--- title: "Ben & Jerry's vs Golden Gaytime: Which is searched more in Australia?" description: "Is Ben & Jerry's or Golden Gaytime more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/ben-and-jerrys-vs-golden-gaytime" publisher: "Brandwave" --- # Ben & Jerry's vs Golden Gaytime: Which is searched more in Australia? Is Ben & Jerry's or Golden Gaytime more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ben & Jerry's and Golden Gaytime - **Competitive set**: Ice cream brands - **Market**: Australia - **Month measured**: Sep 2026 - **Ben & Jerry's Share of Search**: 20.7% - **Golden Gaytime Share of Search**: 9.2% ## Is Ben & Jerry's or Golden Gaytime more popular in search? - In September 2026, Ben & Jerry's had more branded searches than Golden Gaytime among ice cream brands in Australia. Ben & Jerry's had about 22,200 branded searches, while Golden Gaytime had 9,900. Ben & Jerry's made up 20.7% of all ice cream brand searches we track, and Golden Gaytime accounted for 9.2%. - Ben & Jerry's was ahead of Golden Gaytime in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ben & Jerry's’ share of searches among ice cream brands in Australia moved from 21.3% to 20.7%, and its estimated monthly branded searches held steady at 22.2K. - Across the 12 months ending September 2026, Golden Gaytime’s share of searches among ice cream brands in Australia moved from 9.5% to 9.2%, and its estimated monthly branded searches held steady at 9.9K. ## Top ice cream brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Golden Gaytime was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ben & Jerry's did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bulla | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Connoisseur | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Peters | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Streets | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Norco | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Weis | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Golden Gaytime | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Magnum | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Ben & Jerry's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ice cream brands - Asked ChatGPT "What's the best supermarket ice cream in Australia?": 1. Connoisseur, 2. Bulla, 3. Weis - Asked ChatGPT "Which ice cream brand is most popular in Australia?": 1. Bulla, 2. Peters, 3. Connoisseur, 4. Streets, 5. Golden Gaytime - Asked ChatGPT "What's the best ice cream tub to buy?": 1. Bulla, 2. Connoisseur - Searched Google, AI Overview "ice cream brands": 1. Bulla, 2. Peters, 3. Streets, 4. Norco, 5. Connoisseur, 6. Magnum, 7. Golden Gaytime, 8. Weis - Searched Google, AI Overview "best ice cream": 1. Connoisseur, 2. Magnum Not named in any answer: Ben & Jerry's. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia ice cream brands in September 2026? - In September 2026, Ben & Jerry's lost share of searches among ice cream brands in Australia, from 24.6% to 20.7%. - In September 2026, Golden Gaytime rose from 5th to 4th among ice cream brands in Australia. ## Month by month | Month | Ben & Jerry's estimated searches | Ben & Jerry's Share of Search | Ben & Jerry's rank | Golden Gaytime estimated searches | Golden Gaytime Share of Search | Golden Gaytime rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 21.3% | 2 | 9.9K | 9.5% | 4 | | Nov 2025 | 18.1K | 18.3% | 2 | 8.1K | 8.2% | 5 | | Dec 2025 | 18.1K | 17% | 2 | 9.9K | 9.3% | 4 | | Jan 2026 | 18.1K | 14.6% | 2 | 9.9K | 8% | 5 | | Feb 2026 | 18.1K | 16.9% | 2 | 9.9K | 9.3% | 4 | | Mar 2026 | 22.2K | 21% | 2 | 9.9K | 9.4% | 5 | | Apr 2026 | 22.2K | 22.9% | 2 | 8.1K | 8.4% | 5 | | May 2026 | 40.5K | 35% | 1 | 8.1K | 7% | 5 | | Jun 2026 | 22.2K | 24.2% | 2 | 8.1K | 8.8% | 4 | | Jul 2026 | 22.2K | 22.9% | 2 | 8.1K | 8.4% | 4 | | Aug 2026 | 27.1K | 24.6% | 2 | 9.9K | 9% | 5 | | Sep 2026 | 22.2K | 20.7% | 2 | 9.9K | 9.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Ben & Jerry's’ and Golden Gaytime’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ben & Jerry's**: Measured on the search term “ben and jerry's”. - **Golden Gaytime**: Measured on the search term “golden gaytime”. - [Ben & Jerry's profile](/demand/au/brands/ben-and-jerrys) - [Golden Gaytime profile](/demand/au/brands/golden-gaytime) - [All ice cream brands in Australia](/demand/au/categories/au-ice-cream-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ben & Jerry's or Golden Gaytime more popular in search? In September 2026, Ben & Jerry's had more branded searches than Golden Gaytime among ice cream brands in Australia. Ben & Jerry's had about 22,200 branded searches, while Golden Gaytime had 9,900. Ben & Jerry's made up 20.7% of all ice cream brand searches we track, and Golden Gaytime accounted for 9.2%. ## Cite this page Brandwave. "Ben & Jerry's vs Golden Gaytime: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/ben-and-jerrys-vs-golden-gaytime This page is also available as HTML at https://gobrandwave.com/demand/au/compare/ben-and-jerrys-vs-golden-gaytime. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.