--- title: "BIC vs Dollar Shave Club: Which is searched more in Australia?" description: "Is BIC or Dollar Shave Club more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shaver and razor brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/bic-vs-dollar-shave-club" publisher: "Brandwave" --- # BIC vs Dollar Shave Club: Which is searched more in Australia? Is BIC or Dollar Shave Club more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shaver and razor brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BIC and Dollar Shave Club - **Competitive set**: Shaver and razor brands - **Market**: Australia - **Month measured**: Sep 2026 - **BIC Share of Search**: 1.5% - **Dollar Shave Club Share of Search**: 5% ## Is BIC or Dollar Shave Club more popular in search? - In September 2026, Dollar Shave Club had more branded searches than BIC among shaver and razor brands in Australia. Dollar Shave Club had about 2,900 branded searches, while BIC had 880. Dollar Shave Club made up 5% of all shaver and razor brand searches we track, and BIC accounted for 1.5%. - Dollar Shave Club was ahead of BIC in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BIC’s share of searches among shaver and razor brands in Australia moved from 1.3% to 1.5%, and its estimated monthly branded searches moved from 720 to 880. - Across the 12 months ending September 2026, Dollar Shave Club’s share of searches among shaver and razor brands in Australia moved from 6.3% to 5%, and its estimated monthly branded searches moved from 3.6K to 2.9K. ## Top shaver and razor brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BIC was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Dollar Shave Club did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gillette | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Philips | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Braun | 1st | 1 of 3 | 0 of 2 | 1 of 5 | | BIC | 1st | 0 of 3 | 1 of 2 | 1 of 5 | | Panasonic | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Schick | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Remington | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Manscaped | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dollar Shave Club | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shaver and razor brands - Asked ChatGPT "Which razor should I buy in Australia?": 1. Gillette, 2. Philips - Asked ChatGPT "What are the best electric shaver brands?": 1. Braun, 2. Panasonic, 3. Philips, 4. Remington - Asked ChatGPT "What's the best razor for sensitive skin?": 1. Gillette, 2. Philips - Searched Google, AI Overview "razor": 1. BIC, 2. Schick - Searched Google, AI Overview "electric shaver": 1. Philips Not named in any answer: Manscaped and Dollar Shave Club. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia shaver and razor brands in September 2026? - In September 2026, Dollar Shave Club lost share of searches among shaver and razor brands in Australia, from 7.4% to 5%. - Estimated monthly branded searches for BIC in Australia rose 22.2% over 12 measured months, from 720 to 880 in September 2026. ## Month by month | Month | BIC estimated searches | BIC Share of Search | BIC rank | Dollar Shave Club estimated searches | Dollar Shave Club Share of Search | Dollar Shave Club rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 1.3% | 9 | 3.6K | 6.3% | 4 | | Nov 2025 | 590 | 0.75% | 9 | 3.6K | 4.6% | 5 | | Dec 2025 | 590 | 0.74% | 9 | 2.9K | 3.6% | 5 | | Jan 2026 | 720 | 1.4% | 9 | 3.6K | 6.8% | 4 | | Feb 2026 | 590 | 1.4% | 9 | 2.9K | 6.7% | 4 | | Mar 2026 | 720 | 1.6% | 9 | 3.6K | 8.1% | 4 | | Apr 2026 | 590 | 1.3% | 9 | 2.9K | 6.6% | 4 | | May 2026 | 590 | 1.4% | 9 | 2.9K | 6.6% | 4 | | Jun 2026 | 720 | 1.5% | 9 | 2.9K | 6.1% | 4 | | Jul 2026 | 720 | 1.3% | 9 | 2.9K | 5.3% | 4 | | Aug 2026 | 720 | 1.2% | 9 | 4.4K | 7.4% | 4 | | Sep 2026 | 880 | 1.5% | 9 | 2.9K | 5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using BIC’s and Dollar Shave Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BIC**: Measured on the search term “bic razor”. - **Dollar Shave Club**: Measured on the search term “dollar shave club”. - [BIC profile](/demand/au/brands/bic) - [Dollar Shave Club profile](/demand/au/brands/dollar-shave-club) - [All shaver and razor brands in Australia](/demand/au/categories/au-shaver-and-razor-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BIC or Dollar Shave Club more popular in search? In September 2026, Dollar Shave Club had more branded searches than BIC among shaver and razor brands in Australia. Dollar Shave Club had about 2,900 branded searches, while BIC had 880. Dollar Shave Club made up 5% of all shaver and razor brand searches we track, and BIC accounted for 1.5%. ## Cite this page Brandwave. "BIC vs Dollar Shave Club: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/bic-vs-dollar-shave-club This page is also available as HTML at https://gobrandwave.com/demand/au/compare/bic-vs-dollar-shave-club. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.