--- title: "Beauty of Joseon vs Dr. Jart+: Which is searched more in Australia?" description: "Is Beauty of Joseon or Dr. Jart+ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Korean skincare brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/beauty-of-joseon-vs-dr-jart" publisher: "Brandwave" --- # Beauty of Joseon vs Dr. Jart+: Which is searched more in Australia? Is Beauty of Joseon or Dr. Jart+ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Korean skincare brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beauty of Joseon and Dr. Jart+ - **Competitive set**: Korean skincare brands - **Market**: Australia - **Month measured**: Sep 2026 - **Beauty of Joseon Share of Search**: 14.6% - **Dr. Jart+ Share of Search**: 1.9% ## Is Beauty of Joseon or Dr. Jart+ more popular in search? - In September 2026, Beauty of Joseon had more branded searches than Dr. Jart+ among Korean skincare brands in Australia. Beauty of Joseon had about 22,200 branded searches, while Dr. Jart+ had 2,900. Beauty of Joseon made up 14.6% of all Korean skincare brand searches we track, and Dr. Jart+ accounted for 1.9%. - Beauty of Joseon was ahead of Dr. Jart+ in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Beauty of Joseon’s share of searches among Korean skincare brands in Australia moved from 18.3% to 14.6%, and its estimated monthly branded searches held steady at 22.2K. - Across the 12 months ending September 2026, Dr. Jart+’s share of searches among Korean skincare brands in Australia moved from 3.6% to 1.9%, and its estimated monthly branded searches moved from 4.4K to 2.9K. ## Top Korean skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Beauty of Joseon appeared in all five answers. Dr. Jart+ was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Beauty of Joseon was listed before Dr. Jart+ in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Beauty of Joseon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | COSRX | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | SKIN1004 | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Round Lab | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Anua | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Laneige | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Medicube | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Dr. Jart+ | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Innisfree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Torriden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sulwhasoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Some By Mi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Korean skincare brands - Asked ChatGPT "Which Korean skincare brand should I try?": 1. Beauty of Joseon, 2. Anua, 3. COSRX, 4. SKIN1004 - Asked ChatGPT "What are the best Korean skincare brands?": 1. Beauty of Joseon, 2. COSRX, 3. SKIN1004, 4. Round Lab, 5. Anua, 6. Laneige, 7. Medicube, 8. Dr. Jart+ - Asked ChatGPT "What's the best Korean sunscreen?": 1. Beauty of Joseon, 2. Round Lab, 3. SKIN1004 - Searched Google, AI Overview "korean skincare": 1. COSRX, 2. Beauty of Joseon, 3. SKIN1004, 4. Laneige, 5. Medicube, 6. Round Lab - Searched Google, AI Overview "k beauty": 1. COSRX, 2. Beauty of Joseon, 3. SKIN1004, 4. Medicube Not named in any answer: Innisfree, Torriden, Sulwhasoo and Some By Mi. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia Korean skincare brands in September 2026? - In September 2026, Beauty of Joseon gained share of searches among Korean skincare brands in Australia, from 13.4% to 14.6%. - Estimated monthly branded searches for Dr. Jart+ in Australia fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026. ## Month by month | Month | Beauty of Joseon estimated searches | Beauty of Joseon Share of Search | Beauty of Joseon rank | Dr. Jart+ estimated searches | Dr. Jart+ Share of Search | Dr. Jart+ rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 18.3% | 2 | 4.4K | 3.6% | 9 | | Nov 2025 | 27.1K | 16.8% | 3 | 4.4K | 2.7% | 9 | | Dec 2025 | 22.2K | 16.5% | 3 | 3.6K | 2.7% | 9 | | Jan 2026 | 27.1K | 19.4% | 2 | 3.6K | 2.6% | 10 | | Feb 2026 | 18.1K | 16.7% | 2 | 2.9K | 2.7% | 10 | | Mar 2026 | 18.1K | 15.2% | 2 | 2.9K | 2.4% | 11 | | Apr 2026 | 22.2K | 17.4% | 2 | 2.9K | 2.3% | 10 | | May 2026 | 22.2K | 14.9% | 2 | 3.6K | 2.4% | 10 | | Jun 2026 | 18.1K | 12.6% | 2 | 3.6K | 2.5% | 10 | | Jul 2026 | 22.2K | 13.5% | 2 | 4.4K | 2.7% | 10 | | Aug 2026 | 22.2K | 13.4% | 2 | 3.6K | 2.2% | 10 | | Sep 2026 | 22.2K | 14.6% | 2 | 2.9K | 1.9% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Beauty of Joseon’s and Dr. Jart+’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beauty of Joseon**: Measured on the search term “beauty of joseon”. - **Dr. Jart+**: Measured on the search term “dr jart”. - [Beauty of Joseon profile](/demand/au/brands/beauty-of-joseon) - [Dr. Jart+ profile](/demand/au/brands/dr-jart) - [All Korean skincare brands in Australia](/demand/au/categories/au-korean-skincare-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beauty of Joseon or Dr. Jart+ more popular in search? In September 2026, Beauty of Joseon had more branded searches than Dr. Jart+ among Korean skincare brands in Australia. Beauty of Joseon had about 22,200 branded searches, while Dr. Jart+ had 2,900. Beauty of Joseon made up 14.6% of all Korean skincare brand searches we track, and Dr. Jart+ accounted for 1.9%. ## Cite this page Brandwave. "Beauty of Joseon vs Dr. Jart+: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/beauty-of-joseon-vs-dr-jart This page is also available as HTML at https://gobrandwave.com/demand/au/compare/beauty-of-joseon-vs-dr-jart. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.