--- title: "Big W vs Myer: Which is searched more in Australia?" description: "Is Big W or Myer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Department stores set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/big-w-vs-myer" publisher: "Brandwave" --- # Big W vs Myer: Which is searched more in Australia? Is Big W or Myer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Department stores set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Big W and Myer - **Competitive set**: Department stores - **Market**: Australia - **Month measured**: Sep 2026 - **Big W Share of Search**: 26.5% - **Myer Share of Search**: 9.7% ## Is Big W or Myer more popular in search? - In September 2026, Big W had more branded searches than Myer among department stores in Australia. Big W had about 2.7 million branded searches, while Myer had 1 million. Big W made up 26.5% of all department store searches we track, and Myer accounted for 9.7%. - Big W was ahead of Myer in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Big W’s share of searches among department stores in Australia moved from 28% to 26.5%, and its estimated monthly branded searches moved from 4.1M to 2.7M. - Across the 12 months ending September 2026, Myer’s share of searches among department stores in Australia moved from 8.4% to 9.7%, and its estimated monthly branded searches moved from 1.2M to 1M. ## Top department stores in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Myer was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Big W was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Myer was listed before Big W in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | David Jones | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Myer | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Harris Scarfe | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Big W | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Target Australia | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Kmart | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about department stores - Asked ChatGPT "Which department store should I shop at in Australia?": 1. Myer, 2. David Jones, 3. Harris Scarfe - Asked ChatGPT "What are the best department stores in Australia?": 1. David Jones, 2. Myer, 3. Harris Scarfe, 4. Big W, 5. Target Australia - Asked ChatGPT "What's the best department store in Australia for homewares?": 1. David Jones, 2. Myer, 3. Harris Scarfe - Searched Google, AI Overview "department store": 1. David Jones, 2. Myer, 3. Kmart, 4. Big W - Searched Google, AI Overview "online clothes shopping": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia department stores in September 2026? - Estimated monthly branded searches for Big W in Australia fell 33% over 12 measured months, from 4.1M to 2.7M in September 2026. - Estimated monthly branded searches for Myer in Australia fell 18% over 12 measured months, from 1.2M to 1M in September 2026. ## Month by month | Month | Big W estimated searches | Big W Share of Search | Big W rank | Myer estimated searches | Myer Share of Search | Myer rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.1M | 28% | 2 | 1.2M | 8.4% | 4 | | Nov 2025 | 4.1M | 25.4% | 2 | 1.8M | 11.4% | 4 | | Dec 2025 | 5M | 27.5% | 2 | 1.8M | 10.1% | 3 | | Jan 2026 | 3.4M | 25.5% | 2 | 1M | 7.6% | 4 | | Feb 2026 | 2.7M | 25.6% | 2 | 823K | 7.7% | 4 | | Mar 2026 | 2.7M | 24.1% | 2 | 1M | 8.8% | 4 | | Apr 2026 | 2.7M | 24.1% | 2 | 1M | 8.8% | 4 | | May 2026 | 2.7M | 23.5% | 2 | 1.2M | 10.5% | 4 | | Jun 2026 | 2.7M | 25.6% | 2 | 1.2M | 11.4% | 4 | | Jul 2026 | 2.7M | 26.6% | 2 | 1M | 9.7% | 4 | | Aug 2026 | 2.7M | 26.1% | 2 | 1M | 9.5% | 4 | | Sep 2026 | 2.7M | 26.5% | 2 | 1M | 9.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Big W’s and Myer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Big W**: Measured on the search term “big w”. - **Myer**: Measured on the search term “myer”. - [Big W profile](/demand/au/brands/big-w) - [Myer profile](/demand/au/brands/myer) - [All department stores in Australia](/demand/au/categories/au-department-stores): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Big W or Myer more popular in search? In September 2026, Big W had more branded searches than Myer among department stores in Australia. Big W had about 2.7 million branded searches, while Myer had 1 million. Big W made up 26.5% of all department store searches we track, and Myer accounted for 9.7%. ## Cite this page Brandwave. "Big W vs Myer: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/big-w-vs-myer This page is also available as HTML at https://gobrandwave.com/demand/au/compare/big-w-vs-myer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.