---
title: "Big W vs David Jones: Which is searched more in Australia?"
description: "Is Big W or David Jones more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Department stores set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/big-w-vs-david-jones"
publisher: "Brandwave"
---

# Big W vs David Jones: Which is searched more in Australia?

Is Big W or David Jones more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Department stores set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Big W and David Jones
- **Competitive set**: Department stores
- **Market**: Australia
- **Month measured**: Sep 2026
- **Big W Share of Search**: 26.5%
- **David Jones Share of Search**: 8%

## Is Big W or David Jones more popular in search?

- In September 2026, Big W had more branded searches than David Jones among department stores in Australia. Big W had about 2.7 million branded searches, while David Jones had 823,000. Big W made up 26.5% of all department store searches we track, and David Jones accounted for 8%.
- Big W was ahead of David Jones in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Big W’s share of searches among department stores in Australia moved from 28% to 26.5%, and its estimated monthly branded searches moved from 4.1M to 2.7M.
- Across the 12 months ending September 2026, David Jones’ share of searches among department stores in Australia moved from 6.8% to 8%, and its estimated monthly branded searches moved from 1M to 823K.

## How did search popularity change for Australia department stores in September 2026?

- Estimated monthly branded searches for Big W in Australia fell 33% over 12 measured months, from 4.1M to 2.7M in September 2026.
- Estimated monthly branded searches for David Jones in Australia fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

## Month by month

| Month | Big W estimated searches | Big W Share of Search | Big W rank | David Jones estimated searches | David Jones Share of Search | David Jones rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.1M | 28% | 2 | 1M | 6.8% | 5 |
| Nov 2025 | 4.1M | 25.4% | 2 | 1.5M | 9.3% | 5 |
| Dec 2025 | 5M | 27.5% | 2 | 1.5M | 8.3% | 5 |
| Jan 2026 | 3.4M | 25.5% | 2 | 823K | 6.3% | 5 |
| Feb 2026 | 2.7M | 25.6% | 2 | 673K | 6.3% | 5 |
| Mar 2026 | 2.7M | 24.1% | 2 | 823K | 7.2% | 5 |
| Apr 2026 | 2.7M | 24.1% | 2 | 823K | 7.2% | 5 |
| May 2026 | 2.7M | 23.5% | 2 | 823K | 7.1% | 5 |
| Jun 2026 | 2.7M | 25.6% | 2 | 823K | 7.7% | 5 |
| Jul 2026 | 2.7M | 26.6% | 2 | 673K | 6.5% | 5 |
| Aug 2026 | 2.7M | 26.1% | 2 | 823K | 7.8% | 5 |
| Sep 2026 | 2.7M | 26.5% | 2 | 823K | 8% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Big W’s and David Jones’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Big W**: Measured on the search term “big w”.
- **David Jones**: Measured on the search term “david jones”.

- [Big W profile](/demand/au/brands/big-w)
- [David Jones profile](/demand/au/brands/david-jones)
- [All department stores in Australia](/demand/au/categories/au-department-stores): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Big W or David Jones more popular in search?

In September 2026, Big W had more branded searches than David Jones among department stores in Australia. Big W had about 2.7 million branded searches, while David Jones had 823,000. Big W made up 26.5% of all department store searches we track, and David Jones accounted for 8%.

## Cite this page

Brandwave. "Big W vs David Jones: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/big-w-vs-david-jones

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/big-w-vs-david-jones. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.