--- title: "Bing Lee vs Kogan: Which is searched more in Australia?" description: "Is Bing Lee or Kogan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electronics retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/bing-lee-vs-kogan" publisher: "Brandwave" --- # Bing Lee vs Kogan: Which is searched more in Australia? Is Bing Lee or Kogan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electronics retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bing Lee and Kogan - **Competitive set**: Electronics retailers - **Market**: Australia - **Month measured**: Sep 2026 - **Bing Lee Share of Search**: 1.5% - **Kogan Share of Search**: 4.1% ## Is Bing Lee or Kogan more popular in search? - In September 2026, Kogan had more branded searches than Bing Lee among electronics retailers in Australia. Kogan had about 201,000 branded searches, while Bing Lee had 74,000. Kogan made up 4.1% of all electronics retailer searches we track, and Bing Lee accounted for 1.5%. - Kogan was ahead of Bing Lee in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bing Lee’s share of searches among electronics retailers in Australia held steady at 1.5%, and its estimated monthly branded searches moved from 90.5K to 74K. - Across the 12 months ending September 2026, Kogan’s share of searches among electronics retailers in Australia moved from 4% to 4.1%, and its estimated monthly branded searches moved from 246K to 201K. ## Top electronics retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither Bing Lee nor Kogan showed up in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | JB Hi-Fi | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | The Good Guys | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | PLE Computers | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Appliances Online | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Betta | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Harvey Norman | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Kogan | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bing Lee | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about electronics retailers - Asked ChatGPT "Where should I buy electronics in Australia?": 1. JB Hi-Fi, 2. PLE Computers, 3. The Good Guys, 4. Appliances Online - Asked ChatGPT "What are the best electronics stores in Australia?": 1. JB Hi-Fi, 2. PLE Computers, 3. The Good Guys, 4. Appliances Online, 5. Betta - Asked ChatGPT "What's the best place in Australia to buy a TV?": 1. JB Hi-Fi, 2. The Good Guys, 3. Appliances Online, 4. Betta - Searched Google, AI Overview "electronics store": named none of the brands we track Not named in any answer: Harvey Norman, Kogan and Bing Lee. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia electronics retailers in September 2026? - In September 2026, Kogan lost share of searches among electronics retailers in Australia, from 5.4% to 4.1%. - Estimated monthly branded searches for Bing Lee in Australia fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026. ## Month by month | Month | Bing Lee estimated searches | Bing Lee Share of Search | Bing Lee rank | Kogan estimated searches | Kogan Share of Search | Kogan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 1.5% | 6 | 246K | 4% | 4 | | Nov 2025 | 165K | 1.8% | 6 | 368K | 4.1% | 4 | | Dec 2025 | 135K | 1.5% | 6 | 368K | 4.1% | 4 | | Jan 2026 | 110K | 2% | 6 | 246K | 4.4% | 4 | | Feb 2026 | 90.5K | 2.1% | 6 | 201K | 4.6% | 4 | | Mar 2026 | 90.5K | 1.7% | 6 | 246K | 4.7% | 4 | | Apr 2026 | 90.5K | 1.9% | 6 | 201K | 4.3% | 5 | | May 2026 | 90.5K | 1.9% | 6 | 246K | 5.2% | 4 | | Jun 2026 | 135K | 2.4% | 6 | 246K | 4.4% | 5 | | Jul 2026 | 90.5K | 2% | 6 | 246K | 5.3% | 4 | | Aug 2026 | 90.5K | 2% | 6 | 246K | 5.4% | 4 | | Sep 2026 | 74K | 1.5% | 6 | 201K | 4.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Bing Lee’s and Kogan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bing Lee**: Measured on the search term “bing lee”. - **Kogan**: Measured on the search term “kogan”. - [Bing Lee profile](/demand/au/brands/bing-lee) - [Kogan profile](/demand/au/brands/kogan) - [All electronics retailers in Australia](/demand/au/categories/au-electronics-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bing Lee or Kogan more popular in search? In September 2026, Kogan had more branded searches than Bing Lee among electronics retailers in Australia. Kogan had about 201,000 branded searches, while Bing Lee had 74,000. Kogan made up 4.1% of all electronics retailer searches we track, and Bing Lee accounted for 1.5%. ## Cite this page Brandwave. "Bing Lee vs Kogan: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/bing-lee-vs-kogan This page is also available as HTML at https://gobrandwave.com/demand/au/compare/bing-lee-vs-kogan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.