--- title: "Best & Less vs Country Road: Which is searched more in Australia?" description: "Is Best & Less or Country Road more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Clothing shops set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/best-and-less-vs-country-road" publisher: "Brandwave" --- # Best & Less vs Country Road: Which is searched more in Australia? Is Best & Less or Country Road more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Clothing shops set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Best & Less and Country Road - **Competitive set**: Clothing shops - **Market**: Australia - **Month measured**: Sep 2026 - **Best & Less Share of Search**: 15% - **Country Road Share of Search**: 10% ## Is Best & Less or Country Road more popular in search? - In September 2026, Best & Less had more branded searches than Country Road among clothing shops in Australia. Best & Less had about 673,000 branded searches, while Country Road had 450,000. Best & Less made up 15% of all clothing shop searches we track, and Country Road accounted for 10%. - The lead changed hands 2 times in the 12 months ending September 2026: Country Road took it in November 2025, Best & Less took it in January 2026. - Across the 12 months ending September 2026, Best & Less’ share of searches among clothing shops in Australia moved from 12.3% to 15%, and its estimated monthly branded searches moved from 550K to 673K. - Across the 12 months ending September 2026, Country Road’s share of searches among clothing shops in Australia moved from 10.1% to 10%, and its estimated monthly branded searches held steady at 450K. ## Top clothing shops in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Country Road was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Best & Less was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Country Road was listed before Best & Less in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Uniqlo | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Cotton On | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Kmart | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Country Road | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Best & Less | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Sportsgirl | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Target Australia | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Glassons | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Zara | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | H&M | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Decjuba | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Portmans | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Jay Jays | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about clothing shops - Asked ChatGPT "Where's the best place to buy cheap clothes in Australia?": 1. Kmart, 2. Best & Less, 3. Uniqlo, 4. Cotton On - Asked ChatGPT "Which Australian clothing stores have the best basics?": 1. Uniqlo, 2. Country Road, 3. Cotton On - Asked ChatGPT "Where should I shop for women's clothes in Australia?": 1. Uniqlo, 2. Cotton On, 3. Country Road, 4. Sportsgirl, 5. Kmart, 6. Target Australia, 7. Glassons - Searched Google, AI Overview "clothing stores": named none of the brands we track Not named in any answer: Zara, H&M, Decjuba, Portmans and Jay Jays. Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026. ## How did search popularity change for Australia clothing shops in September 2026? - In September 2026, Best & Less overtook Uniqlo to rank 2nd among clothing shops in Australia, with 15% of the searches. ## Month by month | Month | Best & Less estimated searches | Best & Less Share of Search | Best & Less rank | Country Road estimated searches | Country Road Share of Search | Country Road rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 550K | 12.3% | 2 | 450K | 10.1% | 4 | | Nov 2025 | 550K | 10.1% | 4 | 673K | 12.4% | 2 | | Dec 2025 | 550K | 10.1% | 4 | 673K | 12.4% | 2 | | Jan 2026 | 450K | 11.2% | 3 | 368K | 9.2% | 5 | | Feb 2026 | 450K | 12.3% | 3 | 368K | 10.1% | 5 | | Mar 2026 | 550K | 11.6% | 3 | 450K | 9.5% | 5 | | Apr 2026 | 550K | 11.8% | 3 | 550K | 11.8% | 4 | | May 2026 | 673K | 13.4% | 3 | 550K | 11% | 4 | | Jun 2026 | 550K | 12.2% | 3 | 450K | 10% | 5 | | Jul 2026 | 550K | 13.7% | 3 | 368K | 9.2% | 5 | | Aug 2026 | 550K | 12.4% | 3 | 450K | 10.2% | 5 | | Sep 2026 | 673K | 15% | 2 | 450K | 10% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Best & Less’ and Country Road’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Best & Less**: Measured on the search term “best and less”. - **Country Road**: Measured on the search term “country road”. - [Best & Less profile](/demand/au/brands/best-and-less) - [Country Road profile](/demand/au/brands/country-road) - [All clothing shops in Australia](/demand/au/categories/au-clothing-shops): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Best & Less or Country Road more popular in search? In September 2026, Best & Less had more branded searches than Country Road among clothing shops in Australia. Best & Less had about 673,000 branded searches, while Country Road had 450,000. Best & Less made up 15% of all clothing shop searches we track, and Country Road accounted for 10%. ## Cite this page Brandwave. "Best & Less vs Country Road: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/best-and-less-vs-country-road This page is also available as HTML at https://gobrandwave.com/demand/au/compare/best-and-less-vs-country-road. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.