---
title: "Beefeater vs Gasmate: Which is searched more in Australia?"
description: "Is Beefeater or Gasmate more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/beefeater-vs-gasmate"
publisher: "Brandwave"
---

# Beefeater vs Gasmate: Which is searched more in Australia?

Is Beefeater or Gasmate more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Beefeater and Gasmate
- **Competitive set**: BBQ brands
- **Market**: Australia
- **Month measured**: Sep 2026
- **Beefeater Share of Search**: 9.1%
- **Gasmate Share of Search**: 2.2%

## Is Beefeater or Gasmate more popular in search?

- In September 2026, Beefeater had more branded searches than Gasmate among BBQ brands in Australia. Beefeater had about 9,900 branded searches, while Gasmate had 2,400. Beefeater made up 9.1% of all BBQ brand searches we track, and Gasmate accounted for 2.2%.
- Beefeater was ahead of Gasmate in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beefeater’s share of searches among BBQ brands in Australia moved from 7.6% to 9.1%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 12 months ending September 2026, Gasmate’s share of searches among BBQ brands in Australia moved from 2.3% to 2.2%, and its estimated monthly branded searches held steady at 2.4K.

## Top BBQ brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gasmate was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Beefeater did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Weber | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Ziegler & Brown | 2nd | 1 of 3 | 0 of 2 | 1 of 5 |
| Matador | 3rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Napoleon | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Gasmate | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Everdure | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Beefeater | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jumbuck | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Traeger | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ozpig | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Masport | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about BBQ brands

- Asked ChatGPT "What's the best BBQ brand in Australia?": 1. Weber, 2. Ziegler & Brown, 3. Napoleon, 4. Everdure
- Asked ChatGPT "Which gas BBQ should I buy in Australia?": 1. Weber
- Asked ChatGPT "Which BBQ is best for a small backyard?": 1. Weber
- Searched Google, AI Overview "best bbq": 1. Weber
- Searched Google, AI Overview "gas bbq": 1. Weber, 2. Matador, 3. Gasmate

Not named in any answer: Beefeater, Jumbuck, Traeger, Ozpig and Masport.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How did search popularity change for Australia BBQ brands in September 2026?

- In September 2026, Gasmate rose from 8th to 7th among BBQ brands in Australia.
- Estimated monthly branded searches for Beefeater in Australia rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

## Month by month

| Month | Beefeater estimated searches | Beefeater Share of Search | Beefeater rank | Gasmate estimated searches | Gasmate Share of Search | Gasmate rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 7.6% | 2 | 2.4K | 2.3% | 7 |
| Nov 2025 | 9.9K | 6.8% | 2 | 3.6K | 2.5% | 6 |
| Dec 2025 | 9.9K | 6.3% | 2 | 3.6K | 2.3% | 7 |
| Jan 2026 | 8.1K | 7.4% | 2 | 3.6K | 3.3% | 6 |
| Feb 2026 | 5.4K | 7.6% | 2 | 1.9K | 2.7% | 7 |
| Mar 2026 | 5.4K | 8.6% | 2 | 1.9K | 3% | 8 |
| Apr 2026 | 5.4K | 7.7% | 2 | 1.9K | 2.7% | 8 |
| May 2026 | 5.4K | 8.6% | 2 | 1.6K | 2.5% | 8 |
| Jun 2026 | 6.6K | 10% | 2 | 1.6K | 2.4% | 9 |
| Jul 2026 | 6.6K | 10.1% | 2 | 1.9K | 2.9% | 8 |
| Aug 2026 | 8.1K | 8.8% | 2 | 2.4K | 2.6% | 8 |
| Sep 2026 | 9.9K | 9.1% | 2 | 2.4K | 2.2% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Beefeater’s and Gasmate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Beefeater**: Measured on the search term “beefeater bbq”.
- **Gasmate**: Measured on the search term “gasmate bbq”.

- [Beefeater profile](/demand/au/brands/beefeater)
- [Gasmate profile](/demand/au/brands/gasmate)
- [All BBQ brands in Australia](/demand/au/categories/au-bbq-brands): The set both shares are measured inside, 11 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Beefeater or Gasmate more popular in search?

In September 2026, Beefeater had more branded searches than Gasmate among BBQ brands in Australia. Beefeater had about 9,900 branded searches, while Gasmate had 2,400. Beefeater made up 9.1% of all BBQ brand searches we track, and Gasmate accounted for 2.2%.

## Cite this page

Brandwave. "Beefeater vs Gasmate: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/beefeater-vs-gasmate

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/beefeater-vs-gasmate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
