--- title: "BCF vs Mountain Designs: Which is searched more in Australia?" description: "Is BCF or Mountain Designs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/bcf-vs-mountain-designs" publisher: "Brandwave" --- # BCF vs Mountain Designs: Which is searched more in Australia? Is BCF or Mountain Designs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BCF and Mountain Designs - **Competitive set**: Outdoor retailers - **Market**: Australia - **Month measured**: Sep 2026 - **BCF Share of Search**: 56.7% - **Mountain Designs Share of Search**: 1% ## Is BCF or Mountain Designs more popular in search? - In September 2026, BCF had more branded searches than Mountain Designs among outdoor retailers in Australia. BCF had about 450,000 branded searches, while Mountain Designs had 8,100. BCF made up 56.7% of all outdoor retailer searches we track, and Mountain Designs accounted for 1%. - BCF was ahead of Mountain Designs in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BCF’s share of searches among outdoor retailers in Australia moved from 61.6% to 56.7%, and its estimated monthly branded searches moved from 550K to 450K. - Across the 12 months ending September 2026, Mountain Designs’ share of searches among outdoor retailers in Australia moved from 0.74% to 1%, and its estimated monthly branded searches moved from 6.6K to 8.1K. ## Top outdoor retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, BCF was mentioned in two out of three: in two of the three ChatGPT answers. Mountain Designs did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Paddy Pallin | 1st | 3 of 3 | 3 of 3 | | Anaconda | 2nd | 3 of 3 | 3 of 3 | | Macpac | 3rd | 2 of 3 | 2 of 3 | | BCF | 4th | 2 of 3 | 2 of 3 | | Snowys | 4th | 2 of 3 | 2 of 3 | | Tentworld | 6th | 2 of 3 | 2 of 3 | | Kathmandu | 7th | 1 of 3 | 1 of 3 | | Wildearth | Not ranked | 0 of 3 | 0 of 3 | | Mountain Designs | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about outdoor retailers - Asked ChatGPT "Where should I buy camping gear in Australia?": 1. Anaconda, 2. BCF, 3. Paddy Pallin, 4. Snowys, 5. Kathmandu, 6. Tentworld - Asked ChatGPT "What are the best outdoor stores in Australia?": 1. Paddy Pallin, 2. Macpac, 3. Anaconda, 4. Snowys, 5. Tentworld, 6. BCF - Asked ChatGPT "Which store has the best hiking gear in Australia?": 1. Paddy Pallin, 2. Macpac, 3. Anaconda Not named in any answer: Wildearth and Mountain Designs. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia outdoor retailers in September 2026? - In September 2026, BCF gained share of searches among outdoor retailers in Australia, from 49.8% to 56.7%. - In September 2026, Mountain Designs fell from 8th to 9th among outdoor retailers in Australia. ## Month by month | Month | BCF estimated searches | BCF Share of Search | BCF rank | Mountain Designs estimated searches | Mountain Designs Share of Search | Mountain Designs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 550K | 61.6% | 1 | 6.6K | 0.74% | 9 | | Nov 2025 | 823K | 62.9% | 1 | 9.9K | 0.76% | 9 | | Dec 2025 | 1.2M | 72% | 1 | 8.1K | 0.48% | 9 | | Jan 2026 | 673K | 62.5% | 1 | 8.1K | 0.75% | 9 | | Feb 2026 | 450K | 58.7% | 1 | 6.6K | 0.86% | 9 | | Mar 2026 | 450K | 53.8% | 1 | 8.1K | 0.97% | 9 | | Apr 2026 | 550K | 55.5% | 1 | 9.9K | 1% | 9 | | May 2026 | 368K | 41.6% | 1 | 12.1K | 1.4% | 8 | | Jun 2026 | 368K | 38% | 1 | 12.1K | 1.2% | 8 | | Jul 2026 | 368K | 40.4% | 1 | 12.1K | 1.3% | 8 | | Aug 2026 | 450K | 49.8% | 1 | 9.9K | 1.1% | 8 | | Sep 2026 | 450K | 56.7% | 1 | 8.1K | 1% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using BCF’s and Mountain Designs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BCF**: Measured on the search term “bcf”. - **Mountain Designs**: Measured on the search term “mountain designs”. - [BCF profile](/demand/au/brands/bcf) - [Mountain Designs profile](/demand/au/brands/mountain-designs) - [All outdoor retailers in Australia](/demand/au/categories/au-outdoor-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BCF or Mountain Designs more popular in search? In September 2026, BCF had more branded searches than Mountain Designs among outdoor retailers in Australia. BCF had about 450,000 branded searches, while Mountain Designs had 8,100. BCF made up 56.7% of all outdoor retailer searches we track, and Mountain Designs accounted for 1%. ## Cite this page Brandwave. "BCF vs Mountain Designs: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/bcf-vs-mountain-designs This page is also available as HTML at https://gobrandwave.com/demand/au/compare/bcf-vs-mountain-designs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.