--- title: "Bing Lee vs JB Hi-Fi: Which is searched more in Australia?" description: "Is Bing Lee or JB Hi-Fi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electronics retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/bing-lee-vs-jb-hi-fi" publisher: "Brandwave" --- # Bing Lee vs JB Hi-Fi: Which is searched more in Australia? Is Bing Lee or JB Hi-Fi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electronics retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bing Lee and JB Hi-Fi - **Competitive set**: Electronics retailers - **Market**: Australia - **Month measured**: Sep 2026 - **Bing Lee Share of Search**: 1.5% - **JB Hi-Fi Share of Search**: 56% ## Is Bing Lee or JB Hi-Fi more popular in search? - In September 2026, JB Hi-Fi had more branded searches than Bing Lee among electronics retailers in Australia. JB Hi-Fi had about 2.7 million branded searches, while Bing Lee had 74,000. JB Hi-Fi made up 56% of all electronics retailer searches we track, and Bing Lee accounted for 1.5%. - JB Hi-Fi was ahead of Bing Lee in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bing Lee’s share of searches among electronics retailers in Australia held steady at 1.5%, and its estimated monthly branded searches moved from 90.5K to 74K. - Across the 12 months ending September 2026, JB Hi-Fi’s share of searches among electronics retailers in Australia moved from 55.1% to 56%, and its estimated monthly branded searches moved from 3.4M to 2.7M. ## Top electronics retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, JB Hi-Fi was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Bing Lee did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | JB Hi-Fi | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | The Good Guys | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | PLE Computers | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Appliances Online | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Betta | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Harvey Norman | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Kogan | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bing Lee | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about electronics retailers - Asked ChatGPT "Where should I buy electronics in Australia?": 1. JB Hi-Fi, 2. PLE Computers, 3. The Good Guys, 4. Appliances Online - Asked ChatGPT "What are the best electronics stores in Australia?": 1. JB Hi-Fi, 2. PLE Computers, 3. The Good Guys, 4. Appliances Online, 5. Betta - Asked ChatGPT "What's the best place in Australia to buy a TV?": 1. JB Hi-Fi, 2. The Good Guys, 3. Appliances Online, 4. Betta - Searched Google, AI Overview "electronics store": named none of the brands we track Not named in any answer: Harvey Norman, Kogan and Bing Lee. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia electronics retailers in September 2026? - In September 2026, JB Hi-Fi gained share of searches among electronics retailers in Australia, from 48.8% to 56%. - Estimated monthly branded searches for Bing Lee in Australia fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026. ## Month by month | Month | Bing Lee estimated searches | Bing Lee Share of Search | Bing Lee rank | JB Hi-Fi estimated searches | JB Hi-Fi Share of Search | JB Hi-Fi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 1.5% | 6 | 3.4M | 55.1% | 1 | | Nov 2025 | 165K | 1.8% | 6 | 5M | 55.4% | 1 | | Dec 2025 | 135K | 1.5% | 6 | 5M | 55.9% | 1 | | Jan 2026 | 110K | 2% | 6 | 2.7M | 49% | 1 | | Feb 2026 | 90.5K | 2.1% | 6 | 2.2M | 51% | 1 | | Mar 2026 | 90.5K | 1.7% | 6 | 2.7M | 52.1% | 1 | | Apr 2026 | 90.5K | 1.9% | 6 | 2.2M | 47.7% | 1 | | May 2026 | 90.5K | 1.9% | 6 | 2.2M | 46.9% | 1 | | Jun 2026 | 135K | 2.4% | 6 | 2.7M | 49.2% | 1 | | Jul 2026 | 90.5K | 2% | 6 | 2.2M | 48.6% | 1 | | Aug 2026 | 90.5K | 2% | 6 | 2.2M | 48.8% | 1 | | Sep 2026 | 74K | 1.5% | 6 | 2.7M | 56% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Bing Lee’s and JB Hi-Fi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bing Lee**: Measured on the search term “bing lee”. - **JB Hi-Fi**: Measured on the search terms “jb hi fi” and “jb hifi”, summed into one figure. - [Bing Lee profile](/demand/au/brands/bing-lee) - [JB Hi-Fi profile](/demand/au/brands/jb-hi-fi) - [All electronics retailers in Australia](/demand/au/categories/au-electronics-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bing Lee or JB Hi-Fi more popular in search? In September 2026, JB Hi-Fi had more branded searches than Bing Lee among electronics retailers in Australia. JB Hi-Fi had about 2.7 million branded searches, while Bing Lee had 74,000. JB Hi-Fi made up 56% of all electronics retailer searches we track, and Bing Lee accounted for 1.5%. ## Cite this page Brandwave. "Bing Lee vs JB Hi-Fi: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/bing-lee-vs-jb-hi-fi This page is also available as HTML at https://gobrandwave.com/demand/au/compare/bing-lee-vs-jb-hi-fi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.