--- title: "Billabong vs Rip Curl: Which is searched more in Australia?" description: "Is Billabong or Rip Curl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Surf brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/billabong-vs-rip-curl" publisher: "Brandwave" --- # Billabong vs Rip Curl: Which is searched more in Australia? Is Billabong or Rip Curl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Surf brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Billabong and Rip Curl - **Competitive set**: Surf brands - **Market**: Australia - **Month measured**: Sep 2026 - **Billabong Share of Search**: 27.6% - **Rip Curl Share of Search**: 22.6% ## Is Billabong or Rip Curl more popular in search? - In September 2026, Billabong had more branded searches than Rip Curl among surf brands in Australia. Billabong had about 74,000 branded searches, while Rip Curl had 60,500. Billabong made up 27.6% of all surf brand searches we track, and Rip Curl accounted for 22.6%. - The lead changed hands once in the 12 months ending September 2026: Billabong took it in September 2026. - Across the 12 months ending September 2026, Billabong’s share of searches among surf brands in Australia moved from 23.4% to 27.6%, and its estimated monthly branded searches moved from 60.5K to 74K. - Across the 12 months ending September 2026, Rip Curl’s share of searches among surf brands in Australia moved from 28.6% to 22.6%, and its estimated monthly branded searches moved from 74K to 60.5K. ## Top surf brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Billabong and Rip Curl showed up in all five answers. Rip Curl was listed before Billabong in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rip Curl | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Billabong | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Quiksilver | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Rhythm | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Volcom | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Ocean & Earth | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Vissla | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | O'Neill | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Afends | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Rusty | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Deus Ex Machina | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Roxy | 12th | 1 of 3 | 0 of 2 | 1 of 5 | | The Critical Slide Society | 13th | 1 of 3 | 0 of 2 | 1 of 5 | | Mambo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Salty Crew | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about surf brands - Asked ChatGPT "Which surf brand should I buy from in Australia?": 1. Rip Curl, 2. Rhythm, 3. Billabong, 4. Vissla, 5. Ocean & Earth - Asked ChatGPT "What are the best surf brands in Australia?": 1. Billabong, 2. Rip Curl, 3. Quiksilver, 4. Ocean & Earth, 5. Afends, 6. Deus Ex Machina, 7. Rhythm, 8. Rusty, 9. Roxy, 10. The Critical Slide Society, 11. O'Neill - Asked ChatGPT "Which boardshorts are best for surfing?": 1. Rip Curl, 2. Quiksilver, 3. Billabong - Searched Google, AI Overview "boardshorts": 1. Rip Curl, 2. Volcom, 3. Quiksilver, 4. Billabong - Searched Google, AI Overview "surf brands": 1. Rip Curl, 2. Quiksilver, 3. Billabong, 4. O'Neill, 5. Vissla, 6. Volcom, 7. Rusty, 8. Ocean & Earth Not named in any answer: Mambo and Salty Crew. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia surf brands in September 2026? - In September 2026, Billabong gained share of searches among surf brands in Australia, from 23.9% to 27.6%. - In September 2026, Rip Curl lost share of searches among surf brands in Australia, from 23.9% to 22.6%. ## Month by month | Month | Billabong estimated searches | Billabong Share of Search | Billabong rank | Rip Curl estimated searches | Rip Curl Share of Search | Rip Curl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 23.4% | 2 | 74K | 28.6% | 1 | | Nov 2025 | 90.5K | 21.9% | 3 | 110K | 26.6% | 1 | | Dec 2025 | 90.5K | 24.4% | 2 | 110K | 29.7% | 1 | | Jan 2026 | 74K | 24.2% | 2 | 90.5K | 29.6% | 1 | | Feb 2026 | 49.5K | 23.7% | 1 | 49.5K | 23.7% | 2 | | Mar 2026 | 49.5K | 20.7% | 3 | 60.5K | 25.3% | 1 | | Apr 2026 | 49.5K | 21.7% | 2 | 60.5K | 26.6% | 1 | | May 2026 | 49.5K | 24% | 1 | 49.5K | 24% | 2 | | Jun 2026 | 49.5K | 21.1% | 2 | 49.5K | 21.1% | 3 | | Jul 2026 | 49.5K | 24.5% | 1 | 49.5K | 24.5% | 2 | | Aug 2026 | 49.5K | 23.9% | 1 | 49.5K | 23.9% | 2 | | Sep 2026 | 74K | 27.6% | 1 | 60.5K | 22.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Billabong’s and Rip Curl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Billabong**: Measured on the search term “billabong”. - **Rip Curl**: Measured on the search term “rip curl”. - [Billabong profile](/demand/au/brands/billabong) - [Rip Curl profile](/demand/au/brands/rip-curl) - [All surf brands in Australia](/demand/au/categories/au-surf-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Billabong or Rip Curl more popular in search? In September 2026, Billabong had more branded searches than Rip Curl among surf brands in Australia. Billabong had about 74,000 branded searches, while Rip Curl had 60,500. Billabong made up 27.6% of all surf brand searches we track, and Rip Curl accounted for 22.6%. ## Cite this page Brandwave. "Billabong vs Rip Curl: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/billabong-vs-rip-curl This page is also available as HTML at https://gobrandwave.com/demand/au/compare/billabong-vs-rip-curl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.