--- title: "BIG4 Holiday Parks vs Reflections Holiday Parks: Which is searched more in Australia?" description: "Is BIG4 Holiday Parks or Reflections Holiday Parks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Holiday parks set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/big4-vs-reflections-holiday-parks" publisher: "Brandwave" --- # BIG4 Holiday Parks vs Reflections Holiday Parks: Which is searched more in Australia? Is BIG4 Holiday Parks or Reflections Holiday Parks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Holiday parks set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BIG4 Holiday Parks and Reflections Holiday Parks - **Competitive set**: Holiday parks - **Market**: Australia - **Month measured**: Sep 2026 - **BIG4 Holiday Parks Share of Search**: 63.1% - **Reflections Holiday Parks Share of Search**: 4.6% ## Is BIG4 Holiday Parks or Reflections Holiday Parks more popular in search? - In September 2026, BIG4 Holiday Parks had more branded searches than Reflections Holiday Parks among holiday parks in Australia. BIG4 Holiday Parks had about 74,000 branded searches, while Reflections Holiday Parks had 5,400. BIG4 Holiday Parks made up 63.1% of all holiday park searches we track, and Reflections Holiday Parks accounted for 4.6%. - BIG4 Holiday Parks was ahead of Reflections Holiday Parks in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BIG4 Holiday Parks’ share of searches among holiday parks in Australia moved from 53.5% to 63.1%, and its estimated monthly branded searches moved from 60.5K to 74K. - Across the 12 months ending September 2026, Reflections Holiday Parks’ share of searches among holiday parks in Australia moved from 8.8% to 4.6%, and its estimated monthly branded searches moved from 9.9K to 5.4K. ## Top holiday parks in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BIG4 Holiday Parks appeared in all five answers. Reflections Holiday Parks was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. BIG4 Holiday Parks was listed before Reflections Holiday Parks in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BIG4 Holiday Parks | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Discovery Parks | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | NRMA Parks and Resorts | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Ingenia Holidays | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Tasman Holiday Parks | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Reflections Holiday Parks | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about holiday parks - Asked ChatGPT "Which holiday park chain should I book for a family trip in Australia?": 1. BIG4 Holiday Parks, 2. Discovery Parks, 3. Ingenia Holidays - Asked ChatGPT "What are the best holiday park groups in Australia?": 1. BIG4 Holiday Parks, 2. Discovery Parks, 3. NRMA Parks and Resorts, 4. Ingenia Holidays, 5. Tasman Holiday Parks, 6. Reflections Holiday Parks - Asked ChatGPT "Which caravan park chain in Australia has the best cabins?": 1. BIG4 Holiday Parks, 2. Discovery Parks, 3. NRMA Parks and Resorts - Searched Google, AI Overview "caravan parks": 1. Discovery Parks, 2. BIG4 Holiday Parks - Searched Google, AI Overview "holiday parks": 1. BIG4 Holiday Parks Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia holiday parks in September 2026? - BIG4 Holiday Parks’ share of searches among holiday parks in Australia has gained ground for 3 months in a row, from 55.3% to 63.1% in September 2026. - In September 2026, Reflections Holiday Parks rose from 5th to 4th among holiday parks in Australia. ## Month by month | Month | BIG4 Holiday Parks estimated searches | BIG4 Holiday Parks Share of Search | BIG4 Holiday Parks rank | Reflections Holiday Parks estimated searches | Reflections Holiday Parks Share of Search | Reflections Holiday Parks rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 53.5% | 1 | 9.9K | 8.8% | 3 | | Nov 2025 | 60.5K | 53.6% | 1 | 8.1K | 7.2% | 5 | | Dec 2025 | 74K | 54.5% | 1 | 9.9K | 7.3% | 4 | | Jan 2026 | 90.5K | 55.3% | 1 | 12.1K | 7.4% | 4 | | Feb 2026 | 60.5K | 58.4% | 1 | 8.1K | 7.8% | 4 | | Mar 2026 | 60.5K | 55.2% | 1 | 8.1K | 7.4% | 4 | | Apr 2026 | 49.5K | 52.9% | 1 | 6.6K | 7.1% | 4 | | May 2026 | 40.5K | 54% | 1 | 4.4K | 5.9% | 5 | | Jun 2026 | 40.5K | 55.3% | 1 | 3.6K | 4.9% | 5 | | Jul 2026 | 49.5K | 58.5% | 1 | 4.4K | 5.2% | 4 | | Aug 2026 | 60.5K | 62.7% | 1 | 4.4K | 4.6% | 5 | | Sep 2026 | 74K | 63.1% | 1 | 5.4K | 4.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using BIG4 Holiday Parks’ and Reflections Holiday Parks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BIG4 Holiday Parks**: Measured on the search term “big4”. - **Reflections Holiday Parks**: Measured on the search term “reflections holiday parks”. - [BIG4 Holiday Parks profile](/demand/au/brands/big4) - [Reflections Holiday Parks profile](/demand/au/brands/reflections-holiday-parks) - [All holiday parks in Australia](/demand/au/categories/au-holiday-parks): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BIG4 Holiday Parks or Reflections Holiday Parks more popular in search? In September 2026, BIG4 Holiday Parks had more branded searches than Reflections Holiday Parks among holiday parks in Australia. BIG4 Holiday Parks had about 74,000 branded searches, while Reflections Holiday Parks had 5,400. BIG4 Holiday Parks made up 63.1% of all holiday park searches we track, and Reflections Holiday Parks accounted for 4.6%. ## Cite this page Brandwave. "BIG4 Holiday Parks vs Reflections Holiday Parks: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/big4-vs-reflections-holiday-parks This page is also available as HTML at https://gobrandwave.com/demand/au/compare/big4-vs-reflections-holiday-parks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.