--- title: "Beauty of Joseon vs Innisfree: Which is searched more in Australia?" description: "Is Beauty of Joseon or Innisfree more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Korean skincare brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/beauty-of-joseon-vs-innisfree" publisher: "Brandwave" --- # Beauty of Joseon vs Innisfree: Which is searched more in Australia? Is Beauty of Joseon or Innisfree more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Korean skincare brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beauty of Joseon and Innisfree - **Competitive set**: Korean skincare brands - **Market**: Australia - **Month measured**: Sep 2026 - **Beauty of Joseon Share of Search**: 14.6% - **Innisfree Share of Search**: 5.3% ## Is Beauty of Joseon or Innisfree more popular in search? - In September 2026, Beauty of Joseon had more branded searches than Innisfree among Korean skincare brands in Australia. Beauty of Joseon had about 22,200 branded searches, while Innisfree had 8,100. Beauty of Joseon made up 14.6% of all Korean skincare brand searches we track, and Innisfree accounted for 5.3%. - Beauty of Joseon was ahead of Innisfree in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Beauty of Joseon’s share of searches among Korean skincare brands in Australia moved from 18.3% to 14.6%, and its estimated monthly branded searches held steady at 22.2K. - Across the 12 months ending September 2026, Innisfree’s share of searches among Korean skincare brands in Australia moved from 8.2% to 5.3%, and its estimated monthly branded searches moved from 9.9K to 8.1K. ## Top Korean skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Beauty of Joseon appeared in all five answers. Innisfree did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Beauty of Joseon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | COSRX | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | SKIN1004 | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Round Lab | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Anua | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Laneige | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Medicube | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Dr. Jart+ | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Innisfree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Torriden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sulwhasoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Some By Mi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Korean skincare brands - Asked ChatGPT "Which Korean skincare brand should I try?": 1. Beauty of Joseon, 2. Anua, 3. COSRX, 4. SKIN1004 - Asked ChatGPT "What are the best Korean skincare brands?": 1. Beauty of Joseon, 2. COSRX, 3. SKIN1004, 4. Round Lab, 5. Anua, 6. Laneige, 7. Medicube, 8. Dr. Jart+ - Asked ChatGPT "What's the best Korean sunscreen?": 1. Beauty of Joseon, 2. Round Lab, 3. SKIN1004 - Searched Google, AI Overview "korean skincare": 1. COSRX, 2. Beauty of Joseon, 3. SKIN1004, 4. Laneige, 5. Medicube, 6. Round Lab - Searched Google, AI Overview "k beauty": 1. COSRX, 2. Beauty of Joseon, 3. SKIN1004, 4. Medicube Not named in any answer: Innisfree, Torriden, Sulwhasoo and Some By Mi. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia Korean skincare brands in September 2026? - In September 2026, Beauty of Joseon gained share of searches among Korean skincare brands in Australia, from 13.4% to 14.6%. - In September 2026, Innisfree rose from 6th to 5th among Korean skincare brands in Australia. ## Month by month | Month | Beauty of Joseon estimated searches | Beauty of Joseon Share of Search | Beauty of Joseon rank | Innisfree estimated searches | Innisfree Share of Search | Innisfree rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 18.3% | 2 | 9.9K | 8.2% | 4 | | Nov 2025 | 27.1K | 16.8% | 3 | 14.8K | 9.2% | 4 | | Dec 2025 | 22.2K | 16.5% | 3 | 12.1K | 9% | 4 | | Jan 2026 | 27.1K | 19.4% | 2 | 9.9K | 7.1% | 5 | | Feb 2026 | 18.1K | 16.7% | 2 | 6.6K | 6.1% | 5 | | Mar 2026 | 18.1K | 15.2% | 2 | 8.1K | 6.8% | 6 | | Apr 2026 | 22.2K | 17.4% | 2 | 8.1K | 6.4% | 6 | | May 2026 | 22.2K | 14.9% | 2 | 8.1K | 5.4% | 6 | | Jun 2026 | 18.1K | 12.6% | 2 | 8.1K | 5.6% | 5 | | Jul 2026 | 22.2K | 13.5% | 2 | 8.1K | 4.9% | 5 | | Aug 2026 | 22.2K | 13.4% | 2 | 8.1K | 4.9% | 6 | | Sep 2026 | 22.2K | 14.6% | 2 | 8.1K | 5.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Beauty of Joseon’s and Innisfree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beauty of Joseon**: Measured on the search term “beauty of joseon”. - **Innisfree**: Measured on the search term “innisfree”. - [Beauty of Joseon profile](/demand/au/brands/beauty-of-joseon) - [Innisfree profile](/demand/au/brands/innisfree) - [All Korean skincare brands in Australia](/demand/au/categories/au-korean-skincare-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beauty of Joseon or Innisfree more popular in search? In September 2026, Beauty of Joseon had more branded searches than Innisfree among Korean skincare brands in Australia. Beauty of Joseon had about 22,200 branded searches, while Innisfree had 8,100. Beauty of Joseon made up 14.6% of all Korean skincare brand searches we track, and Innisfree accounted for 5.3%. ## Cite this page Brandwave. "Beauty of Joseon vs Innisfree: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/beauty-of-joseon-vs-innisfree This page is also available as HTML at https://gobrandwave.com/demand/au/compare/beauty-of-joseon-vs-innisfree. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.