--- title: "Belong vs Felix: Which is searched more in Australia?" description: "Is Belong or Felix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mobile providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/belong-vs-felix-mobile" publisher: "Brandwave" --- # Belong vs Felix: Which is searched more in Australia? Is Belong or Felix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mobile providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Belong and Felix - **Competitive set**: Mobile providers - **Market**: Australia - **Month measured**: Sep 2026 - **Belong Share of Search**: 4% - **Felix Share of Search**: 4% ## Is Belong or Felix more popular in search? - In September 2026, Belong and Felix were level in searches among mobile providers in Australia, with an estimated 22.2K branded searches each, at 4% of the total each. - Belong was ahead of Felix in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Belong’s share of searches among mobile providers in Australia held steady at 4%, and its estimated monthly branded searches held steady at 22.2K. - Across the 12 months ending September 2026, Felix’s share of searches among mobile providers in Australia held steady at 4%, and its estimated monthly branded searches held steady at 22.2K. ## Top mobile providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Belong was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Felix was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Belong and Felix were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Telstra | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | amaysim | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Boost Mobile | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | ALDI Mobile | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Vodafone | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Optus | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Belong | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Felix | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Kogan Mobile | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Tangerine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about mobile providers - Asked ChatGPT "Which mobile provider should I use in Australia?": 1. amaysim, 2. Telstra, 3. Boost Mobile, 4. Felix, 5. Optus - Asked ChatGPT "What are the best mobile providers in Australia?": 1. Telstra, 2. Optus, 3. Vodafone, 4. Boost Mobile, 5. ALDI Mobile, 6. Belong, 7. amaysim, 8. Kogan Mobile - Asked ChatGPT "What's the best prepaid phone plan in Australia for lots of data?": 1. Kogan Mobile, 2. Felix, 3. Boost Mobile, 4. Telstra - Searched Google, AI Overview "prepaid phone plans": 1. amaysim - Searched Google, AI Overview "sim only plans": 1. ALDI Mobile, 2. Belong, 3. amaysim, 4. Vodafone, 5. Telstra, 6. Optus Not named in any answer: Tangerine. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia mobile providers in September 2026? Neither Belong nor Felix moved beyond provider rounding among mobile providers in Sep 2026. ## Month by month | Month | Belong estimated searches | Belong Share of Search | Belong rank | Felix estimated searches | Felix Share of Search | Felix rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 4% | 7 | 22.2K | 4% | 8 | | Nov 2025 | 22.2K | 3.6% | 7 | 18.1K | 3% | 9 | | Dec 2025 | 22.2K | 3.9% | 7 | 18.1K | 3.2% | 8 | | Jan 2026 | 27.1K | 4.7% | 7 | 18.1K | 3.1% | 8 | | Feb 2026 | 27.1K | 5.2% | 7 | 18.1K | 3.5% | 8 | | Mar 2026 | 33.1K | 5.8% | 6 | 22.2K | 3.9% | 8 | | Apr 2026 | 27.1K | 4.8% | 6 | 27.1K | 4.8% | 7 | | May 2026 | 27.1K | 4.9% | 6 | 27.1K | 4.9% | 7 | | Jun 2026 | 27.1K | 4.6% | 7 | 22.2K | 3.8% | 8 | | Jul 2026 | 27.1K | 4.6% | 6 | 27.1K | 4.6% | 7 | | Aug 2026 | 22.2K | 4.1% | 7 | 22.2K | 4.1% | 8 | | Sep 2026 | 22.2K | 4% | 7 | 22.2K | 4% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Belong’s and Felix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Belong**: Measured on the search term “belong mobile”. - **Felix**: Measured on the search term “felix mobile”. - [Belong profile](/demand/au/brands/belong) - [Felix profile](/demand/au/brands/felix-mobile) - [All mobile providers in Australia](/demand/au/categories/au-mobile-providers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Belong or Felix more popular in search? In September 2026, Belong and Felix were level in searches among mobile providers in Australia, with an estimated 22.2K branded searches each, at 4% of the total each. ## Cite this page Brandwave. "Belong vs Felix: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/belong-vs-felix-mobile This page is also available as HTML at https://gobrandwave.com/demand/au/compare/belong-vs-felix-mobile. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.