--- title: "Belvedere vs Smirnoff: Which is searched more in Australia?" description: "Is Belvedere or Smirnoff more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/belvedere-vs-smirnoff" publisher: "Brandwave" --- # Belvedere vs Smirnoff: Which is searched more in Australia? Is Belvedere or Smirnoff more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Belvedere and Smirnoff - **Competitive set**: Vodka brands - **Market**: Australia - **Month measured**: Sep 2026 - **Belvedere Share of Search**: 13.6% - **Smirnoff Share of Search**: 16.6% ## Is Belvedere or Smirnoff more popular in search? - In September 2026, Smirnoff had more branded searches than Belvedere among vodka brands in Australia. Smirnoff had about 9,900 branded searches, while Belvedere had 8,100. Smirnoff made up 16.6% of all vodka brand searches we track, and Belvedere accounted for 13.6%. - The lead changed hands 2 times in the 12 months ending September 2026: Belvedere took it in December 2025, Smirnoff took it in September 2026. - Across the 12 months ending September 2026, Belvedere’s share of searches among vodka brands in Australia moved from 14% to 13.6%, and its estimated monthly branded searches moved from 6.6K to 8.1K. - Across the 12 months ending September 2026, Smirnoff’s share of searches among vodka brands in Australia moved from 21.1% to 16.6%, and its estimated monthly branded searches held steady at 9.9K. ## Top vodka brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Belvedere and Smirnoff were each mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Belvedere was listed before Smirnoff in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Absolut | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Grey Goose | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Belvedere | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Ketel One | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Haku | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Finlandia | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Smirnoff | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Russian Standard | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Skyy | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Cîroc | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Stolichnaya | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about vodka brands - Asked ChatGPT "Which vodka should I buy in Australia?": 1. Absolut, 2. Haku, 3. Grey Goose - Asked ChatGPT "What are the best vodka brands?": 1. Belvedere, 2. Grey Goose, 3. Ketel One, 4. Absolut, 5. Finlandia, 6. Russian Standard - Asked ChatGPT "What's the best vodka for cocktails?": 1. Absolut, 2. Ketel One, 3. Finlandia, 4. Grey Goose, 5. Smirnoff - Searched Google, AI Overview "best vodka": 1. Belvedere, 2. Grey Goose, 3. Haku, 4. Ketel One, 5. Absolut, 6. Smirnoff Not named in any answer: Skyy, Cîroc and Stolichnaya. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia vodka brands in September 2026? - In September 2026, Smirnoff overtook Belvedere to rank 3rd among vodka brands in Australia, with 16.6% of the searches. - In September 2026, Belvedere lost share of searches among vodka brands in Australia, from 15.8% to 13.6%. ## Month by month | Month | Belvedere estimated searches | Belvedere Share of Search | Belvedere rank | Smirnoff estimated searches | Smirnoff Share of Search | Smirnoff rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 14% | 4 | 9.9K | 21.1% | 2 | | Nov 2025 | 6.6K | 15.1% | 4 | 8.1K | 18.5% | 3 | | Dec 2025 | 12.1K | 17.8% | 3 | 9.9K | 14.5% | 4 | | Jan 2026 | 8.1K | 17.8% | 3 | 8.1K | 17.8% | 4 | | Feb 2026 | 8.1K | 20.6% | 2 | 6.6K | 16.8% | 4 | | Mar 2026 | 8.1K | 17.8% | 2 | 8.1K | 17.8% | 4 | | Apr 2026 | 8.1K | 17.5% | 2 | 8.1K | 17.5% | 4 | | May 2026 | 8.1K | 16.9% | 3 | 8.1K | 16.9% | 4 | | Jun 2026 | 8.1K | 16.4% | 2 | 8.1K | 16.4% | 4 | | Jul 2026 | 8.1K | 15.9% | 3 | 8.1K | 15.9% | 4 | | Aug 2026 | 8.1K | 15.8% | 3 | 8.1K | 15.8% | 4 | | Sep 2026 | 8.1K | 13.6% | 4 | 9.9K | 16.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Belvedere’s and Smirnoff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Belvedere**: Measured on the search term “belvedere vodka”. - **Smirnoff**: Measured on the search term “smirnoff”. - [Belvedere profile](/demand/au/brands/belvedere) - [Smirnoff profile](/demand/au/brands/smirnoff) - [All vodka brands in Australia](/demand/au/categories/au-vodka-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Belvedere or Smirnoff more popular in search? In September 2026, Smirnoff had more branded searches than Belvedere among vodka brands in Australia. Smirnoff had about 9,900 branded searches, while Belvedere had 8,100. Smirnoff made up 16.6% of all vodka brand searches we track, and Belvedere accounted for 13.6%. ## Cite this page Brandwave. "Belvedere vs Smirnoff: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/belvedere-vs-smirnoff This page is also available as HTML at https://gobrandwave.com/demand/au/compare/belvedere-vs-smirnoff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.