--- title: "Belong vs Optus: Which is searched more in Australia?" description: "Is Belong or Optus more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the NBN providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/belong-vs-optus" publisher: "Brandwave" --- # Belong vs Optus: Which is searched more in Australia? Is Belong or Optus more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the NBN providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Belong and Optus - **Competitive set**: NBN providers - **Market**: Australia - **Month measured**: Sep 2026 - **Belong Share of Search**: 0.46% - **Optus Share of Search**: 1.9% ## Is Belong or Optus more popular in search? - In September 2026, Optus had more branded searches than Belong among NBN providers in Australia. Optus had about 12,100 branded searches, while Belong had 2,900. Optus made up 1.9% of all NBN provider searches we track, and Belong accounted for 0.46%. - Optus was ahead of Belong in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Belong’s share of searches among NBN providers in Australia moved from 0.4% to 0.46%, and its estimated monthly branded searches held steady at 2.9K. - Across the 12 months ending September 2026, Optus’ share of searches among NBN providers in Australia moved from 2% to 1.9%, and its estimated monthly branded searches moved from 14.8K to 12.1K. ## Top NBN providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Belong was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Optus was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Belong and Optus were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Aussie Broadband | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Superloop | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Dodo | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Exetel | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Belong | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Leaptel | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Telstra | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | SpinTel | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Optus | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | TPG | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | iiNet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tangerine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about NBN providers - Asked ChatGPT "Which NBN provider should I switch to in Australia?": 1. Aussie Broadband, 2. Superloop, 3. Exetel, 4. SpinTel, 5. Telstra, 6. Optus, 7. TPG - Asked ChatGPT "What are the best NBN providers in Australia?": 1. Aussie Broadband, 2. Superloop, 3. Leaptel, 4. Dodo, 5. Telstra - Asked ChatGPT "What's the best NBN provider in Australia for fast speeds and good support?": 1. Aussie Broadband, 2. Superloop, 3. Leaptel - Searched Google, AI Overview "nbn plans": 1. Belong, 2. Dodo, 3. Exetel, 4. Telstra - Searched Google, AI Overview "best nbn provider": 1. Aussie Broadband, 2. Superloop, 3. Dodo, 4. SpinTel Not named in any answer: iiNet and Tangerine. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia NBN providers in September 2026? - In September 2026, Telstra overtook Optus to rank 9th among NBN providers in Australia, with 2.4% of the searches. - Estimated monthly branded searches for Optus in Australia fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. ## Month by month | Month | Belong estimated searches | Belong Share of Search | Belong rank | Optus estimated searches | Optus Share of Search | Optus rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 0.4% | 12 | 14.8K | 2% | 10 | | Nov 2025 | 2.9K | 0.4% | 12 | 14.8K | 2% | 10 | | Dec 2025 | 2.4K | 0.38% | 12 | 12.1K | 1.9% | 10 | | Jan 2026 | 2.9K | 0.43% | 12 | 14.8K | 2.2% | 9 | | Feb 2026 | 2.9K | 0.47% | 12 | 14.8K | 2.4% | 9 | | Mar 2026 | 2.9K | 0.43% | 12 | 12.1K | 1.8% | 10 | | Apr 2026 | 2.9K | 0.46% | 12 | 14.8K | 2.4% | 9 | | May 2026 | 3.6K | 0.51% | 12 | 14.8K | 2.1% | 9 | | Jun 2026 | 2.9K | 0.39% | 12 | 14.8K | 2% | 9 | | Jul 2026 | 2.4K | 0.35% | 12 | 14.8K | 2.2% | 9 | | Aug 2026 | 2.4K | 0.36% | 12 | 12.1K | 1.8% | 9 | | Sep 2026 | 2.9K | 0.46% | 12 | 12.1K | 1.9% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Belong’s and Optus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Belong**: Measured on the search term “belong nbn”. - **Optus**: Measured on the search term “optus nbn”. - [Belong profile](/demand/au/brands/belong) - [Optus profile](/demand/au/brands/optus) - [All NBN providers in Australia](/demand/au/categories/au-nbn-providers): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Belong or Optus more popular in search? In September 2026, Optus had more branded searches than Belong among NBN providers in Australia. Optus had about 12,100 branded searches, while Belong had 2,900. Optus made up 1.9% of all NBN provider searches we track, and Belong accounted for 0.46%. ## Cite this page Brandwave. "Belong vs Optus: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/belong-vs-optus This page is also available as HTML at https://gobrandwave.com/demand/au/compare/belong-vs-optus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.