month measured**: Sep 2026 - **Blackmores Share of Search**: 28.7% - **Nature's Way Share of Search**: 5.7% ## Is Blackmores or Nature's Way more popular in search? - In September 2026, Blackmores had more branded searches than Nature's Way among vitamin brands in Australia. Blackmores had about 12,100 branded searches, while Nature's Way had 2,400. Blackmores made up 28.7% of all vitamin brand searches we track, and Nature's Way accounted for 5.7%. - Blackmores was ahead of Nature's Way in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Blackmores’ share of searches among vitamin brands in Australia moved from 29% to 28.7%, and its estimated monthly branded searches held steady at 12.1K. - Across the 12 months ending September 2026, Nature's Way’s share of searches among vitamin brands in Australia moved from 4.6% to 5.7%, and its estimated monthly branded searches moved from 1.9K to 2.4K. ## Top vitamin brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Blackmores was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nature's Way was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Blackmores was listed before Nature's Way in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Blackmores | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Swisse | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Cenovis | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | BioCeuticals | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Nature's Way | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Bioglan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vitamin brands - Asked ChatGPT "Which vitamin brand is the best in Australia?": 1. Blackmores, 2. Swisse, 3. BioCeuticals - Asked ChatGPT "What are the best vitamin and supplement brands in Australia?": 1. Blackmores, 2. BioCeuticals, 3. Swisse, 4. Cenovis, 5. Nature's Way - Asked ChatGPT "Which multivitamin brand in Australia is worth buying?": 1. Cenovis, 2. Blackmores, 3. Swisse - Searched Google, AI Overview "vitamins": named none of the brands we track - Searched Google, AI Overview "multivitamin": 1. Swisse, 2. Blackmores, 3. Cenovis, 4. Nature's Way Not named in any answer: Bioglan. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia vitamin brands in September 2026? - Estimated monthly branded searches for Nature's Way in Australia rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026. ## Month by month | Month | Blackmores estimated searches | Blackmores Share of Search | Blackmores rank | Nature's Way estimated searches | Nature's Way Share of Search | Nature's Way rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 29% | 2 | 1.9K | 4.6% | 5 | | Nov 2025 | 12.1K | 29% | 2 | 1.9K | 4.6% | 5 | | Dec 2025 | 9.9K | 28.7% | 2 | 1.6K | 4.6% | 5 | | Jan 2026 | 9.9K | 25.1% | 2 | 1.9K | 4.8% | 5 | | Feb 2026 | 9.9K | 28.4% | 2 | 1.9K | 5.4% | 5 | | Mar 2026 | 12.1K | 28.4% | 2 | 2.4K | 5.6% | 5 | | Apr 2026 | 9.9K | 24.5% | 2 | 2.4K | 5.9% | 5 | | May 2026 | 9.9K | 24.4% | 2 | 2.9K | 7.2% | 5 | | Jun 2026 | 9.9K | 25.6% | 2 | 2.4K | 6.2% | 5 | | Jul 2026 | 9.9K | 24.9% | 2 | 2.4K | 6% | 5 | | Aug 2026 | 12.1K | 28.2% | 2 | 2.4K | 5.6% | 5 | | Sep 2026 | 12.1K | 28.7% | 2 | 2.4K | 5.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Blackmores’ and Nature's Way’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blackmores**: Measured on the search term “blackmores”. - **Nature's Way**: Measured on the search terms “nature's way” and “natures way”, summed into one figure. - [Blackmores profile](/demand/au/brands/blackmores) - [Nature's Way profile](/demand/au/brands/natures-way) - [All vitamin brands in Australia](/demand/au/categories/au-vitamin-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blackmores or Nature's Way more popular in search? In September 2026, Blackmores had more branded searches than Nature's Way among vitamin brands in Australia. Blackmores had about 12,100 branded searches, while Nature's Way had 2,400. Blackmores made up 28.7% of all vitamin brand searches we track, and Nature's Way accounted for 5.7%. ## Cite this page Brandwave. "Blackmores vs Nature's Way: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/blackmores-vs-natures-way This page is also available as HTML at https://gobrandwave.com/demand/au/compare/blackmores-vs-natures-way. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.