--- title: "Ben & Jerry's vs Magnum: Which is searched more in Australia?" description: "Is Ben & Jerry's or Magnum more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/ben-and-jerrys-vs-magnum" publisher: "Brandwave" --- # Ben & Jerry's vs Magnum: Which is searched more in Australia? Is Ben & Jerry's or Magnum more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ben & Jerry's and Magnum - **Competitive set**: Ice cream brands - **Market**: Australia - **Month measured**: Sep 2026 - **Ben & Jerry's Share of Search**: 20.7% - **Magnum Share of Search**: 9.2% ## Is Ben & Jerry's or Magnum more popular in search? - In September 2026, Ben & Jerry's had more branded searches than Magnum among ice cream brands in Australia. Ben & Jerry's had about 22,200 branded searches, while Magnum had 9,900. Ben & Jerry's made up 20.7% of all ice cream brand searches we track, and Magnum accounted for 9.2%. - Ben & Jerry's was ahead of Magnum in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ben & Jerry's’ share of searches among ice cream brands in Australia moved from 21.3% to 20.7%, and its estimated monthly branded searches held steady at 22.2K. - Across the 12 months ending September 2026, Magnum’s share of searches among ice cream brands in Australia moved from 7.8% to 9.2%, and its estimated monthly branded searches moved from 8.1K to 9.9K. ## Top ice cream brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Magnum was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Ben & Jerry's did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bulla | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Connoisseur | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Peters | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Streets | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Norco | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Weis | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Golden Gaytime | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Magnum | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Ben & Jerry's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ice cream brands - Asked ChatGPT "What's the best supermarket ice cream in Australia?": 1. Connoisseur, 2. Bulla, 3. Weis - Asked ChatGPT "Which ice cream brand is most popular in Australia?": 1. Bulla, 2. Peters, 3. Connoisseur, 4. Streets, 5. Golden Gaytime - Asked ChatGPT "What's the best ice cream tub to buy?": 1. Bulla, 2. Connoisseur - Searched Google, AI Overview "ice cream brands": 1. Bulla, 2. Peters, 3. Streets, 4. Norco, 5. Connoisseur, 6. Magnum, 7. Golden Gaytime, 8. Weis - Searched Google, AI Overview "best ice cream": 1. Connoisseur, 2. Magnum Not named in any answer: Ben & Jerry's. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia ice cream brands in September 2026? - In September 2026, Bulla overtook Magnum to rank 3rd among ice cream brands in Australia, with 11.3% of the searches. - In September 2026, Ben & Jerry's lost share of searches among ice cream brands in Australia, from 24.6% to 20.7%. - In September 2026, Magnum lost share of searches among ice cream brands in Australia, from 11% to 9.2%. ## Month by month | Month | Ben & Jerry's estimated searches | Ben & Jerry's Share of Search | Ben & Jerry's rank | Magnum estimated searches | Magnum Share of Search | Magnum rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 21.3% | 2 | 8.1K | 7.8% | 6 | | Nov 2025 | 18.1K | 18.3% | 2 | 8.1K | 8.2% | 6 | | Dec 2025 | 18.1K | 17% | 2 | 9.9K | 9.3% | 5 | | Jan 2026 | 18.1K | 14.6% | 2 | 9.9K | 8% | 6 | | Feb 2026 | 18.1K | 16.9% | 2 | 8.1K | 7.6% | 6 | | Mar 2026 | 22.2K | 21% | 2 | 8.1K | 7.7% | 6 | | Apr 2026 | 22.2K | 22.9% | 2 | 8.1K | 8.4% | 6 | | May 2026 | 40.5K | 35% | 1 | 8.1K | 7% | 6 | | Jun 2026 | 22.2K | 24.2% | 2 | 8.1K | 8.8% | 5 | | Jul 2026 | 22.2K | 22.9% | 2 | 8.1K | 8.4% | 5 | | Aug 2026 | 27.1K | 24.6% | 2 | 12.1K | 11% | 3 | | Sep 2026 | 22.2K | 20.7% | 2 | 9.9K | 9.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Ben & Jerry's’ and Magnum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ben & Jerry's**: Measured on the search term “ben and jerry's”. - **Magnum**: Measured on the search term “magnum ice cream”. - [Ben & Jerry's profile](/demand/au/brands/ben-and-jerrys) - [Magnum profile](/demand/au/brands/magnum) - [All ice cream brands in Australia](/demand/au/categories/au-ice-cream-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ben & Jerry's or Magnum more popular in search? In September 2026, Ben & Jerry's had more branded searches than Magnum among ice cream brands in Australia. Ben & Jerry's had about 22,200 branded searches, while Magnum had 9,900. Ben & Jerry's made up 20.7% of all ice cream brand searches we track, and Magnum accounted for 9.2%. ## Cite this page Brandwave. "Ben & Jerry's vs Magnum: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/ben-and-jerrys-vs-magnum This page is also available as HTML at https://gobrandwave.com/demand/au/compare/ben-and-jerrys-vs-magnum. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.