--- title: "Belle Property vs Century 21: Which is searched more in Australia?" description: "Is Belle Property or Century 21 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Real estate agencies set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/belle-property-vs-century-21" publisher: "Brandwave" --- # Belle Property vs Century 21: Which is searched more in Australia? Is Belle Property or Century 21 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Real estate agencies set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Belle Property and Century 21 - **Competitive set**: Real estate agencies - **Market**: Australia - **Month measured**: Sep 2026 - **Belle Property Share of Search**: 11.6% - **Century 21 Share of Search**: 6.4% ## Is Belle Property or Century 21 more popular in search? - In September 2026, Belle Property had more branded searches than Century 21 among real estate agencies in Australia. Belle Property had about 18,100 branded searches, while Century 21 had 9,900. Belle Property made up 11.6% of all real estate agency searches we track, and Century 21 accounted for 6.4%. - Belle Property was ahead of Century 21 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Belle Property’s share of searches among real estate agencies in Australia moved from 13% to 11.6%, and its estimated monthly branded searches moved from 27.1K to 18.1K. - Across the 12 months ending September 2026, Century 21’s share of searches among real estate agencies in Australia moved from 5.8% to 6.4%, and its estimated monthly branded searches moved from 12.1K to 9.9K. ## Top real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Belle Property was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Century 21 did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ray White | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | LJ Hooker | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Belle Property | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Harcourts | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | McGrath | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | First National Real Estate | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Century 21 | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about real estate agencies - Asked ChatGPT "Which real estate agency should I use to sell my house in Australia?": 1. Ray White, 2. LJ Hooker, 3. McGrath, 4. Belle Property - Asked ChatGPT "What are the best real estate agencies in Australia?": 1. Ray White, 2. Harcourts, 3. LJ Hooker, 4. First National Real Estate, 5. McGrath, 6. Belle Property - Asked ChatGPT "What's the best real estate agency in Australia for property management?": 1. Ray White, 2. Belle Property - Searched Google, AI Overview "real estate agent": named none of the brands we track Not named in any answer: Century 21. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia real estate agencies in September 2026? - In September 2026, Belle Property gained share of searches among real estate agencies in Australia, from 10.5% to 11.6%. - In September 2026, Century 21 gained share of searches among real estate agencies in Australia, from 5.7% to 6.4%. ## Month by month | Month | Belle Property estimated searches | Belle Property Share of Search | Belle Property rank | Century 21 estimated searches | Century 21 Share of Search | Century 21 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 13% | 3 | 12.1K | 5.8% | 6 | | Nov 2025 | 22.2K | 11.6% | 3 | 12.1K | 6.3% | 6 | | Dec 2025 | 18.1K | 11.5% | 4 | 9.9K | 6.3% | 6 | | Jan 2026 | 22.2K | 8.8% | 4 | 12.1K | 4.8% | 7 | | Feb 2026 | 22.2K | 11.3% | 4 | 12.1K | 6.1% | 6 | | Mar 2026 | 22.2K | 11.6% | 3 | 12.1K | 6.3% | 6 | | Apr 2026 | 22.2K | 12.6% | 2 | 9.9K | 5.6% | 7 | | May 2026 | 22.2K | 12.6% | 2 | 9.9K | 5.6% | 7 | | Jun 2026 | 18.1K | 11.4% | 3 | 9.9K | 6.2% | 7 | | Jul 2026 | 18.1K | 11.6% | 3 | 9.9K | 6.4% | 7 | | Aug 2026 | 18.1K | 10.5% | 3 | 9.9K | 5.7% | 7 | | Sep 2026 | 18.1K | 11.6% | 3 | 9.9K | 6.4% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Belle Property’s and Century 21’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Belle Property**: Measured on the search term “belle property”. - **Century 21**: Measured on the search term “century 21”. - [Belle Property profile](/demand/au/brands/belle-property) - [Century 21 profile](/demand/au/brands/century-21) - [All real estate agencies in Australia](/demand/au/categories/au-real-estate-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Belle Property or Century 21 more popular in search? In September 2026, Belle Property had more branded searches than Century 21 among real estate agencies in Australia. Belle Property had about 18,100 branded searches, while Century 21 had 9,900. Belle Property made up 11.6% of all real estate agency searches we track, and Century 21 accounted for 6.4%. ## Cite this page Brandwave. "Belle Property vs Century 21: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/belle-property-vs-century-21 This page is also available as HTML at https://gobrandwave.com/demand/au/compare/belle-property-vs-century-21. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.