--- title: "Billabong vs Salty Crew: Which is searched more in Australia?" description: "Is Billabong or Salty Crew more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Surf brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/billabong-vs-salty-crew" publisher: "Brandwave" --- # Billabong vs Salty Crew: Which is searched more in Australia? Is Billabong or Salty Crew more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Surf brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Billabong and Salty Crew - **Competitive set**: Surf brands - **Market**: Australia - **Month measured**: Sep 2026 - **Billabong Share of Search**: 27.6% - **Salty Crew Share of Search**: 0.9% ## Is Billabong or Salty Crew more popular in search? - In September 2026, Billabong had more branded searches than Salty Crew among surf brands in Australia. Billabong had about 74,000 branded searches, while Salty Crew had 2,400. Billabong made up 27.6% of all surf brand searches we track, and Salty Crew accounted for 0.9%. - Billabong was ahead of Salty Crew in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Billabong’s share of searches among surf brands in Australia moved from 23.4% to 27.6%, and its estimated monthly branded searches moved from 60.5K to 74K. - Across the 12 months ending September 2026, Salty Crew’s share of searches among surf brands in Australia moved from 1.1% to 0.9%, and its estimated monthly branded searches moved from 2.9K to 2.4K. ## Top surf brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Billabong appeared in all five answers. Salty Crew did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rip Curl | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Billabong | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Quiksilver | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Rhythm | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Volcom | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Ocean & Earth | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Vissla | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | O'Neill | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Afends | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Rusty | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Deus Ex Machina | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Roxy | 12th | 1 of 3 | 0 of 2 | 1 of 5 | | The Critical Slide Society | 13th | 1 of 3 | 0 of 2 | 1 of 5 | | Mambo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Salty Crew | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about surf brands - Asked ChatGPT "Which surf brand should I buy from in Australia?": 1. Rip Curl, 2. Rhythm, 3. Billabong, 4. Vissla, 5. Ocean & Earth - Asked ChatGPT "What are the best surf brands in Australia?": 1. Billabong, 2. Rip Curl, 3. Quiksilver, 4. Ocean & Earth, 5. Afends, 6. Deus Ex Machina, 7. Rhythm, 8. Rusty, 9. Roxy, 10. The Critical Slide Society, 11. O'Neill - Asked ChatGPT "Which boardshorts are best for surfing?": 1. Rip Curl, 2. Quiksilver, 3. Billabong - Searched Google, AI Overview "boardshorts": 1. Rip Curl, 2. Volcom, 3. Quiksilver, 4. Billabong - Searched Google, AI Overview "surf brands": 1. Rip Curl, 2. Quiksilver, 3. Billabong, 4. O'Neill, 5. Vissla, 6. Volcom, 7. Rusty, 8. Ocean & Earth Not named in any answer: Mambo and Salty Crew. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia surf brands in September 2026? - In September 2026, Billabong gained share of searches among surf brands in Australia, from 23.9% to 27.6%. - Estimated monthly branded searches for Salty Crew in Australia fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026. ## Month by month | Month | Billabong estimated searches | Billabong Share of Search | Billabong rank | Salty Crew estimated searches | Salty Crew Share of Search | Salty Crew rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 23.4% | 2 | 2.9K | 1.1% | 13 | | Nov 2025 | 90.5K | 21.9% | 3 | 4.4K | 1.1% | 12 | | Dec 2025 | 90.5K | 24.4% | 2 | 4.4K | 1.2% | 13 | | Jan 2026 | 74K | 24.2% | 2 | 2.9K | 0.95% | 13 | | Feb 2026 | 49.5K | 23.7% | 1 | 1.9K | 0.91% | 13 | | Mar 2026 | 49.5K | 20.7% | 3 | 2.4K | 1% | 13 | | Apr 2026 | 49.5K | 21.7% | 2 | 2.4K | 1.1% | 13 | | May 2026 | 49.5K | 24% | 1 | 2.4K | 1.2% | 13 | | Jun 2026 | 49.5K | 21.1% | 2 | 1.9K | 0.81% | 13 | | Jul 2026 | 49.5K | 24.5% | 1 | 1.9K | 0.94% | 13 | | Aug 2026 | 49.5K | 23.9% | 1 | 2.4K | 1.2% | 13 | | Sep 2026 | 74K | 27.6% | 1 | 2.4K | 0.9% | 13 | ## How each brand is measured Brandwave collects information about searches that people make online using Billabong’s and Salty Crew’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Billabong**: Measured on the search term “billabong”. - **Salty Crew**: Measured on the search term “salty crew”. - [Billabong profile](/demand/au/brands/billabong) - [Salty Crew profile](/demand/au/brands/salty-crew) - [All surf brands in Australia](/demand/au/categories/au-surf-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Billabong or Salty Crew more popular in search? In September 2026, Billabong had more branded searches than Salty Crew among surf brands in Australia. Billabong had about 74,000 branded searches, while Salty Crew had 2,400. Billabong made up 27.6% of all surf brand searches we track, and Salty Crew accounted for 0.9%. ## Cite this page Brandwave. "Billabong vs Salty Crew: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/billabong-vs-salty-crew This page is also available as HTML at https://gobrandwave.com/demand/au/compare/billabong-vs-salty-crew. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.