---
title: "Bentley vs Denza: Which is searched more in Australia?"
description: "Is Bentley or Denza more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/bentley-vs-denza"
publisher: "Brandwave"
---

# Bentley vs Denza: Which is searched more in Australia?

Is Bentley or Denza more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bentley and Denza
- **Competitive set**: Car brands
- **Market**: Australia
- **Month measured**: Sep 2026
- **Bentley Share of Search**: 0.83%
- **Denza Share of Search**: 0.83%

## Is Bentley or Denza more popular in search?

- In September 2026, Bentley and Denza were level in searches among car brands in Australia, with an estimated 53.7K versus 53.9K branded searches, at 0.83% of the total each.
- The lead changed hands 5 times in the 12 months ending September 2026: Denza took it in December 2025, Bentley took it in January 2026, Denza took it in April 2026, Bentley took it in May 2026, Denza took it in September 2026.
- Across the 12 months ending September 2026, Bentley’s share of searches among car brands in Australia moved from 0.92% to 0.83%, and its estimated monthly branded searches moved from 65K to 53.7K.
- Across the 12 months ending September 2026, Denza’s share of searches among car brands in Australia moved from 0.18% to 0.83%, and its estimated monthly branded searches moved from 12.7K to 53.9K.

## Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bentley was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Denza did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Toyota | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Hyundai | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| BYD | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Honda | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Kia | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Lexus | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Ford | 7th | 1 of 3 | 2 of 2 | 3 of 5 |
| Mazda | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Volkswagen | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Suzuki | 10th | 0 of 3 | 2 of 2 | 2 of 5 |
| Nissan | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chevrolet | 12th | 0 of 3 | 1 of 2 | 1 of 5 |
| BMW | 13th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mercedes-Benz | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Geely | 15th | 0 of 3 | 1 of 2 | 1 of 5 |
| Audi | 16th | 0 of 3 | 1 of 2 | 1 of 5 |
| Subaru | 17th | 1 of 3 | 0 of 2 | 1 of 5 |
| Bentley | 18th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cupra | 19th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lamborghini | 20th | 0 of 3 | 1 of 2 | 1 of 5 |
| Porsche | 21st | 0 of 3 | 1 of 2 | 1 of 5 |
| Alfa Romeo | 22nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Tesla | 23rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Fiat | 24th | 0 of 3 | 1 of 2 | 1 of 5 |
| Jeep | 25th | 0 of 3 | 1 of 2 | 1 of 5 |
| Maserati | 26th | 0 of 3 | 1 of 2 | 1 of 5 |
| Peugeot | 27th | 0 of 3 | 1 of 2 | 1 of 5 |
| Genesis | 28th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cadillac | 29th | 0 of 3 | 1 of 2 | 1 of 5 |
| MINI | 30th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rolls-Royce | 31st | 0 of 3 | 1 of 2 | 1 of 5 |
| Mitsubishi | 32nd | 1 of 3 | 0 of 2 | 1 of 5 |
| Lotus | 33rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Polestar | 34th | 0 of 3 | 1 of 2 | 1 of 5 |
| Volvo | 35th | 0 of 3 | 1 of 2 | 1 of 5 |
| Zeekr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Land Rover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| GWM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaecoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Holden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Isuzu | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| Ferrari | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Chery | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| MG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaguar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Haval | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Denza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Skoda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Aston Martin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| XPENG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Renault | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mahindra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| LDV | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ineos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Leapmotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| KGM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car brands

- Asked ChatGPT "Which car should I buy in Australia?": 1. Toyota, 2. BYD, 3. Hyundai
- Asked ChatGPT "What are the most reliable car brands in Australia?": 1. Toyota, 2. Lexus, 3. Honda, 4. Subaru, 5. Mazda, 6. Hyundai, 7. Kia
- Asked ChatGPT "What is the best SUV to buy in Australia?": 1. Toyota, 2. Hyundai, 3. BYD, 4. Mazda, 5. Kia, 6. Tesla, 7. Ford, 8. Mitsubishi
- Searched Google, AI Overview "car brands": 1. Toyota, 2. Volkswagen, 3. Ford, 4. BYD, 5. Hyundai, 6. Honda, 7. Suzuki, 8. Nissan, 9. Kia, 10. Chevrolet, 11. BMW, 12. Mercedes-Benz, 13. Geely, 14. Audi, 15. Bentley, 16. Cupra, 17. Lamborghini, 18. Porsche, 19. Lexus, 20. Alfa Romeo, 21. Fiat, 22. Jeep, 23. Maserati, 24. Peugeot, 25. Genesis, 26. Cadillac, 27. MINI, 28. Rolls-Royce, 29. Lotus, 30. Polestar, 31. Volvo
- Searched Google, AI Overview "new car": 1. Ford, 2. Toyota, 3. Tesla, 4. Chery, 5. Hyundai, 6. Isuzu, 7. BYD, 8. Suzuki

Not named in any answer: Zeekr, Land Rover, GWM, Jaecoo, Holden, Ferrari, MG, Jaguar, Haval, McLaren, Denza, Skoda, Aston Martin, XPENG, Renault, Mahindra, LDV, Ineos, Leapmotor and KGM.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How did search popularity change for Australia car brands in September 2026?

- In September 2026, Denza rose from 40th to 35th among car brands in Australia.
- In September 2026, Bentley fell from 34th to 36th among car brands in Australia.

## Month by month

| Month | Bentley estimated searches | Bentley Share of Search | Bentley rank | Denza estimated searches | Denza Share of Search | Denza rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 65K | 0.92% | 31 | 12.7K | 0.18% | 56 |
| Nov 2025 | 57.4K | 0.85% | 31 | 19.4K | 0.29% | 55 |
| Dec 2025 | 55.2K | 0.88% | 32 | 83.9K | 1.3% | 22 |
| Jan 2026 | 55.2K | 0.76% | 34 | 30K | 0.41% | 49 |
| Feb 2026 | 56K | 0.83% | 32 | 36K | 0.53% | 42 |
| Mar 2026 | 63.9K | 0.78% | 36 | 53.1K | 0.65% | 39 |
| Apr 2026 | 55.2K | 0.78% | 36 | 64.9K | 0.91% | 32 |
| May 2026 | 65K | 0.89% | 33 | 53.9K | 0.74% | 37 |
| Jun 2026 | 55.5K | 0.82% | 33 | 53.9K | 0.8% | 35 |
| Jul 2026 | 53.7K | 0.82% | 34 | 44.9K | 0.69% | 40 |
| Aug 2026 | 55.2K | 0.79% | 34 | 44.9K | 0.64% | 40 |
| Sep 2026 | 53.7K | 0.83% | 36 | 53.9K | 0.83% | 35 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bentley’s and Denza’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bentley**: Measured on the search terms “bentley”, “bentley bentayga”, “bentley cars”, “bentley continental gt” and “bentley flying spur”, summed into one figure.
- **Denza**: Measured on the search terms “denza” and “denza cars”, summed into one figure.

- [Bentley profile](/demand/au/brands/bentley)
- [Denza profile](/demand/au/brands/denza)
- [All car brands in Australia](/demand/au/categories/au-car-brands): The set both shares are measured inside, 57 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Bentley or Denza more popular in search?

In September 2026, Bentley and Denza were level in searches among car brands in Australia, with an estimated 53.7K versus 53.9K branded searches, at 0.83% of the total each.

## Cite this page

Brandwave. "Bentley vs Denza: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/bentley-vs-denza

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/bentley-vs-denza. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.