---
title: "Best & Less vs Glassons: Which is searched more in Australia?"
description: "Is Best & Less or Glassons more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Clothing shops set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/best-and-less-vs-glassons"
publisher: "Brandwave"
---

# Best & Less vs Glassons: Which is searched more in Australia?

Is Best & Less or Glassons more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Clothing shops set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Best & Less and Glassons
- **Competitive set**: Clothing shops
- **Market**: Australia
- **Month measured**: Sep 2026
- **Best & Less Share of Search**: 15%
- **Glassons Share of Search**: 12.2%

## Is Best & Less or Glassons more popular in search?

- In September 2026, Best & Less had more branded searches than Glassons among clothing shops in Australia. Best & Less had about 673,000 branded searches, while Glassons had 550,000. Best & Less made up 15% of all clothing shop searches we track, and Glassons accounted for 12.2%.
- Best & Less was ahead of Glassons in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Best & Less’ share of searches among clothing shops in Australia moved from 12.3% to 15%, and its estimated monthly branded searches moved from 550K to 673K.
- Across the 12 months ending September 2026, Glassons’ share of searches among clothing shops in Australia moved from 10.1% to 12.2%, and its estimated monthly branded searches moved from 450K to 550K.

## How did search popularity change for Australia clothing shops in September 2026?

- In September 2026, Best & Less overtook Uniqlo to rank 2nd among clothing shops in Australia, with 15% of the searches.
- In September 2026, Glassons rose from 4th to 3rd among clothing shops in Australia.

## Month by month

| Month | Best & Less estimated searches | Best & Less Share of Search | Best & Less rank | Glassons estimated searches | Glassons Share of Search | Glassons rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 12.3% | 2 | 450K | 10.1% | 5 |
| Nov 2025 | 550K | 10.1% | 4 | 550K | 10.1% | 5 |
| Dec 2025 | 550K | 10.1% | 4 | 550K | 10.1% | 5 |
| Jan 2026 | 450K | 11.2% | 3 | 450K | 11.2% | 4 |
| Feb 2026 | 450K | 12.3% | 3 | 450K | 12.3% | 4 |
| Mar 2026 | 550K | 11.6% | 3 | 550K | 11.6% | 4 |
| Apr 2026 | 550K | 11.8% | 3 | 550K | 11.8% | 5 |
| May 2026 | 673K | 13.4% | 3 | 550K | 11% | 5 |
| Jun 2026 | 550K | 12.2% | 3 | 550K | 12.2% | 4 |
| Jul 2026 | 550K | 13.7% | 3 | 450K | 11.2% | 4 |
| Aug 2026 | 550K | 12.4% | 3 | 550K | 12.4% | 4 |
| Sep 2026 | 673K | 15% | 2 | 550K | 12.2% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Best & Less’ and Glassons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Best & Less**: Measured on the search term “best and less”.
- **Glassons**: Measured on the search term “glassons”.

- [Best & Less profile](/demand/au/brands/best-and-less)
- [Glassons profile](/demand/au/brands/glassons)
- [All clothing shops in Australia](/demand/au/categories/au-clothing-shops): The set both shares are measured inside, 13 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Best & Less or Glassons more popular in search?

In September 2026, Best & Less had more branded searches than Glassons among clothing shops in Australia. Best & Less had about 673,000 branded searches, while Glassons had 550,000. Best & Less made up 15% of all clothing shop searches we track, and Glassons accounted for 12.2%.

## Cite this page

Brandwave. "Best & Less vs Glassons: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/best-and-less-vs-glassons

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/best-and-less-vs-glassons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.