--- title: "Big W vs Officeworks: Which is searched more in Australia?" description: "Is Big W or Officeworks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Photo printing services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/big-w-vs-officeworks" publisher: "Brandwave" --- # Big W vs Officeworks: Which is searched more in Australia? Is Big W or Officeworks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Photo printing services set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Big W and Officeworks - **Competitive set**: Photo printing services - **Market**: Australia - **Month measured**: Sep 2026 - **Big W Share of Search**: 7.6% - **Officeworks Share of Search**: 4.1% ## Is Big W or Officeworks more popular in search? - In September 2026, Big W had more branded searches than Officeworks among photo printing services in Australia. Big W had about 9,900 branded searches, while Officeworks had 5,400. Big W made up 7.6% of all photo printing service searches we track, and Officeworks accounted for 4.1%. - Big W was ahead of Officeworks in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Big W’s share of searches among photo printing services in Australia moved from 7.9% to 7.6%, and its estimated monthly branded searches moved from 12.1K to 9.9K. - Across the 12 months ending September 2026, Officeworks’ share of searches among photo printing services in Australia moved from 3.5% to 4.1%, and its estimated monthly branded searches held steady at 5.4K. ## Top photo printing services in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Officeworks was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Big W was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Big W and Officeworks were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Momento | 1st | 1 of 3 | 1 of 1 | 2 of 4 | | Officeworks | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Kmart | 3rd | 0 of 3 | 1 of 1 | 1 of 4 | | Big W | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Snapfish | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Photobook | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Harvey Norman | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about photo printing services - Asked ChatGPT "Where's the best place to print photos in Australia?": 1. Big W, 2. Officeworks - Asked ChatGPT "Which site makes the best photo books in Australia?": 1. Momento, 2. Photobook, 3. Snapfish - Asked ChatGPT "Where can I get photos printed the same day?": 1. Officeworks - Searched Google, AI Overview "photo books": 1. Kmart, 2. Officeworks, 3. Snapfish, 4. Momento Not named in any answer: Harvey Norman. Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026. ## How did search popularity change for Australia photo printing services in September 2026? - In September 2026, Big W lost share of searches among photo printing services in Australia, from 8.3% to 7.6%. ## Month by month | Month | Big W estimated searches | Big W Share of Search | Big W rank | Officeworks estimated searches | Officeworks Share of Search | Officeworks rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 7.9% | 3 | 5.4K | 3.5% | 7 | | Nov 2025 | 22.2K | 9.2% | 3 | 6.6K | 2.7% | 7 | | Dec 2025 | 27.1K | 8.6% | 3 | 9.9K | 3.1% | 5 | | Jan 2026 | 14.8K | 8.7% | 3 | 6.6K | 3.9% | 7 | | Feb 2026 | 9.9K | 8% | 3 | 5.4K | 4.4% | 7 | | Mar 2026 | 9.9K | 8.9% | 3 | 4.4K | 3.9% | 7 | | Apr 2026 | 9.9K | 8.1% | 3 | 4.4K | 3.6% | 7 | | May 2026 | 9.9K | 7.4% | 3 | 5.4K | 4.1% | 6 | | Jun 2026 | 8.1K | 7.3% | 3 | 4.4K | 4% | 7 | | Jul 2026 | 8.1K | 6.6% | 4 | 4.4K | 3.6% | 7 | | Aug 2026 | 12.1K | 8.3% | 3 | 5.4K | 3.7% | 6 | | Sep 2026 | 9.9K | 7.6% | 3 | 5.4K | 4.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Big W’s and Officeworks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Big W**: Measured on the search term “big w photos”. - **Officeworks**: Measured on the search term “officeworks photo”. - [Big W profile](/demand/au/brands/big-w) - [Officeworks profile](/demand/au/brands/officeworks) - [All photo printing services in Australia](/demand/au/categories/au-photo-printing-services): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Big W or Officeworks more popular in search? In September 2026, Big W had more branded searches than Officeworks among photo printing services in Australia. Big W had about 9,900 branded searches, while Officeworks had 5,400. Big W made up 7.6% of all photo printing service searches we track, and Officeworks accounted for 4.1%. ## Cite this page Brandwave. "Big W vs Officeworks: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/big-w-vs-officeworks This page is also available as HTML at https://gobrandwave.com/demand/au/compare/big-w-vs-officeworks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.