--- title: "Bendigo Bank vs Macquarie Bank: Which is searched more in Australia?" description: "Is Bendigo Bank or Macquarie Bank more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Banks set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/bendigo-bank-vs-macquarie-bank" publisher: "Brandwave" --- # Bendigo Bank vs Macquarie Bank: Which is searched more in Australia? Is Bendigo Bank or Macquarie Bank more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Banks set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bendigo Bank and Macquarie Bank - **Competitive set**: Banks - **Market**: Australia - **Month measured**: Sep 2026 - **Bendigo Bank Share of Search**: 5.2% - **Macquarie Bank Share of Search**: 3.5% ## Is Bendigo Bank or Macquarie Bank more popular in search? - In September 2026, Bendigo Bank had more branded searches than Macquarie Bank among banks in Australia. Bendigo Bank had about 301,000 branded searches, while Macquarie Bank had 201,000. Bendigo Bank made up 5.2% of all bank searches we track, and Macquarie Bank accounted for 3.5%. - Bendigo Bank was ahead of Macquarie Bank in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bendigo Bank’s share of searches among banks in Australia moved from 5.1% to 5.2%, and its estimated monthly branded searches moved from 368K to 301K. - Across the 12 months ending September 2026, Macquarie Bank’s share of searches among banks in Australia moved from 3.4% to 3.5%, and its estimated monthly branded searches moved from 246K to 201K. ## Top banks in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Macquarie Bank was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bendigo Bank was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Macquarie Bank was listed before Bendigo Bank in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ING | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Macquarie Bank | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | CommBank | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Up | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | NAB | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Westpac | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | ANZ | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | ubank | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Bendigo Bank | 9th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about banks - Asked ChatGPT "Which bank should I use in Australia?": 1. Macquarie Bank, 2. Up, 3. ING, 4. ubank, 5. CommBank - Asked ChatGPT "What are the best banks in Australia?": 1. CommBank, 2. Macquarie Bank, 3. ING, 4. NAB, 5. Westpac, 6. ANZ, 7. Bendigo Bank - Asked ChatGPT "What's the best bank in Australia for a high interest savings account?": 1. ING, 2. Up, 3. Macquarie Bank - Searched Google, AI Overview "bank account": 1. CommBank, 2. Westpac, 3. NAB - Searched Google, AI Overview "best bank australia": 1. CommBank, 2. Westpac, 3. NAB, 4. ANZ, 5. ING, 6. ubank, 7. Up, 8. Bendigo Bank, 9. Macquarie Bank Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia banks in September 2026? - Estimated monthly branded searches for Macquarie Bank in Australia fell 18.3% over 12 measured months, from 246K to 201K in September 2026. - Estimated monthly branded searches for Bendigo Bank in Australia fell 18.2% over 12 measured months, from 368K to 301K in September 2026. ## Month by month | Month | Bendigo Bank estimated searches | Bendigo Bank Share of Search | Bendigo Bank rank | Macquarie Bank estimated searches | Macquarie Bank Share of Search | Macquarie Bank rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 5.1% | 5 | 246K | 3.4% | 6 | | Nov 2025 | 368K | 5.2% | 5 | 246K | 3.5% | 6 | | Dec 2025 | 368K | 5.5% | 5 | 201K | 3% | 6 | | Jan 2026 | 301K | 4.5% | 5 | 201K | 3% | 6 | | Feb 2026 | 301K | 4.7% | 5 | 201K | 3.1% | 6 | | Mar 2026 | 368K | 5.3% | 5 | 201K | 2.9% | 6 | | Apr 2026 | 368K | 5.8% | 5 | 201K | 3.1% | 6 | | May 2026 | 368K | 5.7% | 5 | 246K | 3.8% | 6 | | Jun 2026 | 301K | 4.7% | 5 | 201K | 3.2% | 6 | | Jul 2026 | 301K | 4.8% | 5 | 201K | 3.2% | 6 | | Aug 2026 | 368K | 5.6% | 5 | 201K | 3.1% | 6 | | Sep 2026 | 301K | 5.2% | 5 | 201K | 3.5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Bendigo Bank’s and Macquarie Bank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bendigo Bank**: Measured on the search term “bendigo bank”. - **Macquarie Bank**: Measured on the search term “macquarie bank”. - [Bendigo Bank profile](/demand/au/brands/bendigo-bank) - [Macquarie Bank profile](/demand/au/brands/macquarie-bank) - [All banks in Australia](/demand/au/categories/au-banks): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bendigo Bank or Macquarie Bank more popular in search? In September 2026, Bendigo Bank had more branded searches than Macquarie Bank among banks in Australia. Bendigo Bank had about 301,000 branded searches, while Macquarie Bank had 201,000. Bendigo Bank made up 5.2% of all bank searches we track, and Macquarie Bank accounted for 3.5%. ## Cite this page Brandwave. "Bendigo Bank vs Macquarie Bank: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/bendigo-bank-vs-macquarie-bank This page is also available as HTML at https://gobrandwave.com/demand/au/compare/bendigo-bank-vs-macquarie-bank. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.