--- title: "Berlei vs Honey Birdette: Which is searched more in Australia?" description: "Is Berlei or Honey Birdette more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/berlei-vs-honey-birdette" publisher: "Brandwave" --- # Berlei vs Honey Birdette: Which is searched more in Australia? Is Berlei or Honey Birdette more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Berlei and Honey Birdette - **Competitive set**: Lingerie brands - **Market**: Australia - **Month measured**: Sep 2026 - **Berlei Share of Search**: 2.4% - **Honey Birdette Share of Search**: 32.8% ## Is Berlei or Honey Birdette more popular in search? - In September 2026, Honey Birdette had more branded searches than Berlei among lingerie brands in Australia. Honey Birdette had about 90,500 branded searches, while Berlei had 6,600. Honey Birdette made up 32.8% of all lingerie brand searches we track, and Berlei accounted for 2.4%. - Honey Birdette was ahead of Berlei in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Berlei’s share of searches among lingerie brands in Australia moved from 1.7% to 2.4%, and its estimated monthly branded searches moved from 5.4K to 6.6K. - Across the 12 months ending September 2026, Honey Birdette’s share of searches among lingerie brands in Australia moved from 29.2% to 32.8%, and its estimated monthly branded searches held steady at 90.5K. ## Top lingerie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Berlei was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Honey Birdette was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Berlei was listed before Honey Birdette in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bras N Things | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Berlei | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Nala | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Triumph | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Bendon | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Honey Birdette | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Bonds | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Calvin Klein | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | SKIMS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lingerie brands - Asked ChatGPT "Which lingerie brand should I buy in Australia?": 1. Bras N Things, 2. Nala, 3. Honey Birdette - Asked ChatGPT "What are the best bra brands in Australia?": 1. Nala, 2. Berlei, 3. Triumph, 4. Bonds - Asked ChatGPT "Which bra is most comfortable for everyday wear?": 1. Bendon, 2. Berlei - Searched Google, AI Overview "lingerie": 1. Bras N Things, 2. Honey Birdette - Searched Google, AI Overview "bras": 1. Berlei, 2. Triumph, 3. Bras N Things, 4. Calvin Klein Not named in any answer: SKIMS. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia lingerie brands in September 2026? - In September 2026, Berlei rose from 6th to 5th among lingerie brands in Australia. ## Month by month | Month | Berlei estimated searches | Berlei Share of Search | Berlei rank | Honey Birdette estimated searches | Honey Birdette Share of Search | Honey Birdette rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 1.7% | 6 | 90.5K | 29.2% | 2 | | Nov 2025 | 6.6K | 1.7% | 5 | 110K | 28.7% | 2 | | Dec 2025 | 5.4K | 1.5% | 5 | 110K | 30.6% | 2 | | Jan 2026 | 5.4K | 1.8% | 6 | 90.5K | 29.4% | 2 | | Feb 2026 | 4.4K | 1.8% | 7 | 74K | 29.4% | 2 | | Mar 2026 | 5.4K | 2.1% | 5 | 74K | 28.8% | 2 | | Apr 2026 | 4.4K | 1.8% | 7 | 74K | 29.5% | 2 | | May 2026 | 4.4K | 1.7% | 7 | 90.5K | 34.1% | 2 | | Jun 2026 | 4.4K | 1.7% | 7 | 74K | 29.2% | 2 | | Jul 2026 | 4.4K | 1.8% | 7 | 74K | 29.5% | 2 | | Aug 2026 | 6.6K | 2.4% | 6 | 90.5K | 33% | 2 | | Sep 2026 | 6.6K | 2.4% | 5 | 90.5K | 32.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Berlei’s and Honey Birdette’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Berlei**: Measured on the search term “berlei”. - **Honey Birdette**: Measured on the search term “honey birdette”. - [Berlei profile](/demand/au/brands/berlei) - [Honey Birdette profile](/demand/au/brands/honey-birdette) - [All lingerie brands in Australia](/demand/au/categories/au-lingerie-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Berlei or Honey Birdette more popular in search? In September 2026, Honey Birdette had more branded searches than Berlei among lingerie brands in Australia. Honey Birdette had about 90,500 branded searches, while Berlei had 6,600. Honey Birdette made up 32.8% of all lingerie brand searches we track, and Berlei accounted for 2.4%. ## Cite this page Brandwave. "Berlei vs Honey Birdette: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/berlei-vs-honey-birdette This page is also available as HTML at https://gobrandwave.com/demand/au/compare/berlei-vs-honey-birdette. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.